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TECHNOLOGIES LIVE STREAMING. The power of your own tv channel We’ve just celebrated 80 years of television. And it’s been quite a journey from the birth of television to where we are now. Liam Laminman Trickbox TV Ltd. Only a small percentage of UK households had television sets when the BBC began broadcasting in 1936, and of course the Second World War temporarily suspended any television viewing shortly after that for the duration of the war. By 1947, there were still only 54,000 licensed television receivers. It wasn’t until the late 1960s and early 1970s that television had come into widespread use. Excluding the period of the Second World War, it took almost 30 years for ‘television’ to become part of our lives. When you consider that almost everyone has their own personal ‘television’ (and the means to make their own television) constantly in their pocket, that’s quite a leap forward. Two key factors have driven the rapid rise of live streaming. The first would be technology; both the method to produce live streams and the method to receive and view live streams. But ultimately, it is our hunger for ‘content’ that has driven a surge in live streaming. That, combined with the collective acceptance of ‘social’ and ‘mobile’ as concepts, has made platforms like Facebook Live and YouTube Live extremely popular. User-generated content (UGC) has become the lifeblood of the social media organism, and the logical development of social media – from posting text, then images, followed by video – is now live video. And it’s not just a vehicle for teenagers either; businesses are getting in on the action too. Over the last couple of years – and particularly over the last year - we’ve provided live streaming facilities to lots of companies, 46 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 120 December 2016