ASSIMILATEs New SCRATCH Lab v7 Fuels Advanced Dailies Revolution at IBC 2012

Date: 07/09/2012
ASSIMILATEs New SCRATCH Lab v7 Fuels Advanced Dailies Revolution at IBC 2012

The RAI ASSIMILATE, the leading provider of dailies and DI tools for digital cinema and broadcast workflows, today announced the next generation of its production dailies software, SCRATCH Lab® v7. In the rapidly evolving world of digital dailies, where the lines are blurring between production and post-production, SCRATCH Lab v7 empowers DITs and video engineers with the ultimate shot management and dailies workflow tool, enabling them to work at top efficiency and productivity at an amazingly affordable price.

The Advanced Dailies revolution reflects the rapidly changing digital production landscape for producers, DPs and DITs. Dailies have moved well beyond a simple process of backing up data from a single camera, pre-defined LUTs, and sending a disk to a facility for dailies processing. Producers and directors are aggressively looking for new ways to save time and money by moving tasks that were traditionally done in a post facility to on-set or near-set locations. SCRATCH Lab v7 is leading the Advanced Dailies revolution by meeting the highly complex challenges of managing media and metadata from any number of different cameras into a single timeline, quickly syncing audio whether you have accurate timecode or not, color correcting and creating looks in real-time, and providing wicked-fast rendering simultaneously for many different deliverable formats for review and editorial -- all on-location.

The proliferation of digital camera formats is rapidly changing the world of dailies, and Advanced Dailies has become the new baseline in the industry, said Duck Grossberg, DIT and colorist for such projects as The Life of Pi and Real Steel. Im now required to manage an entire workflow that includes multiple cameras, syncing audio and color-correcting clips, all on-location. I love SCRATCH Lab because its the only tool that allows me to organize my media any way I want -- by card or reel, by scene and take, or by camera type -- and then visually represent the whole shoot in one single timeline. And with Labs state-of-the-art look and color management, metadata handling, audio sync and rendering templates, I can crank out an hour of Advanced Dailies in less than 45 minutes. Its incredible how fast and accurate it is to work this way.


Advanced Dailies: The Power of SCRATCH Lab v7 at Your Fingertips 

New SCRATCH Lab v7 delivers the features and performance demanded by Advanced Dailies workflows.

       Organize your media any way you want: by reels or cards, by scene and take, or by camera type, and then visually represent all the media from a shoot in a single, ultimate timeline view

       Flexibly manage any metadata and timecode, and even create it if need be

       Access scene and take metadata globally through Lab's unique media browser, or in the context of a single shot via a new metadata stack

       Clip name and reel ID file masking

       Generate custom columns in metadata stack

       View any track or output stack from player

       Generate timecode and reel ID per contruct

       Support for metadata burn-ins including

o   Flash burns (ability to have metadata burn-ins appear over a specified number of frames)

o   Flash guides (same as flash burns, but with safe action/text and aspect guides)

Support for more real-time native camera formats than any other software, including RED Epic, ARRI Alexa, Sony F65, Canon C300, Phantom Miro, DSLR and GoPro

Advanced LUT support, including Cube LUT support and 3D LUTs via a browser

Fully ACES compliant

The most powerful audio sync in the industry, with multiple ways to sync audio because timecode is often wrong or missing:

  • Via timecode (if available and correct): Automatically generate timecode-frame offsets, or create timecode if necessary and then sync audio to it
  • Analyze the audio waveform and sync to the slate/clap: Support of audio to the microsecond, a very accurate way to sync if access to a good slate/clap
  • If no access to timecode or a slate/clap, use full manual control over the waveform to loop a video clip and manually sync audio to movement

       Wicked-fast background rendering, eliminating the need for a dedicated render machine

       Powerful and flexible means to set up templates to maximize efficiently and minimize mistakes

       Personal tech support from a global team of experts

       Amazingly affordable at $5,990 

Avid Made Easy

With SCRATCH Lab v7, editors can decompose AAF and XML conforms, making round-trips to Avid and FCP editorial systems far easier. A conform from Avid AAF or FCP XML often times contain effects. Decompose allows editors to strip all effects and add handles. This avoids burning effects into your new media and the original effects can be applied again in the editing application after a round-trip.

Steve Bannerman, VP of marketing at ASSIMILATE, stated, Sure, Advanced Dailies is about saving time and money, but its also about reducing the chance of error. In todays complex projects, DPs and DITs are looking for tools that intuitively manage growing amounts of data, while doing much more with the image, and in the same amount of time. So, workflows have to be highly optimized and efficient, yet each production is totally different, so the tools must also be very flexible. SCRATCH Lab is the only tool that produces fully color-corrected dailies with audio, from any camera, resolution or color space, and renders to any deliverable -- at a price a DIT can actually afford. 

New Subscription Model

ASSIMILATE is now offering Pay-As-You-Use and Site-License options to make access to SCRATCH Lab and SCRATCH more flexible and more cost-effective than ever. Artists are now able to subscribe to SCRATCH or SCRATCH Lab and activate their license for one day, one week, one month, or three months. In addition, facilities are able to license and use as many SCRATCH or Lab licenses as they need while paying one low annual fee (some restrictions apply). These facilities are now able to manage and license their SCRATCH systems from a new MY ASSIMILATE online portal available via www.assimilateinc.com.

Pricing and Availability

Both SCRATCH Lab v7 and SCRATCH v7 will be shipping in Q4, 2012. The price for SCRATCH remains unchanged at $20,995. Likewise, SCRATCH Lab is still priced at $5,990. Both prices include first years maintenance and support.

 

See SCRATCH at IBC 2012

ASSIMILATE is offering demos of SCRATCH v7 and SCRATCH Lab v7at IBC 2012. Customers can book a private demo by e-mailing events@assimilateinc.com.

       Dates:  September 7 - 11, 2012

       Location:  The RAI, Amsterdam, The Netherlands

       Stand number:  7.H11

ASSIMILATEs SCRATCH® real-time digital workflow and post-production tools have proven essential to the successful creation of thousands of major studio and independent features, commercials, television shows, music videos and corporate productions. Both SCRATCH and SCRATCH Lab®, running on Windows and Mac OS® X, are the heartbeat of today's most demanding digital post-production and dailies workflows for 2D and stereo/3D productions.

About SCRATCH

ASSIMILATEs SCRATCH® end-to-end data workflow -- from dailies, to conform, color grading, compositing through to finishing -- and SCRATCH Lab, a robust dailies or VFX digital pipeline, deliver the industrys most comprehensive toolset for data-centric digital cinema and episodic television productions for 2D and 3D stereo projects. Both products support multiple formats, including ARRI RAW, Sony F65, Phantom, and Canon 5D, as well as enhanced support RED r.3d at up to 5K resolution and beyond. All versions of SCRATCH and Lab software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling. For the latest film and TV credits, pricing and sales, visit www.assimilateinc.com

 

About ASSIMILATE

ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The companys SCRATCH products, running on Windows and Mac OS® X, are the heartbeat of todays most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATEs SCRATCH® data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab¢ delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more please visit www.assimilateinc.com.



Tags: ASSIMILATE | SCRATCH | SCRATCH Lab | IBC 2012
Submitted by Ron Prince (Prince PR)
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