7 Marketing Basics by Cindy Zuelsdorf Tops New Release Chart in Amazons Marketing for Small Business Category

Date: 16/09/2020

Kokoro Marketing today announced the Sept. 17 release of 7 Marketing Basics: How to Do Less and Sell More, the latest book from company founder Cindy Zuelsdorf. With robust pre-release orders, the book has already become the No. 1 new "Marketing for Small Businesses" release on Amazon.

Distilling years of experience in both conventional and digital marketing into a straightforward guide for busy entrepreneurs and marketing professionals, 7 Marketing Basics simplifies modern marketing — from best practices for using social media to the role and utility of marketing automation — and explains how to do less and achieve more with marketing.

"I noticed that most marketing people feel overworked, overwhelmed, and are spinning their wheels trying to figure out what's actually working in digital marketing," said Zuelsdorf. "Most CEOs almost hate doing marketing — they feel like they need to do it, but it takes time away from what they really want to spend time on. I put this book together for CEOs, marketers, and entrepreneurs as a guide on which marketing strategy and tactics actually work. While putting in a fraction of the work, they can really move the needle for their business. They can free up more time to design new products, talk with customers, spend time with family — or whatever it is they love to do most."

7 Marketing Basics begins by looking at "the why" behind marketing activities, providing a framework for identifying both holes and opportunities to better align marketing efforts with business goals. Moving into "the how," the book next delves into the 7 Marketing Basics and how readers can put them to work.

Zuelsdorf outlines fundamental principles that guide marketing efforts and then proceeds to review seven of the most important tactics used in marketing today. She takes a deep dive into three simple but important ways to drive more effective marketing and concludes the book with a discussion of the tools and systems that help today's marketing professionals leverage their efforts to their fullest potential.

7 Marketing Basics is available now on Amazon at www.amazon.com/dp/B08H118V4C. More information about the book is available at www.7marketingbasicsbook.com.

Meet the author at a Zoom book launch event at 11 a.m. Pacific on Sept. 17. Sign up here to get the zoom link: kokoroinc.com/7-marketing-basics-book-launch-party/.



Tags: Kokoro Marketing | Marketing | Amazon | Cindy Zuelsdorf | New Release
Submitted by Kokoro Marketing
View author's directory page

Related Interviews
  • Elemental Technologies - Amazon acquisition at IBC 2015

    Elemental Technologies - Amazon acquisition at IBC 2015

  • Elemental Technologies - AWS acquisition at NAB 2016

    Elemental Technologies - AWS acquisition at NAB 2016

  • Blackmagic Design with the new ATEM Production Suite at IBC 2013

    Blackmagic Design with the new ATEM Production Suite at IBC 2013


Related Shows
  • KitPlus Daily 29th April 2020

    KitPlus Daily 29th April 2020


Related Articles
  • Creating Authentic Content That Counts

    Creating Authentic Content That Counts

  • The Outlook for 2018

    The Outlook for 2018

  • Speed in a Changing Media Landscape

    Speed in a Changing Media Landscape

  • Integrated and automating marketing campaign production

    Integrated and automating marketing campaign production

  • Navigating Unfamiliar Territory

    Navigating Unfamiliar Territory

  • Mr Cloud, as much about cashflow balance as technology

    Mr Cloud, as much about cashflow balance as technology

  • 10 Ways to make your trade show booth stand out

    10 Ways to make your trade show booth stand out

  • A virtual world but call it cloud if you must

    A virtual world but call it cloud if you must

  • Riding the TV Marketing and Social Media Wave

    Riding the TV Marketing and Social Media Wave

  • Sorry for any disruption caused: Netflix strikes again

    Sorry for any disruption caused: Netflix strikes again

  • Automate your marketing system

    Automate your marketing system

  • Marketing is everything and everything is marketing

    Marketing is everything and everything is marketing

  • E-mail marketing and building a list of subscribers

    E-mail marketing and building a list of subscribers

  • What happened after NAB 2010.....

    What happened after NAB 2010.....


News
NEW Fiilex Q10 - 900W Full-colour Water Resistant Fresnel Posted: 26/01/2022
NEW  Fiilex Q10 - 900W Full-colour Water Resistant Fresnel

The Q10 COLOR is a powerful 900W Color LED Fresnel that floods and spots from 70 to 11 degrees. Like all the other Fiilex Color Fresnels, this offers more than 50 different operating modes, including the Tunable CCT (2000K to 10000K) and RGBW modes to the more advanced Gels and Effects modes, for users to choose.

Tags: Fiilex | Q10 | Color | Colour | LED | Gels | dense Matrix | wireless | intergrated | VAC | VDC
Submitted by Cirro Lite (Europe) Ltd
More from this author
Broadcast Solutions releases meshLINK to revolutionise wireless video transmissions Posted: 26/01/2022
Broadcast Solutions releases meshLINK to revolutionise wireless video transmissions

Broadcast Solutions, one of the leading systems integrators in media and content production, takes the next step in offering innovative product developments with the release of meshLINK.

Tags: wireless | meshLIINK | IP mesh | transmission | MANET
Submitted by Broadcast Solutions
More from this author
Pebble releases trading update for the year ending 31st December 2021 Posted: 26/01/2022
Pebble releases trading update for the year ending 31st December 2021

Pebble Beach Systems Group plc has released a trading update today, announcing that it expects to report 2021 results significantly ahead of market expectations. Revenue was approximately £10.6m up 26% on the 2020 result, whilst orders were up 75% at £13.7m (which includes £1.5m of orders delayed from 2020 due to Covid).

Tags: Pebble | Pebble Control | Automation | Integrated | IP | Virtualised Playout Technology | Content Management
Submitted by Bubble Agency
More from this author
Pixellot and The National Travel Basketball Association Team Up to Bring New Level of Exposure and Access to Youth Tournaments Posted: 26/01/2022
Pixellot and The National Travel Basketball Association Team Up to Bring New Level of Exposure and Access to Youth Tournaments

Pixellot, the world’s leading provider of AI-Automated™ sports video and analytics solutions, has partnered with The National Travel Basketball Association (NTBA), the nation’s premier youth travel basketball tournament operator to provide software and hardware solutions for the capture, production and streaming of basketball games and tournaments across the United States.

Tags: Pixellot | NTBA | AI | basketball | NTBA games | National Travel Basketball Association
Submitted by Bubble Agency
More from this author
farmerswife announces global launch of Cirkus Posted: 26/01/2022
farmerswife announces global launch of Cirkus

farmerswife, which provides resource scheduling, project management, and team collaboration software for the demanding needs of today’s media industry, is delighted to announce the immediate availability of Cirkus, its powerful new SaaS task and project management solution. Designed to address the specific project needs of media organisations, the cloud-based Cirkus is available as both an integration for farmerswife, or as a standalone product, and has been built to reflect and adapt to the way teams work and collaborate in the real world.




 



Tags: farmerswife | Cirkus | SaaS | production software | post-production software | broadcasting software
Submitted by Bubble Agency
More from this author
HPA Announces Tech Retreat Supersession Details: Beyond the Hype Posted: 25/01/2022
HPA Announces Tech Retreat Supersession Details: Beyond the Hype

The Hollywood Professional Association (HPA) has announced further details for the much-anticipated 2022 HPA Tech Retreat Supersession, this year focusing on virtual production. The Supersession will take place in person on Tuesday, February 22 during the four-day Tech Retreat. Programmed this year by respected industry experts Kari Grubin and Erik Weaver, the Supersession boasts an impressive lineup of speakers, demonstrations, and case studies from leaders in the adaptation and evolution of virtual production and in camera VFX. The program presents an unusual opportunity to see what happens when the major technology innovators and manufacturers collaborate in real time. Speakers are still being added and further updates will be available at hpaonline.com. 

Tags: HPA | HPA Tech Retreat | virtual production | Supersession | AOTO | Planar | Sony
Submitted by ignite strategic communications
More from this author
VEO Cin and eacute;mas selects Globecast, in partnership with EasyBroadcast, to create a live cinema B2B OTT platform Posted: 25/01/2022
VEO Cin and eacute;mas selects Globecast, in partnership with EasyBroadcast, to create a live cinema B2B OTT platform

Globecast, the global solutions provider for media and content management, has announced that VEO Cinémas, based in the south of France, has selected Globecast, in partnership with EasyBroadcast, a France-based, patented hybrid streaming technology supplier, to provide a B2B OTT service for distributing value-added live content to cinemas around France. 

Tags: Globecast | streaming | OTT | cinema
Submitted by Jump PR
More from this author
Bitcentral acquires Powr.tv to provide a more robust streaming engine across all major OTT and mobile platforms Posted: 25/01/2022
Bitcentral acquires Powr.tv to provide a more robust streaming engine across all major OTT and mobile platforms

.Bitcentral Inc., the provider of award-winning efficient media workflows for broadcast and digital video, today announced that it has acquired Powr.tv, the provider of the leading direct-to-consumer video publishing solution. The Powr.tv end-to-end platform allows media networks and content owners to rapidly deploy OTT and mobile applications, broaden their reach to new audiences, and increase their revenue.

Tags: Bitcentral | Power.tv | acquisition
Submitted by Staff
More from this author
Brazilian SBTVD Forum Selects MPEG-5 LCEVC for the video enhancement codec layer of its Next Generation Television Broadcast System, TV 3.0 Posted: 25/01/2022
Brazilian SBTVD Forum Selects MPEG-5 LCEVC for the video enhancement codec layer of its and nbsp;Next Generation Television Broadcast System, TV 3.0

The news comes as the Brazilian Digital Terrestrial Television System Forum (SBTVD) finalized its technical evaluation phase of the TV 3.0 project to define the next-generation television system in Brazil. MPEG-5 LCEVC will become the multilayer video enhancement technology for implementation within SBTVD TV 3.0 after its launch expected in 2024, and its inclusion in the system demonstrates its maturity and fit for next generation broadcast needs.



Tags: v-nova | lcevc | v-nova lcevc
Submitted by Whiteoaks
More from this author
OOONA Tools Now Speak More Languages Posted: 25/01/2022
OOONA Tools Now Speak More Languages

OOONA, a global provider of professional management and production tools for the media localization industry, has decided to localize the user interface of its popular online toolkit for the creation and handling of timed text assets for the media and entertainment industry.

Tags: OOONA | professional management and production platform for the localization industry | OOONA Manager | cloud-based translation | subtitling software | captioning software | The POOOL | OOONA Convert | OOONA Mobile | OOONA Tools
Submitted by Stylus Media Communications
More from this author
STS Global Inc. Joins Network Innovations, Enhancing the Design and Delivery of Customized Connectivity Solutions to Global Clients Posted: 24/01/2022
STS Global Inc. Joins Network Innovations, Enhancing the Design and Delivery of Customized Connectivity Solutions to Global Clients

Network Innovations (NI) announces the acquisition of STS Global Inc., one of the satellite industry’s most experienced global ground systems integrators, offering turnkey network systems and engineering design. Over the years, STS Global has provided services to connect clients in remote locations, transmit crucial data, provide secure networks, and more, to ensure reliable services anywhere on earth.

Tags: Network Innovations | STS Global | satellite
Submitted by D. Pagan Communications
More from this author
Custom Consoles Reports Highly Successful 2021 Posted: 24/01/2022
Custom Consoles Reports Highly Successful 2021

Custom Consoles reports a highly successful year across all five of its main market sectors: broadcast, network operation control, process control, security and transport. The company experienced sustained demand during 2021 from customers in the UK, mainland Europe, the USA, APAC and the Middle East.

Tags: Custom Consoles Ltd | broadcast control room furniture | Covid-19 safety screens | Operator Safety Screen | motorised desks | manually-adjustable desks | sound-insulated equipment housings | MediaWall | Media Wall | monitor walls | post-production studio furniture
Submitted by Stylus Media Communications
More from this author
THEO Technologies launches hesp.live, the first HTTP-based real-time video API at scale Posted: 24/01/2022
THEO Technologies launches hesp.live, the first HTTP-based real-time video API at scale

Video tech company THEO Technologies has launched hesp.live, the first HTTP-based real-time video streaming infrastructure that reaches sub-second latency at scale. This technology disrupts the industry standard of multiple seconds of latency and is currently the fastest HTTP-based video live streaming solution. THEO Technologies achieved this by leveraging the High Efficiency Streaming Protocol (HESP) that enables live interactivity at scale for industries such as sports, betting, auctioning, gaming and live events.

Tags: OTT | low latency | live streaming | hesp | DASH | HLS | CDN
Submitted by Staff
More from this author
IBC Accelerators: Industry leaders take action to achieve Carbon Net Zero Live Production Posted: 24/01/2022
IBC Accelerators: Industry leaders take action to achieve Carbon Net Zero Live Production

A team of world-leading sports broadcasters, rights owners and technology vendors, collaborating as part of IBC’s Accelerator Media Innovation Programme, have revealed the initial results from an English Premier League production workflow trial to support the goal of a carbon ‘net zero’ future for live productions. Together, they demonstrate how innovative remote & cloud production workflows can meet ambitious sustainability objectives and reduce the environmental impact of live production




Tags: ibc
Submitted by Platform Comms
More from this author
Clear-Com HelixNet and FreeSpeak II Rise to the Challenge at the National Paralympic Games XVI Posted: 24/01/2022
Clear-Com and rsquo;s HelixNet and FreeSpeak II Rise to the Challenge at the National Paralympic Games XVI

The 16th National Paralympic Games were hosted in Indonesia last year from November 2nd – 13th at the Mandala Stadium in Jayapura, Papua, Indonesia. Clear-Com’s Indonesian-based Partner, 86 Inc., was contacted by the Organizing Committee of the Opening and Closing Ceremonies (OCC) to assist with the show management and live broadcast communications for the complex events. 86 Inc. recommended a solution based around Clear-Com®’sHelixNet® Digital Network Partyline and FreeSpeak II® Digital Wireless Intercom.

Tags: Clear-Com® HelixNet® Digital Network Partyline | FreeSpeak II® Digital Wireless Intercom
Submitted by Bubble Agency
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>