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TECHNOLOGY Take a peek at Periscope by Beth Zarkhosh I f you’re a Twitter user, you may have recently started to notice an increase in the use of the word ‘Periscope.’ No, this is not a sudden surge of nautical fanatics - Periscope is the latest social media app to the take the web(/world) by storm and has duly been morphed into a verb - to Periscope. The live video streaming app that was set up by Kayvon Beykpour and Joe Bernstein was purchased by Twitter in March 2015 and can now be accessed in both the Apple app store and Android store. The concept is remarkably straightforward for the advanced technology it offers; a quick log in via your regular Twitter account means seconds later you can broadcast live video to the world and gather hundreds of views from anyone who stumbles across your stream (you can of course also stream to an exclusive group of viewers.) Viewers can then ask questions or comment during a live Periscope, making a great platform for small businesses wanting to showcase their product or services and to instantaneously gather opinions from the general public. I downloaded the app to see what all the fuss was about and I have to admit I became pretty addicted as soon as I felt the adrenaline rush of ‘going live’ and subsequently being virtually showered in the little love hearts which being to fl oat around in the video as viewers enthusiastically tap away at the screen to display their kudos for my live stream. Since it’s arrival to our screens, Periscope has become increasingly popular with businesses and signifi cant individuals, and one fi eld that it has taken off in is video journalism. Only recently a news report stated how journalists were using Periscope to report on the current refugee crisis, 46 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 106 OCTOBER 2015 allowing journalists to report in real time from their very own phones. Periscope is not just for self promotion but also for media consumption by following your favourite media groups or trade shows e.g. IBC or NAB, one in which I will defi nitely be using Periscope for next year! One company that used Periscope to their advantage was energy drink power house Red Bull. They streamed their Red Bull Guest House event in March and judging by the response it was a hit! Keeping up to date with big news is fantastic with Periscope and allows users to be apart of the experience as they can comment and ask questions during live Periscopes. So how do you know if you have been a hit on Periscope? Well here is the simple lowdown.. it’s all about the hearts! Yes that’s right, the more hearts that appear in your video means the engagement with users is high. Improving your own brand or business can be achieved through Periscope, as using Q&A sessions is a very popular method that many are using through Periscope sessions, penetrating a new demographic or audience is way to do this, and with the global attention you will receive, this can be a pocket friendly way of fi nding new fans. So now you know all you need to know about Periscope, try it out by downloading it from either your Apple app or Android app store! Share your experiences with us and tweet us @editorskeys To fi nd more information about Periscope follow them on Twitter @Periscope Have fun!