4K 4Charity Focuses on Diversity and Inclusion as Registration and Sponsorships Open

Date: 21/03/2017

Elemental Technologies, the leader in software-defined video solutions, today announced the next 4K 4Charity Fun Run, which takes place Tuesday, April 25, 2017 in Las Vegas in conjunction with the 2017 NAB Show. Sponsorships are now available and participant registration for the event is open at www.4K4Charity.com. Beginning with the 2017 NAB Show event, the 4K 4Charity Fun Run series will distribute all proceeds toward raising awareness and funding for organizations that work in support of increased diversity and inclusion.

Since launching in 2014, the 4K 4Charity Fun Run Series has attracted nearly 4,000 participants and raised close to $400,000 for non-profit organizations. Officially endorsed by NAB Show, the April, 2017 event will raise proceeds for Mercy Corps, which works with the most vulnerable women and adolescents in crises, providing safe places, education opportunities, job skills training and community engagement projects to help them build a strong tomorrow, and will also contribute to Women Who Code, a global non-profit dedicated to inspiring women to pursue and excel in technology careers and to helping them become leaders and role models in the tech industry.

Were heartened by what the 4K 4Charity Fun Run Series has achieved to date, thanks to the generosity of sponsors and participants, in raising awareness and funds for vital causes, said Laura Barber of Elemental and co-founder of the series. As we look forward, we recognize that the media and entertainment industry like so many industries can and must do more to support diversity and inclusion. With the support of NAB Show and its members, its an honor to devote 100 percent of this years proceeds toward that mission.

Among the sponsors for the 4K 4Charity Fun Run at the 2017 NAB Show are industry leaders Dolby, Accedo, Irdeto, ChyronHego, the National Association of Broadcasters (NAB) and media partners NewBay Media and Rapid TV News. The deadline for sponsorship commitments is Friday, March 3, 2017. Inquiries may be directed to Kate Incerto at incertok@elemental.com.

Were pleased to support this wonderful NAB Show tradition and delighted to help the industry give back to the cause of increased diversity and inclusion an issue of great importance to the people and organizations that make up our community, said Chris Brown, Executive Vice President, Conventions and Business Operations at NAB Show. What an inspired way to celebrate the hard work and innovation our industry creates, as evidenced by the tremendous growth in participation weve seen every year. May this years event set another fundraising record!

The 4km (2.49 mile) running and walking event begins at 7:30 am and loops through beautiful Sunset Park. Transportation will be provided free of charge to and from major NAB Show hotels and Sunset Park beginning at 6:45 am the day of the event. After completing the course, participants can celebrate over light snacks and beverages. For more information, please visit www.4K4Charity.com/NAB.

Space is limited for this special event. Sign up today at www.4K4Charity.com



Tags: Elemental | 4K | run | diversity | inclusion | registration | sponsorships | NAB 2017 | NAB 2017
Submitted by Ruth Clifford (Whiteoaks)
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Submitted by OutspokenPR
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BB and S Intros Compact Bicolor Fresnel (CFL) Light Posted: 29/11/2021
BB and amp;S Intros Compact Bicolor Fresnel (CFL) Light

BB&S Lighting of Denmark adds the Compact Bicolor Fresnel to its family of Compact Beamlight LED studio fixtures. The smallest footprint (5.5-in/14cm) Fresnel on the market, it draws just 38W and outputs over 2400 lumens at 96 TLCI (tunable from 2700 to 5600°K).  New CFL features a genuine curved glass 90mm Fresnel lens that ensures even field distribution in addition to excellent shadow rendering.

Tags: BB&S Lighting | BB&S | Lighting | local 728 | lighting design | light | cinematography | digital cinematography | director of photography | cinema | commercial | music video | phosphor lighting | led | lightbridge | pipelines | area 48 | Lumix S1H | reflector | cine | produc
Submitted by Lewis Communications
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New Dalet Flex Capabilities Help Customers Get High-Value Content to Audiences Faster Posted: 29/11/2021
New Dalet Flex Capabilities Help Customers Get High-Value Content to Audiences Faster

From architecture to editing, the latest Dalet Flex updates elevate performance and user experience, powering remote workflows and new business opportunities



Tags: Dalet | Dalet Flex | Adobe Premiere Pro | Avid Media Composer
Submitted by Zazil Media Group
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EditShare Q4 Release Optimizes Media Technology Stack and Enhances Creative Remote Workflow Experience Posted: 29/11/2021
EditShare Q4 Release Optimizes Media Technology Stack and Enhances Creative Remote Workflow Experience

EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, announced significant updates to its FLOW media asset management (MAM) and EFS shared storage systems

Tags: Update | EditShare | FLOW | EFS
Submitted by EditShare
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TV2 Nord delivers dynamic election day coverage with nxtedition Posted: 29/11/2021
TV2 Nord delivers dynamic election day coverage with nxtedition

Broadcast microservices specialists nxtedition played a leading role in customer TV2 Nord’s coverage of the Danish local elections on November 16. The election covered 98 of the country’s municipal seats and five regional councils and the broadcaster relied on its nxtedition system to handle video wall and graphics automation throughout.

Tags: Broadcast | microservices | TV2 Nord | Denmark | Elections | coverage | news production | production | news | television
Submitted by Manor Marketing
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Origin Bolsters Management Team Posted: 29/11/2021
Origin Bolsters Management Team

Origin Film & Television, a broadcast and post-production equipment rental company specialising in workflow design and engineering, has appointed James Gander as managing director. Former managing director and company director of Hyperactive Broadcast, Gander’s appointment is a strategic move designed to accelerate the ambitious growth plans of the business. Liam Wife, the company’s founder, remains as operations director.

Tags: Origin Films | Origin Film & Television | Origin Films MD | James Gander | Liam Wife | MCR Broadcast | Film Production | TV | Production | Equipment Hire | Outside Broadcast | Professional Audio | Rental Equipment | RF
Submitted by Page Melia PR
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WhatCulture YouTube Channels and Podcasts Powered by Blackmagic Design Posted: 29/11/2021
WhatCulture YouTube Channels and Podcasts Powered by Blackmagic Design

Blackmagic Design today announced that international entertainment portal WhatCulture has equipped five new studios with a streaming and web broadcast workflow based on the Blackmagic Studio Camera 4K Pro and ATEM Mini Extreme ISO. 

Tags: Blackmagic Design | Announcement | WhatCulture | Blackmagic Studio Camera 4K Pro | ATEM Mini Extreme ISO | Blackmagic Pocket Cinema Camera 6K Pro
Submitted by Blackmagic Design
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Nuke 13.1 released to streamline artists workflows Posted: 26/11/2021
Nuke 13.1 released to streamline artists workflows

We are delighted to announce the release of Nuke 13.1, our latest release in the Nuke 13 series. This artist-focused update introduces a suite of user experience and workflow improvements designed to enhance artist productivity and accelerate the creative process for both artists and teams.

Tags: compositing | Nuke | Unreal
Submitted by Foundry
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Super Producer Chooses A Neve Genesys Black Console New Studio Posted: 25/11/2021
Super Producer Lil and rsquo; Ronnie Chooses A Neve Genesys Black Console For His New Studio

Multi-platinum music producer and songwriter Ronnie Jackson has made a Neve® Genesys Black G16 console the centrepiece of a new five studio facility he recently opened in Georgia, USA.

Tags: AMS Neve | Genesys Black Console | Lil Ronnie | Einnor Studios | Ronnie Jackson
Submitted by White Noise Public Relations Ltd
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Trickbox TV Launch New Studio in The Shard Posted: 25/11/2021
Trickbox TV Launch New Studio in The Shard

Trickbox TV have recently installed a brand new multi-camera studio facility on the 25th floor of The Shard, London.



Tags: broadcast | studio | theshard | corporate | television
Submitted by Trickbox TV Ltd.
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Fiilex P3 Color LED Now Available in UK Posted: 24/11/2021
Fiilex and rsquo;s P3 Color LED Now Available in UK

Fiilex, manufacturer of high-end LED lighting for the film and television industries, has officially launched its P3 Color into the UK market.

Tags: fiilex | LED | Lights | color | Dicon | firberoptics | fixtures
Submitted by Cirro Lite (Europe) Ltd
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SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World Posted: 24/11/2021
SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World

SMPTE®, the home of media professionals, technologists, and engineers, will honor industry luminaries and next-generation leaders at the SMPTE Awards Gala, a virtual event taking place across two ceremonies on Nov. 30 and Dec. 1. Registration is free for this year’s event, which will feature a unique social reception and a program schedule that makes it easy to engage and celebrate with friends and colleagues around the globe.

Tags: Awards Gala | SMPTE | Progress Medal
Submitted by Wall Street Communications
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Flowics Wins 2021 NAB Show Product of the Year Awards Posted: 24/11/2021
Flowics Wins 2021 NAB Show Product of the Year Awards

Flowics, creator of the most comprehensive platform for powering remote and in-studio production of live graphics and interactive content, announced today that its Flowics Graphics is a Best New Graphics Technology winner in the 2021 NAB Show Product of the Year Awards. This official awards program recognizes the most significant and promising new products and technologies showcased by corporate partners of NAB Show.

Tags: Flowics | NAB Show | Flowics Graphics | Cloud Based | Technology | NAB Winner
Submitted by Wall Street Communications
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FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising Posted: 24/11/2021
FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising

Supponor, the global leader in virtual advertising solutions, is delighted to announce that FC Bayern Munich has signed an exclusive partnership with Supponor. As an indication of the strength of the partnership, the extended deal will also see FC Bayern Munich transition to the next generation of Supponor’s virtual advertising solution, Supponor AIR™. 

Tags: Supponor | FC Bayern | virtual advertising | Supponor AIR
Submitted by Bubble Agency
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