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TECHNOLOGY Rotolight ANOVA lights London’s first fully 4k Studio W e are moving into an era when technology enables us to streamline our workflow more than ever before and studios are looking to utilize equipment that is portable, versatile and energy efficient without undermining the quality of the end product. LED Lighting is increasingly more popular as LED technology advances and the unique features shines through. Studios are actively looking to cut huge energy bills, and require lighting equipment that is highly portable, mountable and versatile in terms of lighting quality; all this is now achievable with LED Lighting. Sitting in the heart of London, just metres away from Oxford Circus Tube is a brand new State of the art purpose built studio that offers huge potential in capturing and delivering 4k media. The 2000 square foot TV and Film studio boasts a wide range of high tech gear, such as robotic 4k TV cameras, fi bre optic networking and is exclusively lit by Rotolight’s ANOVA Bi Colour V2 LED Floodlights. Over 2 years in the making Celebro Studios have raised the bar in future proofi ng high quality media capture and delivery. Meticulously designed to offer all-purpose media production, Wesley Dodd, Chief Executive has utilised his vast experience to ensure London’s fi rst fully 4k studio lives up to expectation. “The studio is purpose-built for broadcast, digital and web streaming, and represents a signifi cant investment in what we see as the future of TV. A lot of broadcasters, publishers and NGOs are looking to make TV-standard programmes that might not necessarily be broadcast in the traditional way and may instead be streamed over the Internet.” Said Dodd. Wesley Dodd is a creative programme maker and consultant who has delivered high profi le projects for some of the worlds top brands and broadcasters, with the likes of the Discovery Channel, BBC World Service and Coca Cola notable on his C.V! 72 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 95 NOVEMBER 2014 TV-BAY095NOV14.indd 72 06/11/2014 13:06