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AdScribe Helps Deliver Next-Generation HbbTV Interactive Advertising in Switzerland Posted: 24/10/2017
AdScribe Helps Deliver Next-Generation HbbTV Interactive Advertising in Switzerland
AdScribe, a subsidiary of Zenterio, today announced that it is bringing next-generation advertising to television viewers on compatible HbbTV devices. Partnering with AdScribe, Admeira, the largest marketing company in Switzerland, has launched a beta test with interactive advertising campaigns running on the public TV channels delivered by a major Swiss TV operator, giving viewers the ability to interact directly with commercials, browse additional content, watch videos, enter competitions, and more. The campaigns were built using AdScribe Engage.
Tags: AdScribe | HbbTV Interactive Advertising | Switzerland | Zenterio
Submitted by 202 Communications
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RiksTV Chooses AdScribe Audience for Multiscreen Service Posted: 10/10/2017
RiksTV Chooses AdScribe Audience for Multiscreen Service
AdScribe, a subsidiary of Zenterio, today announced that Norwegian pay-TV operator RiksTV has deployed its audience measurement and analytics tool AdScribe Audience to accurately measure live TV; time-shift TV; catch-up TV; and VOD content viewed on connected set-top boxes; Android apps; and iOS devices, including iPhone®, iPad®, and Apple TVs. Running in the cloud, Audience collects data about what is being watched, processes it, and presents the information to RiksTV, according to standard industry metrics such as share, reach, and rating, via an intuitive browser-based UI. By providing RiksTV with access to detailed, first-party data and analytics, Audience enables the operator to proactively tackle pressing business issues, increase ARPU, and maximize cost savings.
Tags: RiksTV | AdScribe Audience | Multiscreen Service | Audience Measurement | Analytics Tool | pay-tv | zenterio
Submitted by 202 Communications
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