4K 4Charity Focuses on Diversity and Inclusion as Registration and Sponsorships Open

Date: 21/03/2017

Elemental Technologies, the leader in software-defined video solutions, today announced the next 4K 4Charity Fun Run, which takes place Tuesday, April 25, 2017 in Las Vegas in conjunction with the 2017 NAB Show. Sponsorships are now available and participant registration for the event is open at www.4K4Charity.com. Beginning with the 2017 NAB Show event, the 4K 4Charity Fun Run series will distribute all proceeds toward raising awareness and funding for organizations that work in support of increased diversity and inclusion.

Since launching in 2014, the 4K 4Charity Fun Run Series has attracted nearly 4,000 participants and raised close to $400,000 for non-profit organizations. Officially endorsed by NAB Show, the April, 2017 event will raise proceeds for Mercy Corps, which works with the most vulnerable women and adolescents in crises, providing safe places, education opportunities, job skills training and community engagement projects to help them build a strong tomorrow, and will also contribute to Women Who Code, a global non-profit dedicated to inspiring women to pursue and excel in technology careers and to helping them become leaders and role models in the tech industry.

Were heartened by what the 4K 4Charity Fun Run Series has achieved to date, thanks to the generosity of sponsors and participants, in raising awareness and funds for vital causes, said Laura Barber of Elemental and co-founder of the series. As we look forward, we recognize that the media and entertainment industry like so many industries can and must do more to support diversity and inclusion. With the support of NAB Show and its members, its an honor to devote 100 percent of this years proceeds toward that mission.

Among the sponsors for the 4K 4Charity Fun Run at the 2017 NAB Show are industry leaders Dolby, Accedo, Irdeto, ChyronHego, the National Association of Broadcasters (NAB) and media partners NewBay Media and Rapid TV News. The deadline for sponsorship commitments is Friday, March 3, 2017. Inquiries may be directed to Kate Incerto at incertok@elemental.com.

Were pleased to support this wonderful NAB Show tradition and delighted to help the industry give back to the cause of increased diversity and inclusion an issue of great importance to the people and organizations that make up our community, said Chris Brown, Executive Vice President, Conventions and Business Operations at NAB Show. What an inspired way to celebrate the hard work and innovation our industry creates, as evidenced by the tremendous growth in participation weve seen every year. May this years event set another fundraising record!

The 4km (2.49 mile) running and walking event begins at 7:30 am and loops through beautiful Sunset Park. Transportation will be provided free of charge to and from major NAB Show hotels and Sunset Park beginning at 6:45 am the day of the event. After completing the course, participants can celebrate over light snacks and beverages. For more information, please visit www.4K4Charity.com/NAB.

Space is limited for this special event. Sign up today at www.4K4Charity.com



Tags: Elemental | 4K | run | diversity | inclusion | registration | sponsorships | NAB 2017 | NAB 2017
Submitted by Ruth Clifford (Whiteoaks)
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EditShare® a technology leader in intelligent scale-out storage, AQC and media management solutions, announced today that global energy brand BP, has invested in the XStream EFS scale-out storage platform and Flow media asset management to manage the commissioning, producing and publishing of BP-related media projects.

Tags: EditShare | BP | media | storage | film | documentary | production | production | postproduction
Submitted by Zazil Media Group
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CRYSTAL VISION SOLVES BROADCASTERS IP AND SDI PROBLEMS AT BVE 2019 (STAND E50) Posted: 15/01/2019
CRYSTAL VISION SOLVES BROADCASTERS IP AND SDI PROBLEMS AT BVE 2019 (STAND E50)

Crystal Vision will be showing its flexible IP platform, the MARBLE-V1 media processor hardware and the initial six software apps which run on it. These apps are IP . Crystal Vision will also be showing its extensive range of modular interface and keyers for those planning SDI projects, including its popular chroma keyers, video delays and fail-safe routing switches.

Tags: Crystal Vision | BVE 2019
Submitted by Crystal Vision Ltd.
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Calrec Brio audio consoles see major success in Japanese market Posted: 15/01/2019
Calrec Brio audio consoles see major success in Japanese market

In 2018, Calrec Audio generated serious momentum in the Japanese broadcasting market with the sale of 40 of its Brio audio consoles to a number of Japanese broadcasters. The customers are a mix of existing and new.

Tags: Audio; audio consoles; audio routing;
Submitted by Jump PR
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New Cobalt Digital Customizable 4K Encoder Cards Now Shipping Posted: 14/01/2019
New Cobalt Digital Customizable 4K Encoder Cards Now Shipping

CHAMPAIGN, Ill. – Cobalt Digital today announced the availability of its 9992ENC series of HEVC/H.265/MPEG-5 encoders for openGear® frames. Designed for a variety of broadcast applications, the dual-slot card offers customized I/O options and extensive audio support for cost-effective contribution, distribution, ENG, IPTV, and OTT solutions.

Tags: Cobalt Digital | encoder | distribution | ENG
Submitted by Pipeline Communications
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TVU Networks Receives End-of-Year Innovation Awards Posted: 14/01/2019
TVU Networks Receives End-of-Year Innovation Awards

TVU Networks, the global technology and innovation leader in live IP solutions, today announced the company was awarded two 2018 Product Innovation Awards from Future Publishing. Publishers of TV Technology, Government Video, Radio World and Creative Planet/DV and VE magazines, the annual Future Publishing awards honor the year’s top product introductions in TV, professional video and broadcast/online radio technology.

Tags: video-over-IP | IP-video-production | TVU-Networks | automated-video-content-management | cloud-based-video
Submitted by Pipeline Communications
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RHC to Present Lava Cable Product Line at NAMM 2019 Posted: 14/01/2019
RHC to Present Lava Cable Product Line at NAMM 2019

RHC will showcase the Lava Cable product line at the 2019 NAMM Show (Booth #11510). RHC acquired the brand’s assets last spring and has streamlined the Lava Cable product offerings to focus on the company’s best-selling products.

Tags: RapcoHorizon | BVE 2019 | BVE 2019
Submitted by D. Pagan Communications
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PMC Showcases Dolby Atmos Adoption at NAMM 2019 Posted: 14/01/2019
PMC Showcases Dolby Atmos Adoption at NAMM 2019

A Dolby Atmos® demo suite will form the centerpiece of PMC’s booth (16112) at NAMM 2019, giving artists, producers and recording engineers an opportunity to experience Dolby Atmos through a world-class monitoring system.

Tags: PMC Speakers | NAMM 2019 | Dolby Atmos Demo Room | Capitol Studios
Submitted by White Noise Public Relations Ltd
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Rising Star Elle Exxe Is Named As Pro7ect 2019 Resident Artist Posted: 14/01/2019
Rising Star Elle Exxe Is Named As Pro7ect 2019 and rsquo;s Resident Artist
Elle Exxe, the formidable and fully fledged electro-clash pop star, will be the resident artist at this year’s Pro7ect songwriting retreat, which teams top songwriters with top producers for three days or pure collaborative inspiration at Brighton’s Hotel Pelirocco.
Tags: Pro7ect 2019 | Songwriters Retreat | Elle Exxe | Hotel Pelirocco | Brighton
Submitted by White Noise Public Relations Ltd
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LiveU Announces $20M Multi-Year Deal with Sinclair Broadcast Group Posted: 14/01/2019
LiveU Announces $20M Multi-Year Deal with Sinclair Broadcast Group
Sinclair Broadcast Group (Nasdaq: SBGI) recently signed a multi-year lease agreement with LiveU that upgrades its fleet of hundreds of portable transmission units to LU600 HEVC for its newsgathering operations, ensuring the media company always has the latest bonded IP technology. The agreement immediately upgrades Sinclair stations spanning 80 production locations in the US to LiveU’s flagship model of HEVC field units featuring higher efficiencies, greater stability, increased reliability and the best video quality in low bandwidth situations.
Tags: Cellular bonding. acquisition | uplinking | contribution | news | sport | HEVC | 4K
Submitted by Jump PR
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