Today AWS announced the general availability of AWS Elemental Link UHD, a High Efficiency Video Coding (HEVC) encoding device that makes it simple and cost efficient to connect a live ultra-high definition (UHD) video source, like a camera or other video production equipment, to AWS Elemental Media Live for video processing in the AWS Cloud. With Link UHD, users can seamlessly create high dynamic range (HDR) outputs, including HDR 10 and HLG, in MediaLive channels to ensure a high-quality picture for a range of streaming applications - from enterprise events and live sports to music, fitness classes, education, training, healthcare and beyond.

Through a strategic integration with Amazon Web Services (AWS), EEG Video is pushing new boundaries in closed captioning, helping customers harness the flexibility and efficiency of the cloud with innovative solutions that support closed captioning, accessibility and metadata processing in broadcast, post production, streaming, live event production, government, and education. Using AWS Cloud Digital Interface (CDI) network technology, EEG has expanded its Alta IP caption and subtitle encoder capabilities to include support for real-time captioning for uncompressed live video over IP.

Whether binge-watching a new series, catching a baseball game live or tuning into an online event, modern audiences favor personalized viewing experiences. In tune with this trend, UK-based media delivery startup Streamly envisioned a portable multichannel encoding and processing solution built on AWS Media Services that’s transforming how audiences watch live events online, from concerts to corporate webinars and beyond. With it, event organizers can easily synchronize and aggregate multiple HD camera feeds from a venue for cloud video processing and make them accessible to audiences for live and on-demand viewing with dynamic graphics overlays and geographically tailored ad insertion. Audiences can then select from a host of camera angles to drive their own viewing experience.

Signiant announced that media veteran Dan Marshall has been appointed to the newly created role of Chief Revenue Officer. Reporting directly to CEO Margaret Craig, Marshall is now responsible for driving all of the company's global sales activities. He assumed the role on May 3, 2021. Marshall brings many years of experience building and driving high-performance, customer-centric sales organizations in the media technology sector. He joins Signiant from Amazon Web Services (AWS), where he led several large teams involved in implementing media workflows in the cloud.    

Arvato Systems announced to support the AWS for Media & Entertainment initiative from Amazon Web Services (AWS) with its Vidispine portfolio. That way, the Vidispine team wants to empower decision makers in the industry to rapidly adapt to changing business demands with a simplified supply chain. AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors. AWS adds the newly announced Amazon Nimble Studio, a service that enables customers to set up creative studios in hours instead of weeks, to a portfolio of more purpose-built media and entertainment industry services than any other cloud, including AWS Elemental MediaPackage, AWS Elemental MediaConnect, AWS Elemental MediaLive, AWS

EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions announced support for the AWS for Media & Entertainment initiative from Amazon Web Services (AWS) to transform content production, editing and archive workflows.

Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, today announced that its umbrellaCDN™ CDN selection solution is now available on AWS Marketplace. AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that makes it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).

Broadpeak® a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced today that it is deploying its advanced CDN technology on AWS Wavelength for streamlined video delivery over the 5G network. By leveraging Multi-Access Edge Computing (MEC) and AWS Wavelength, which brings AWS services to the edge of the 5G network, thereby minimizing the latency to connect to an application from a mobile device, Broadpeak's local cache servers can directly serve the video traffic requested by local 5G devices instead of having the content streamed from a more distant location. Using this approach to streaming, video service and content providers can dynamically manage and precisely adjust their CDN capacity based on localized spikes in consumer demand.

SDVI, the leading supplier of cloud-native media supply chain solutions, today announced that its Rally Media Supply Chain Platform integrates and manages Amazon Web Services (AWS) Media Intelligence (MI) solutions. AWS MI solutions allow organizations to analyze their media content, discover new insights and opportunities, and increase the lifetime value of the content. These solutions make it easy to add machine learning (ML) to media content workflows and enable customers to deploy smarter and more efficient supply chains. As part of the AWS MI solutions launch today, SDVI is highlighting the use of AWS ML services to optimize media supply chains with enhanced content search and discovery, captioning and localization, compliance and brand safety, and content monetization, all managed and tracked by the Rally platform.

EditShare, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, announces support for the Amazon Web Services (AWS) Media Intelligence (AWS MI) solutions, providing customers with the ability to maximize the value of their content through enhanced metadata and scalable production capabilities.

PGA TOUR uses AWS machine learning and analytics to bring fans closer to the course and transform how they experience the world’s greatest golf tournaments 

AWS, First Tee, and the TOUR will partner to empower children and teenagers to build inner-strength, confidence, and resilience through the game of golf

Leading B2B IT solutions provider Jigsaw24 has hired Rachel Daly as Vendor Alliances Manager as part of its ambitious growth plans. 

TAG Video Systems, a leader in integrated software-based IP Probing, Monitoring and Multiviewer solutions, has announced that it has achieved Amazon Web Services (AWS) Select Technology Partner status. Companies who reach AWS Select Technology Partner status have met strict technical and business criteria. The announcement was made by Kevin Joyce, TAG’s Zer0 Friction Officer, who emphasized that the relationship will help customers cut a clear and simplified path toward an IP-based workflow in the cloud. When coupled with TAG's Zer0 Friction flexible, on demand OPEX operating model it removes barriers to deploy broadcast applications in the cloud.

InSync Technology today announced API integration between its FrameFormer standards conversion software engine and AWS Elemental MediaConvert, a file-based media transcoding service with broadcast-grade features from Amazon Web Services (AWS), to provide on-demand motion compensated frame rate conversion.

Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that its industry-leading Compass® enterprise SaaS backup platform has made DCIG's list of the TOP 5 Enterprise AWS Cloud Backup Solutions. With an ever-increasing number of organizations running their operations in the AWS Cloud, DCIG recognized Compass for its ability to protect Amazon RDS database instances, its support for backup across multiple public and private clouds, and its analytics engine.