3DPlay Enhances NBA All-Star Week

Date: 15/03/2010
Orad Hi-Tec Systems today announced that Turner Sports deployed its real-time, 3D graphics solutions to place virtual graphics - both informational and promotional - throughout the Dallas skyline during the cable network's four day NBA All-Star Game coverage earlier this month. Orad's on-air graphics platform also provided traditional HD graphics as needed throughout the NBA All-Star Week programming.
 
Leveraging Orad's 3DPlay, the network's production team placed virtual graphics promoting advertisers, sponsors, and network programming onto objects around Cowboys Stadium. Operating in Outdoor Billboard Signage (OBS) mode, 3DPlay was deployed for all outdoor virtual enhancements. Using the same software and graphic controller, the team also created real-time, on-air graphics from within one of the on-site outside broadcast (OB) trucks. The high-quality 3D graphics were used throughout the four days of coverage, and during the 59th Annual NBA All-Star Game watched live by more than six million fans at home.
 
Virtual production took place outdoors nearly 20 miles from Dallas atop Rangers Stadium, home of the Texas Rangers major league baseball team. Due to snow, the virtual show planned for the NBA All-Star Game was nearly cancelled. However, the Orad graphics artist stationed on-site was able to build a snow filter into the graphic design application, which allowed the show to then go to-air. Virtual clouds were also created and then used to blend the 3D graphics into the Dallas skyline, appearing so realistic that viewers would never have suspected they weren't real.
 
"Orad's highly reliable virtual enhancement solution and our on-site customer support have allowed Turner Sports to achieve stunning 3D graphics and special effects throughout this year's NBA season," said Avi Sharir, CEO and president of Orad Hi-Tec Systems. "The Orad 3DPlay virtual enhancement solution continues to meet Turner's multiple requirements, and allowed the network to captivate and entertain the millions of fans watching its NBA All Star Week programming at home."
 
www.orad.tv.


Tags: orad | nba | 3dplay | virtual | graphics
Submitted by TV-Bay

Related Interviews
  • Orad at NAB 2012

    Orad at NAB 2012

  • Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

    Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

  • Sony Alpha7S at NAB 2014

    Sony Alpha7S at NAB 2014

  • BVE North 2011

    BVE North 2011

  • AntonBauer at BVE 2015

    AntonBauer at BVE 2015

  • AntonBauer at IBC 2012

    AntonBauer at IBC 2012

  • Anton Bauer at NAB 2012

    Anton Bauer at NAB 2012

  • Virtual 1st from ChyronHego at NAB 2017

    Virtual 1st from ChyronHego at NAB 2017

  • Social Media Virtual Production Switching from Sony

    Social Media Virtual Production Switching from Sony

  • Virtual Panel on Apple watch from Clear-Com at NAB 2018

    Virtual Panel on Apple watch from Clear-Com at NAB 2018

  • Virtual Placement from CHYRONHEGO at IBC 2017

    Virtual Placement from CHYRONHEGO at IBC 2017

  • Virtual and Augmented Reality support with the Arrow Fx7 from Miller at NAB 2017

    Virtual and Augmented Reality support with the Arrow Fx7 from Miller at NAB 2017

  • BRAINSTORM VIRTUAL SETS at NAB 2015

    BRAINSTORM VIRTUAL SETS at NAB 2015

  • ChyronHego Virtual Placement at IBC 2013

    ChyronHego Virtual Placement at IBC 2013

  • Connecting the Virtual and KVM World with the ADDER Infinity 3000 at ISE 2020

    Connecting the Virtual and KVM World with the ADDER Infinity 3000 at ISE 2020

  • The Virtual Production Bottleneck – How can we sustain growth during a talent drought?

    The Virtual Production Bottleneck – How can we sustain growth during a talent drought?

  • Brainstorm Multimedia at IBC 2015

    Brainstorm Multimedia at IBC 2015

  • ChyronHego PowerClips at NAB 2014

    ChyronHego PowerClips at NAB 2014

  • ChyronHego at NAB 2014

    ChyronHego at NAB 2014

  • Brainstorm with Aston demonstration at IBC 2013

    Brainstorm with Aston demonstration at IBC 2013

  • Brainstorm at IBC 2013

    Brainstorm at IBC 2013

  • Brainstorm at NAB 2012

    Brainstorm at NAB 2012

  • Sennheiser VR at IBC 2016

    Sennheiser VR at IBC 2016

  • Elemental Technologies VR at NAB 2016

    Elemental Technologies VR at NAB 2016

  • Brainstorm Multimedia at BVE 2015

    Brainstorm Multimedia at BVE 2015

  • Brainstorm Multimedia at NAB 2014

    Brainstorm Multimedia at NAB 2014

  • RTS Telex at IBC2011

    RTS Telex at IBC2011

  • ChyronHego update Prime Graphics Platform to 3.5 at IBC 2019

    ChyronHego update Prime Graphics Platform to 3.5 at IBC 2019

  • ChyronHego Prime Broadcast Graphics at NAB 2019

    ChyronHego Prime Broadcast Graphics at NAB 2019

  • Metacast Weather Graphics from ChyronHego at NAB 2017

    Metacast Weather Graphics from ChyronHego at NAB 2017

  • Stardom product range - Polar Graphics at NAB 2016

    Stardom product range - Polar Graphics at NAB 2016

  • Matrox Graphics at IBC 2012 Part Three

    Matrox Graphics at IBC 2012 Part Three

  • Matrox Graphics at IBC 2012 Part Two

    Matrox Graphics at IBC 2012 Part Two

  • Matrox Graphics at IBC 2012 Part One

    Matrox Graphics at IBC 2012 Part One

  • Paint from ChyronHego at NAB 2018

    Paint from ChyronHego at NAB 2018

  • LiveCG Broadcast and LiveMedia Server from 3D Storm at BVE 2018

    LiveCG Broadcast and LiveMedia Server from 3D Storm at BVE 2018

  • 3D Storm at IBC 2015

    3D Storm at IBC 2015

  • ChyronHego Lyric64 at IBC 2015

    ChyronHego Lyric64 at IBC 2015

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • ChyronHego Lyric PRO at IBC 2014

    ChyronHego Lyric PRO at IBC 2014

  • Pixel Power at NAB 2014

    Pixel Power at NAB 2014

  • Ross Video at BVE 2014

    Ross Video at BVE 2014

  • ChyronHego on BroadcastShow LIVE at IBC 2013

    ChyronHego on BroadcastShow LIVE at IBC 2013

  • Brainstorm on BroadcastShow LIVE at IBC 2013

    Brainstorm on BroadcastShow LIVE at IBC 2013

  • Pixel Power at IBC 2013

    Pixel Power at IBC 2013

  • Softron Media at IBC 2013

    Softron Media at IBC 2013

  • Matrox Maevex at IBC 2013

    Matrox Maevex at IBC 2013

  • Matrox Avio at IBC 2013

    Matrox Avio at IBC 2013

  • Brainstorm Multimedia: Aston3D at NAB 2013

    Brainstorm Multimedia: Aston3D at NAB 2013

  • Dalet at NAB 2013

    Dalet at NAB 2013

  • Pixel Power at NAB 2013

    Pixel Power at NAB 2013

  • Pixel Power at NAB 2012

    Pixel Power at NAB 2012

  • Chyron at NAB 2012

    Chyron at NAB 2012

  • VIZRT at BVE 2012

    VIZRT at BVE 2012

  • Chyron at BVE 2012

    Chyron at BVE 2012

  • PlayBox Technology at BVE North 2011

    PlayBox Technology at BVE North 2011

  • Elemental Technologies at IBC2011

    Elemental Technologies at IBC2011

  • Brainstorm at IBC2011

    Brainstorm at IBC2011

  • Avid at IBC2011

    Avid at IBC2011

  • Chyron at IBC2011

    Chyron at IBC2011


Related Shows
  • KitPlusTV summarise the Broadcast and Pro Video News 6th April 2021

    KitPlusTV summarise the Broadcast and Pro Video News 6th April 2021


Related Articles
  • Virtualising your Playout

    Virtualising your Playout

  • State of the Nation and Virtual Social Distancing

    State of the Nation and Virtual Social Distancing

  • The brave new world of software based  production

    The brave new world of software based production

  • Perimeter LED screens management

    Perimeter LED screens management

  • Out of the box: Sennheiser Ambeo VR microphone

    Out of the box: Sennheiser Ambeo VR microphone

  • Interview with Peter Rowsell, Polar Graphics

    Interview with Peter Rowsell, Polar Graphics

  • Boradcast playout on-site and in the cloud

    Boradcast playout on-site and in the cloud

  • Class - Treat your virtual machines like cattle

    Class - Treat your virtual machines like cattle

  • A Software Based Approach to Video Monitoring

    A Software Based Approach to Video Monitoring

  • What Virtual Dreams Are Made Of

    What Virtual Dreams Are Made Of

  • Does the cloud have substance?

    Does the cloud have substance?

  • 5G Streaming - The Rollout

    5G Streaming - The Rollout

  • MAM needs to adapt or die

    MAM needs to adapt or die

  • Smarter Branding

    Smarter Branding

  • Broadcasting virtual reality to the world

    Broadcasting virtual reality to the world

  • VR and 3D Audio - Ask The Experts

    VR and 3D Audio - Ask The Experts

  • Our Time At NAB 2016

    Our Time At NAB 2016

  • A virtual world but call it cloud if you must

    A virtual world but call it cloud if you must

  • Getting real with virtual

    Getting real with virtual

  • Juggling with Broadcast Graphics

    Juggling with Broadcast Graphics

  • Virtually there - media monitoring goes beyond hardware

    Virtually there - media monitoring goes beyond hardware

  • NAB 2015 Highlights

    NAB 2015 Highlights

  • Making It Easy To Be In Two Places At Once

    Making It Easy To Be In Two Places At Once

  • High Resolution graphics for 4k and beyond

    High Resolution graphics for 4k and beyond

  • Lighting for virtual sets

    Lighting for virtual sets

  • Keeping it real

    Keeping it real

  • Is the future virtual

    Is the future virtual

  • Ask the experts with Shotoku

    Ask the experts with Shotoku

  • Ask the Experts: What Workstation?

    Ask the Experts: What Workstation?

  • Character generation today means real-time 3D graphics

    Character generation today means real-time 3D graphics

  • All the Things You Want to Know About Cloud Computing

    All the Things You Want to Know About Cloud Computing

  • tv-bay IBC2010 double takes

    tv-bay IBC2010 double takes

  • How to create and brand a live TV experience online

    How to create and brand a live TV experience online

  • Cutting Edge 3D Graphics for the BBCs Election Night

    Cutting Edge 3D Graphics for the BBCs Election Night

  • Does one size fits all

    Does one size fits all

  • Stereoscopic production and transmission

    Stereoscopic production and transmission

  • Eye to Eye: Whats new in audio 2009

    Eye to Eye: Whats new in audio 2009

  • Junger Audio Helps Broadcasters Get To Grips With 5.1 Upmixing

    Junger Audio Helps Broadcasters Get To Grips With 5.1 Upmixing

  • Back in the days before microprocessors

    Back in the days before microprocessors

  • Virtual Sets

    Virtual Sets

  • Virtual sets come of age

    Virtual sets come of age

  • Virtual Studios

    Virtual Studios

  • Aston 7  your lucky number for Sports Graphics

    Aston 7 your lucky number for Sports Graphics

  • Chyron interview with tv-bay

    Chyron interview with tv-bay

  • A brief history of television graphics

    A brief history of television graphics


News
Adder Expands Distribution Partnership for the Nordics Region Posted: 21/01/2022
Adder Expands Distribution Partnership for the Nordics Region

Adder Technology, a global specialist in connectivity and IP KVM solutions, has today extended its successful relationship with recognized and respected distributor, DigiBox. For over a decade, Adder has been working with the specialist media and entertainment partner in the UK&I, and a new distribution agreement will see the partnership extend to the Nordics region.

Tags: IP KVM | KVM Matrix | ZeroU KVM | HDMI | DisplayPort | Computer Access | Computer Control | Remote Access | Post-Production | Outside Broadcast | Broadcast | Transport Technology | Industrial Technology | Air Traffic Control | VFX
Submitted by Adder
More from this author
Cobalt Digital Opens Doors to Representative Office in China Posted: 20/01/2022
Cobalt Digital Opens Doors to Representative Office in China

Cobalt® Digital, designer and manufacturer of award-winning edge devices for live video production and master control, and a founding partner in the openGear® initiative, has welcomed 2022 with the launch of a Representative Office in China. Based in Beijing, the Office is staffed by local sales and support professionals with deep regional knowledge and extensive experience supporting Cobalt’s product portfolio. The office, which represents Cobalt’s expanded reach into the growing China market, opened its doors in late December 2021.

Tags: Cobalt Digital | Cobalt’s 9971 | Multiviewer | openGear | 9971-MV6-4K | 9904-UDX-4K HDR | Ultra-Low Latency Mode | Encoder | 9992-ENC | BBG-1300-FR Mini openGear | 9905-MPx | Cobalt Digital’s 12G | Chris Shaw | encoders | decoders | 3G-SDI Models | RIST technology | Dr. Ciro Noronha | 9926
Submitted by Desert Moon
More from this author
Gigcasters Achieves Broadcast Quality Live Streaming with the Zixi OnAir Mobile App Posted: 20/01/2022
Gigcasters Achieves Broadcast Quality Live Streaming with the Zixi OnAir Mobile App

Gigcasters, a live streaming engineering company, has seen mobile production increase during the pandemic and witnessed first-hand the benefits of higher frequency, lower cost productions using Zixi’s OnAir app infrastructure. The company first tried live video delivery remotely using laptops and WebRTC, but found the reliability of the feed was not good, and packet loss and image quality were insufficient. Once the Zixi OnAir app was quickly enabled on local production teams’ mobile phones, getting a broadcast-quality feed was easy. 






Tags: Gigcasters | Zixi | Zixi OnAir
Submitted by Bubble Agency
More from this author
SMPTE Inks Partnership With the Entertainment Technology Center at USC to Study On-Set Virtual Production Solution Posted: 20/01/2022
SMPTE Inks Partnership With the Entertainment Technology Center at USC to Study On-Set Virtual Production Solution

SMPTE®, the home of media professionals, technologists, and engineers, has signed a memorandum of understanding with the Entertainment Technology Center, a department within the School of Cinematic Arts at the University of Southern California (ETC), an entertainment technology think tank and research center. The memo supports a partnership between the two organizations to collaborate on a SMPTE solution for on-set virtual production (OSVP) — the first in the Society's planned series of Rapid Industry Solutions (RIS) intended to address quickly evolving technologies and their application across the media and entertainment industry.

Tags: On-set virtual production | Rapid Industry Solutions | OSVP | Entertainment Technology Center | SMPTE | USC
Submitted by Wall Street Communications
More from this author
New Dalet AmberFin Update Enables Customers to Expand Streaming Workflows Posted: 20/01/2022
New Dalet AmberFin Update Enables Customers to Expand Streaming Workflows

Enhanced media processing capabilities and seamless integration with Dalet Flex and Dalet Pyramid solutions elevate user experience, support mobility, and expand workflow options; Successful AWS Foundation Technical Review ensures cloud excellence

Tags: Dalet | Dalet AmberFin | Dalet Flex | Dalet Pyramid
Submitted by Zazil Media Group
More from this author
Broadcast Solutions Partners with Video Automation Software Developer Seervision Posted: 20/01/2022
Broadcast Solutions Partners with Video Automation Software Developer Seervision

Broadcast Solutions and its branch Broadcast Solutions Nordic partners with Seervision, developerof video automation software solutions.

Tags: Seervision | Broadcast Solutions
Submitted by Broadcast Solutions
More from this author
Cromorama Chooses Leader LV5600 Reference Instrumentation Posted: 20/01/2022
Cromorama Chooses Leader LV5600 Reference Instrumentation

Cromorama, one of Europe's most experienced specialists in film and television color management, has chosen Leader LV5600 reference instrumentation for use at its Warsaw headquarters and on location. Cromorama's founder, Pablo Garcia Soriano, pioneered the implementation of multi-delivery HDR and SDR for large sports events. In recent years he has become a worldwide reference on color control technology for broadcast and digital cinematography productions.


Tags: Leader Instruments | video test equipment | audio test equipment | video waveform monitors | 12G waveform monitors | 12G video analyzers | IP video analysers | video noise meters | HDR test equipment | true-hybrid test equipment | Hi-Vision test equipment
Submitted by Stylus Media Communications
More from this author
Ateliere Creative Technologies Launches Cloud-Based Connect Supply Chain Platform on AWS Marketplace Posted: 20/01/2022
Ateliere Creative Technologies Launches Cloud-Based Connect Supply Chain Platform on AWS Marketplace

Ateliere Creative Technologies Launches Cloud-Based Connect Supply Chain Platform on AWS Marketplace

Ateliere enables easy purchasing of their digital supply chain platform in AWS Marketplace, allowing customers to take advantage of existing AWS relationships and incentives.

Tags: Ateliere Creative Technologies | Ateliere Connect | Ateliere Discover | Cloud-native media supply chain | SaaS | IMF | broadcasters | content creators
Submitted by Bubble Agency
More from this author
Autodesk Acquires Moxion Cloud Solution for Digital Dailies Posted: 20/01/2022
Autodesk Acquires Moxion Cloud Solution for Digital Dailies

Today Autodesk announced the acquisition of Moxion, the New Zealand-based developer of a powerful, cloud-based platform for digital dailies used by leading filmmakers on some of the world's most complex and challenging productions, including “The Midnight Sky,” “The Marvelous Mrs. Maisel,” and “The Matrix Resurrections.” The acquisition of Moxion’s talent and technology will expand Autodesk's own cloud platform for Media and Entertainment upstream, moving beyond post-production into production, bringing new users to Autodesk while helping better integrate processes across the entire content production chain. 

Tags: Autodesk | Moxion | Dailies | Digital Dailies | Production
Submitted by Autodesk
More from this author
Remote Recording Network Optimizes Quality, Efficiency With Remotely Produced Live Stream of Beethovens 10th, Newly Completed by AI Posted: 19/01/2022
Remote Recording Network Optimizes Quality, Efficiency With Remotely Produced Live Stream of Beethovens 10th, Newly Completed by AI

In yet another demonstration of the company's unique remote production capabilities, Remote Recording Network (RRN) delivered exceptional audio fidelity for a hybrid live and streaming performance of Beethoven's Symphony No. 10 — newly completed 194 years after the composer's death — on Oct. 27, 2021, at Hamburg's renowned Elbphilharmonie.

Tags: Remote Recording Network | Remote Production | IP | Music Mixing
Submitted by Wall Street Communications
More from this author
LynTec Power Control Anchors the Lighting and Video of Alaskas News Source Posted: 19/01/2022
LynTec Power Control Anchors the Lighting and Video of Alaskas News Source

LynTec, a leading manufacturer of innovative electrical power control solutions for professional audio, video, and lighting (AVL) systems, is delivering proper lighting and video wall power control for Alaska's News Source broadcast studios. Installed by Alaska Universal Productions (AUP), two LynTec RPCR Automated Relay Panels provide 32 circuits of automated power control, enabling fast and efficient lighting presets to support the broadcaster's busy network schedule, reducing cable runs and ensuring the lighting and video walls operate as efficiently as possible.

Tags: LynTec | Alaska Universal Productions | Power Control | RPC Series | Alaska News Source | Lighting Control
Submitted by InGear
More from this author
Pond5 Surpasses a Record 30 Million Licensable Videos Posted: 19/01/2022
Pond5 Surpasses a Record 30 Million Licensable Videos

Pond5, the world’s largest online marketplace for royalty-free video, has become the first stock media company to exceed 30 million licensable royalty-free video clips. With 100,000 artists around the globe uploading 15,000 new videos every day, Pond5 boasts millions more clips than any other stock media provider.

Tags: Pond5 | Royalty Free Video | Stock Media
Submitted by Zazil Media Group
More from this author
Medialease turns 20 Posted: 19/01/2022
Medialease turns 20

Medialease, specialist asset finance broker for the broadcast, post-production and live events industries recently celebrated 20 years in business, what a milestone! 

Tags: medialease | finance | technology | funding
Submitted by Medialease
More from this author
Visual Data Media Services Expands Leadership Team Posted: 19/01/2022
Visual Data Media Services Expands Leadership Team

Visual Data Media Services has expanded its team with the addition of three executives to key leadership roles:  Randy Tunila as CTO, Alina Tarkhanian as VP Client Services, and Derren Young as VP Human Resources. Tunila, Tarkhanian and Young join Visual Data to support the company’s vision of excellence in service and end-to-end solutions, each bringing a strategic and customer-centric vision to their new roles. Their collective expertise will drive further advancements around the company’s technology, workflow efficiencies, client relations and workplace culture initiatives.



Tags: Visual Data Media Services | Visual Data
Submitted by Bubble Agency
More from this author
MRMC continues broadcast expansion with key new hires Posted: 19/01/2022
MRMC continues broadcast expansion with key new hires

Mark Roberts Motion Control (MRMC), a Nikon company, is pleased to announce that two key new executives are joining the company to help continue its track record of growth and expansion in the broadcast market into 2022 & beyond. Amanda Dixon joins as Broadcast Marketing Manager and Karl Hillcoat-Williams joins as Broadcast Customer Support Manager.

Tags: Mark Roberts Motion Control
Submitted by Bubble Agency
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>