Budapest-based telecommunications service-provider Antenna Hungária has successfully launched the world’s most advanced digital terrestrial television service. Completed in partnership with UK industry pioneer Dr Arjang Zadeh and the Azdio mediaClass product division, the new service has been introduced across Hungary.

mediaClass, a globally active provider of OTT TV everywhere solutions, has announced its own developed AI-based recommendation Engine.

”We have been testing and measuring the success rate of the engine for some time," says mediaClass CTO Stilian Tchlakov. "For this release we have settled on two operator-selectable modes, both of which offer excellent results."

"Without giving too much away technically, mode one is based on AI analysis of personal preferences and searches; mode two is based on studying and machine learning the watching-behaviour of hundreds of thousands of anonymous subscribers” adds mediaClass Head of Research and Development Youri Kalinov. "The mediaClass AI Recommendation Engine uses state of the art technology from Liberate AI to predict and deliver viewer-specific television content recommendations. This is a step change from what has been possible in the past."

“Judging from the measurement results I have seen, the Liberate AI machine learning technology certainly gives us a significant edge," details mediaClass EVP Manelli Hosseini. "We will be providing the engine as an integral part all mediaClass deployments. We now have to decide whether to market the recommendation engine as a standalone package to offer its advantages for non-mediaClass deployments.”

mediaClass reports a sustained acceleration in demand for subscription based services offering video content directly to connected viewers. Bypassing traditional broadcast and satellite platforms, OTT services are typically streamed over the top – meaning over any internet connection rather than a proprietary network.

"Given the rapid changes in product offerings and market trends, the choice of OTT and streaming technology is absolutely key," says mediaClass EVP Manelli Hosseini. "The established OTT middleware products on the market are incremental improvements and add-ons to older IPTV-based systems. This leaves them with a heavy footprint requiring massive servers which are inefficient and inflexible."

"Using our detailed knowledge and long experience of TV services to develop a modern, agile architecture and approach, we invested heavily to develop a full product range from scratch. The key parameters for our customer-centric view were to speed up deployment and enable a low-cost legacy IPTV path for service providers and telcos who want to move to a world-class offer which is disruptively affordable. We have developed our own software modules for functions including a content management system, digital rights management and AI recommendation engines as well as CDN and mobile clients."

Argentine telecommunications facilities provider Servicios y Telecomunicaciones SA (SYT) has chosen a complete mediaClass OTT TV Everywhere solution as the core of a newly launched Rocstar TV Everywhere platform. The system is designed to allow carriers, cable operators and ISPs to offer own-brand TV Everywhere OTT products based on a strong channel line-up and premium content. All functions are provided through an operator-class version of mediaClass software, customised and integrated into servers at SYT's headquarters in Buenos Aires.

"We signed the agreement with SYT at the April 2019 NAB Show and have been very busy adding specific features for Rocstar TV local markets," says mediaClass EVP Manelli Hosseini. "This new service will allow easy white-labeling for carriers, ISPs and cable operators to offer full TV Everywhere OTT and IPTV with their own brand and their own app. The system includes all the advanced TV Everywhere features – content source processing and storage, digital rights management, subscriber management, viewer analytics and an AI-based recommendation engine. We have also built in true multi-tenancy which is often claimed but not delivered. The resultant service is very easy to use, includes automatic configuration, and is highly cost efficient."

mediaClass announces Broadcast-Pro, a new version of its end-to-end IPTV/OTT multiscreen platform. Broadcast-Pro is designed for broadcasters and content owners who are looking to launch an independent TV-everywhere service for their customers.