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Customer demand for personalized TV services is spurring majority of broadcasters to offer tailored ads Posted: 28/11/2019
Customer demand for personalized TV services is spurring majority of broadcasters to offer tailored ads

Four-fifths (80%) of broadcasters are considering implementing ads tailored to the consumer but are increasingly falling behind streaming services due to hesitance around adopting cloud technologies, according to research carried out on behalf of ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT.

 

The survey of those in middle management positions or above within the realms of TV and broadcast also found that 96% of broadcasters feel there is a demand from customers for more personalized services. As over a third (34%) of broadcasters currently generate revenue through adverts, offering personalized adverts could help them increase this revenue. Consequently, over a quarter (26%) are currently looking into how to offer these services to customers.

 

“Our research found that more than half (58%) of broadcasters are investing up to 20% of their budget in trialing new customer content or services as they prioritize personalization to offer customers enhanced viewing experiences,” said Remi Beaudouin, Chief Strategy Officer, ATEME. “By using technology and the data available to them to tap into this trend, traditional broadcasters will be able to create a tailor-made viewing experience and potentially open up new revenue streams,” he added.

Tags: ATEME | Broadcast | Research | Ads | Cloud
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ATEME Enables FPT Play Digital Revolution Through OTT Services Posted: 19/11/2019
ATEME Enables FPT Play Digital Revolution Through OTT Services

FPT Play, the leading Vietnamese OTT service provider has implemented ATEME’s TITAN solution to offer the latest OTT services to its viewers across Vietnam. Having previously implemented ATEME’s live event encoder for OTT, FPT Play has now selected ATEME TITAN to replace its OTT headend. TITAN provides FPT Play with a full compression solution which offers high-quality video services while also offering benefits including cost savings, smooth operations and future-proofing. The deployed solution leverages ATEME's continuous research and innovation in video quality, exploring the latest improvements in delivering low latency and high bandwidth efficiency over the internet with CMAF and Constant Quality Rate (CQR) algorithms.

Nguyen Duc Long, sales director, ATEME said: “After the extensive evaluation process FPT Play, the most successful OTT service provider in Vietnam, has undertaken over the last six months, we are proud to continue to be part of the company’s digital revolution. We’re glad that ATEME could provide unparalleled support as well as a uniquely flexible license scheme allowing for much easier planning and management.”

Tags: ATEME | Broadcast | FPT Play | OTT
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Broadcasters look to virtual programming to exploit their content libraries Posted: 12/11/2019
Broadcasters look to virtual programming to exploit their content libraries

More than a third (36%) of broadcasters are failing to utilize their content library despite facing increasing competition from streaming services, according to research by ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT.

Although almost all (98%) of the broadcasters surveyed use their content library to create new channels for particular events or occasions, the majority (82%) are impeded in the ability to do it quickly, unlike their streaming counterparts. 44% of broadcasters revealed it takes them up to three days to create a new channel, while over a third (38%) say it takes them up to a week, which not only hinders their ability to capitalize on events but could result in potential revenue loss.

“With a continuous influx of competition from all angles, broadcasters must begin to do more with their content libraries. Creating new, virtual channels would allow broadcasters to take advantage of topical and cultural events, such as award season, during which they could use their back catalogue to quickly develop one-off channels to celebrate winners as they are announced,” commented Remi Beaudouin, Chief Strategy Officer, ATEME.

As broadcasters explore ways to use technology to maximize their content, almost two-thirds (60%) of broadcasters are utilizing virtual broadcasting to create one-off channels, while of the broadcasters not currently doing virtual broadcasting 70% said they will do so within a year.

Tags: ATEME | Broadcast | Research | Content
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ATEME and Broadpeak Enable High-Quality, Ultra-Low-Latency Live Multiscreen Video For DVB-I Services Posted: 24/10/2019
ATEME and Broadpeak Enable High-Quality, Ultra-Low-Latency Live Multiscreen Video For DVB-I Services

Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, and ATEME, the emerging leader in video delivery solutions, today announced a new high-quality, ultra-low-latency live video streaming solution that supports the emerging DVB-I standard ecosystem. Recently demonstrated at IBC2019, the joint solution leverages advanced technologies, such as machine learning-based encoding, multicast ABR, low-latency CMAF and HTTP chunked transfer encoding (CTE), enabling pay-TV operators going multiscreen to deliver a superior quality of experience (QoE) for live streams with just 1 second of end-to-end latency.

"ATEME continuously works towards delivering a superior experience and outstanding quality for ABR video while reducing the OPEX and CAPEX for pay-TV operators," said Michel Artières, ATEME's CEO. "Latency is a major issue for our customers. By leveraging our continuous efforts towards innovation, we have implemented patented machine learning-based compression, minimizing any video pipeline buffer. Through our partnership with Broadpeak, the leader in multicast ABR, we can drastically improve the quality of live video streaming."

Tags: ATEME | Broadpeak | DVB-I | IBC2019 | Multicast ABR | CMAF | HTTP Chunked Transfer
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ATEME Enables Full-IP Workflow and amp; Multi-screen Services at NPC Media Posted: 19/09/2019
ATEME Enables Full-IP Workflow and amp; Multi-screen Services at NPC Media

ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT, announced today that NPC Media, Managed Services Operator and joint venture between Nine Entertainment Co. and Seven West Media, has implemented ATEME’s TITAN solution to offer Main Screen DTT and TV everywhere OTT channels in SD and HD to viewers across Australia.

Tags: ATEME | Video | Broadcast | NPC Media
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ATEME Debuts New and Upgraded Solutions at IBC2019 to Support Changing Media Landscape Posted: 05/09/2019
ATEME Debuts New and Upgraded Solutions at IBC2019 to Support Changing Media Landscape

ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT, will be demonstrating its latest innovations at this year’s IBC Show, including its new TITAN Playout solution, to highlight its ongoing support for content providers, service providers and new media as they enter a new era of broadcasting.

Tags: ATEME | IBC2019 | Broadcast | OTT | IPTV | DHT | TITAN | IBC 2019 | IBC 2019
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ATEME Launches TITAN Playout for Dynamic Channel Origination, Virtual Programming and Personalized TV Posted: 03/09/2019
ATEME Launches TITAN Playout for Dynamic Channel Origination, Virtual Programming and Personalized TV

ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT, announced today it is stepping into dynamic channel origination, enabling virtual programming and personalized TV with the extension of its TITAN solution, TITAN Playout. TITAN Playout will support versatile playout, dynamic channel creation and automatic scheduling.

Tags: ATEME | IBC | TITAN | Broadcast | OTT | IPTV | IBC 2019 | IBC 2019
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ATEME partners with Eurovision Services to trial watermarking solution at international football event Posted: 18/07/2019
ATEME partners with Eurovision Services to trial watermarking solution at international football event

ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT, worked with Eurovision Services, the first choice media services provider for media organisations and sport federations around the world, on a proof of concept to trial an innovative watermarking solution in June 2019 during a major international football event in Paris, France.

Tags: ATEME | IPTV | OTT | Eurovision Services | Football
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ENMA TAPS ATEME FOR THE AFRICA CUP OF NATIONS 2019 SOCCER TOURNAMENT Posted: 11/06/2019
ENMA TAPS ATEME FOR THE AFRICA CUP OF NATIONS 2019 SOCCER TOURNAMENT
ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT, announced today that Egyptian National Media Authority (ENMA) has selected ATEME’s converged video headend to cover the 2019 Africa Cup of Nations, scheduled to take place from 21st June to 19th July.
Tags: ATEME | OTT | Broadcast | ENMA | Africa Cup of Nations
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ATEME Enables Hitachi Kokusai Linear to Deliver High Quality Video Encoding and Broadcast Transmissions Posted: 23/04/2019
ATEME Enables Hitachi Kokusai Linear to Deliver High Quality Video Encoding and Broadcast Transmissions

ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT, has renewed its partnership with Hitachi Kokusai Linear, a leading supplier of broadcasting equipment in Brazil and international markets. The new partnership will see ATEME supply the firm with ultra-low latency Kyrion encoders.

Tags: ATEME | OTT | IPTV | Hitachi | Kyrion | Broadcast
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ATEME APPOINTS RAY FITZGERALD AS VP AND GM NORTH AMERICA Posted: 08/04/2019
ATEME APPOINTS RAY FITZGERALD AS VP AND GM NORTH AMERICA

ATEME announces the hiring of Ray Fitzgerald as Vice-President & GM of its North American organization. Fitzgerald brings over 25 years of sales and executive management experience to ATEME. Prior to joining ATEME, Fitzgerald held key leadership roles at Edge Gravity (Ericsson), SeaChange International, ActiveVideo Networks and BigBand Networks. Throughout his career, Fitzgerald has been instrumental in developing and defining the go to market strategy and sales organization to drive revenue growth and establish market dominance for those companies.

Tags: ATEME | appointment | VP | GM
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ATEME To Showcase Its Future-Proof Converged Software Headend at NAB 2019 Posted: 28/03/2019
ATEME To Showcase Its Future-Proof Converged Software Headend at NAB 2019

ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT, will be dedicating its booth (SU6005) at NAB 2019 to demonstrating how its converged software headend solution enables agile contribution and distribution, hybrid cloud operations to deliver high quality of experience video on any screen, 5G and ATSC 3.0 transmission and prepares for next generation encoding with 8K processing.

Tags: ATEME | DTH | IPTV | OTT | NAB | NAB 2019 | NAB 2019
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ATEME TITAN enables Agile Contribution and Distribution High Quality, Low Latency, Full Software Flexibility Posted: 26/03/2019
ATEME TITAN enables Agile Contribution and Distribution High Quality, Low Latency, Full Software Flexibility

ATEME, the emerging leader of video delivery solutions for broadcast, cable, DTH, IPTV and OTT, has today announced the enhancement of its TITAN software suite to lower the total cost of ownership for contribution and distribution video transmissions.

Tags: ATEME | IPTV | OTT | Broadcast | Cable | TITAN
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ATEME Kyrion Powers Casablanca Online Live Sport Offering Posted: 19/03/2019
ATEME Kyrion Powers Casablanca Online Live Sport Offering

ATEME, the emerging leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT, announced today that Casablanca Online, a leading Brazilian live broadcasting services provider, has selected its Kyrion encoder and decoder to support the growing demand for high-quality video processing. The ATEME Kyrion encoder and decoder are the perfect match for sport thanks to their ultra-low latency mode.

Tags: ATEME | broadcast | OTT | IPTV | Casablanca
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ATEME TITAN Software Encoder Enables ATSC 3.0 Testing for Pearl TV and the Phoenix Model Market Project Posted: 26/02/2019
ATEME TITAN Software Encoder Enables ATSC 3.0 Testing for  Pearl TV and the Phoenix Model Market Project

ATEME, the emerging leader in video delivery solutions for broadcast, cable, Direct-to-Home, IPTV and OTT is enabling real-world ATSC 3.0 field research for Pearl TV and the Phoenix Model Market; a test bed for next generation TV services.

Tags: ATEME | IPTV | OTT | Research
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