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iWedia introduces new range of technology solutions Posted: 14/12/2021
iWedia introduces new range of technology solutions

iWedia, one of the leading providers of software components and solutions for TV devices for major service operators and consumer electronics manufacturers, has announced the development and addition of new products to its technology solution offering. The new solutions include the launch of the Ad insertion platform, a new multiscreen UI/UX solution, as well as the introduction of Widevine CAS and ATSC 3.0 broadcast stack.



Tags: iWedia | Ad Insertion | ATSC 3.0 | IBC 2021
Submitted by Bubble Agency
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ATEME Enables Linear Parity Ad Insertion for Service Providers Posted: 10/11/2021
ATEME Enables Linear Parity Ad Insertion for Service Providers

ATEME, the leader in video delivery solutions for broadcast, cable TV, DTH, IPTV and OTT, today announced that its NEA solution now enables linear parity ad insertion. This means that multichannel video programming distributors (MVPDs) can now regionalize live streams for their OTT distribution, inserting regionally targeted ads on linear streams to match what is already happening in their cable and IPTV networks. With the infrastructure for linear parity in place, they are also ready for an easy upgrade toward fully personalized advertisements.

Tags: ATEME | Linear Parity | Ad Insertion | NEA | Broadcast
Submitted by Whiteoaks
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Bitcentral FUELs audience reach and new monetization opportunities for Cowles Broadcasting on NewsON Posted: 19/04/2021
Bitcentral FUELs audience reach and new monetization opportunities for Cowles Broadcasting on NewsON

Bitcentral Inc., an industry-leading provider of efficient media workflows, announces support for ad trigger insertion in its FUEL online video platform. The solution is being used by Cowles Broadcasting to enable Dynamic Ad Insertion (DAI) for its launch on the popular NewsON service.

Tags: dynamic ad insertion | DAI | free ad-supported tv | FAST
Submitted by Staff
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Yospace and ITV announce extension for ad insertion in ITV Hub Posted: 06/01/2021
Yospace and ITV announce extension for ad insertion in ITV Hub

ITV, the UK’s leading commercial broadcaster, has extended its relationship with Yospace, the server-side ad insertion (SSAI) pioneer, for targeted advertising on live channels in ITV Hub. The companies have together played a fundamental role in developing SSAI technology, having first collaborated in 2011 and providing its first public demonstration for live streams at IBC 2012. The extension runs until 2022 and will mark over a decade of collaboration and innovation in SSAI.

Tags: Yospace | ITV | ITV Hub | SSAI | Advertising | Ad insertion
Submitted by Staff
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Switch Media Partners with SpringServe to Enable Effective OTT Monetization Posted: 25/03/2020
Switch Media Partners with SpringServe to Enable Effective OTT Monetization

Switch Media, a world leader in online video technology, has partnered with SpringServe, a leading US-based independent ad platform provider whose technology is purpose-built for video and OTT. Switch Media’s server-side ad insertion (SSAI) technology has been fully integrated with SpringServe’s ad platform to provide value-added services to OTT providers.

OTT companies that require dynamic ad insertion (DAI) also need an ad server. DAI enriches the current ad inventory – creating more addressable non-cookie-based advertising opportunities. SpringServe’s advertising platform integrated with Switch Media’s SSAI capability helps content owners to monetize their inventory effectively. Using the combined solution means that no additional time is required to test and validate integration. Users have the flexibility to add new data and features to drive targeting and additional platforms can easily be added using a centralized solution.

 

Tags: MediaHQ Lite | Switch Media | online video | encoding | VOD | SSAI | ad insertion | OTT | SpringServe | Dynamic Ad Insertion | DAI
Submitted by Jump PR Ltd
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Digital Nirvanas New MonitorIQ 6.1 Enhances Ad Insertion, Monitoring, and Troubleshooting Posted: 05/12/2019
Digital Nirvanas New MonitorIQ 6.1 Enhances Ad Insertion, Monitoring, and Troubleshooting

Digital Nirvana, a provider of leading-edge media-monitoring and metadata generation services, today announced new enhancements within MonitorIQ 6.1, the company's next-generation broadcast monitoring and compliance logging platform. A new Digital Program Monitoring application in MonitorIQ 6.1 gives users unprecedented visibility into SCTE 35/104 messages for more effective resolution of digital program insertion (DPI) issues and better control over advertising insertions in a variety of streaming environments.

"MonitorIQ 6.1 incorporates powerful new features and capabilities that take compliance monitoring and advertising optimization to a new level," said Russell Wise, senior vice president of sales and marketing for Digital Nirvana. "The platform's new Digital Program Monitoring application simplifies the monitoring of content and SCTE 104/35-based metadata to ensure DPI messages were inserted correctly. We monitor the presence of markers that allow the ad to be inserted, which provides our users better control in existing and new streaming environments. Thanks to these and other enhancements in MonitorIQ 6.1, broadcasters are better prepared than ever to identify, resolve, and document critical issues and, in turn, meet their regulatory, compliance, licensing, and advertising requirements."

Tags: Digital Nirvana | MonitorIQ 6.1 | Ad Insertion | metadata generation | Digital Program Monitoring | SCTE 35/104 | digital program insertion
Submitted by Wall Street Communications
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Partner Communications Selects Broadpeaks Server-Side Ad Insertion Solution Posted: 13/11/2019
Partner Communications Selects Broadpeaks Server-Side Ad Insertion Solution

Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, today announced that Partner Communications Company (NASDAQ and TASE: PTNR), a leading provider of telecommunications services in Israel, will deploy its server-side ad insertion (SSAI) solution. Integrating Broadpeak's SSAI solution with other Broadpeak technologies already deployed, including origin server, CDN, and cloud PVR, will enable Partner Communications to deliver personalized ads within VOD content, helping it to better monetize its cutting-edge OTT television service.

"We chose Broadpeak's server-side ad insertion solution because it is flexible and simple to integrate with other ecosystem equipment, eliminating the need to perform complex ad insertion at the video level," said Ronen Gutmanovitz, head of TV technologies at Partner Communications.

The operator will use Google Ad Manager, iFeelSmart for the client application, and Broadpeak's solutions for manifest manipulation. Broadpeak's ad insertion solution allows Partner Communications to personalize ads. Broadpeak's SSAI solution avoids rebuffering during ads and defeats ad blockers, ensuring a superior television experience for end users. In addition, iFeelSmart has integrated Broadpeak SmartLib, which enables avoiding ad skipping and provides client-side analytics information. Broadpeak's BkA100 video delivery analytics system then displays this information, combining it with server feedback, in order to provide decision makers with a comprehensive view of the entire system.

Tags: Partner Communications | Broadpeak | Server-Side Ad Insertion | SSAI | OTT Ads | content delivery network | CDN
Submitted by 202 Communications
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Starfish provides compliance recording to The National Library of Sweden Posted: 16/10/2019
Starfish provides compliance recording to The National Library of Sweden

Starfish Technologies, a pioneer in transport stream processing and advertising insertion, has supplied a multi-channel compliance recording system to Kungliga biblioteket, The National Library of Sweden in Stockholm, Sweden, in cooperation with Starfish’s Swedish partner Lanlink Digital Broadcast.

The system utilises Starfish’s ‘Verify’ compliance recording technology which can record multiple channels of live TV broadcast and features a fully managed system with auto failover. Built using generic IT hardware from HP, it includes the Starfish web-based monitoring application to view and manage the operation of the N+N configuration. Input signals are presented as encoded transport streams from both the satellite and terrestrial feeds for each channel automatically switching between the two feeds when detecting a missing input.

Starfish Marketing Director Peter Blatchford said, “We have been building systems in Sweden for many years with companies such as TV4 and Red Bee Media and are delighted to have been chosen to now supply The National Library of Sweden. The Starfish Verify Compliance Recording System is highly configurable and utilises our expertise with transport stream processing and web based system monitoring’.

starfish.tv
 

Tags: Starfish Technologies | transport stream processing | ad insertion | multi-channel compliance | Lanlink Digital Broadcast | Verify | auto failover | IP | N+Nconfiguration | transport streams | encoders
Submitted by Manor Marketing
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Switch Media Unveils Cost-Effective Fast-to-Market OTT Platform MediaHQ Lite Posted: 16/10/2019
Switch Media Unveils Cost-Effective Fast-to-Market OTT Platform MediaHQ Lite

Switch Media, a world leader in online video technology, is announcing the launch of MediaHQ Lite. This is an end-to-end OTT platform that provides a comprehensive feature set at a cost-effective price point allowing an OTT service to be delivered swiftly. MediaHQ Lite keeps complexity to a minimum while satisfying core OTT requirements, reducing overheads and providing the opportunity to test new ideas with minimal budget.

Premium OTT services have become complex and fragmented. Many broadcasters and content owners struggle with bespoke integrations, finger pointing between vendors, the high costs of app development and progressively increased overhead costs. MediaHQ Lite is aimed at new OTT offerings where time-to-market is critical, and budgets are realistic. The platform provides the ability to extend reach, free up operational resources and adapt to the changing OTT landscape and consumer expectations.

Using MediaHQ Lite, an OTT service can be launched quickly and easily without any kind of customisation. Users simply rebrand according to their own brand guidelines. Features include secure VOD and live streaming with DRM, a global CDN service, analytics reports, comprehensive metadata, high definition ABR encoding and use of the Switch Media applications, or their own apps if they have them. What really sets MediaHQ Lite apart is a full featured server-side ad insertion integration with AdEase providing uncompromised addressable ad experiences.

Tags: MediaHQ Lite | Switch Media | online video | encoding | VOD | SSAI | ad insertion | OTT
Submitted by Jump PR Ltd
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Globecast expands SSDAI capabilities by partnering with Ad Insertion Platform in Europe Posted: 09/09/2019
Globecast expands SSDAI capabilities by partnering with Ad Insertion Platform in Europe
Globecast, the global solutions provider for media, has announced that it’s continuing to expand its TV Everywhere OTT video platform via the integration of additional server-side dynamic ad insertion (SSDAI) capabilities, partnering with Switzerland-based Ad Insertion Platform (AIP) in Europe.
Tags: SSDAI | ad insertion | dynamic ad insertion | OTT | TV Everywhere | IBC 2019 | IBC 2019
Submitted by Jump PR
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Globecast IBC 2019 Preview Posted: 24/07/2019
Globecast IBC 2019 Preview
New at IBC this year is Globecast Managed Cloud Network (Globecast MCN). This is a response to pressures across the sports broadcasting market to be able to deliver specific/different feeds, cost-effectively, that affiliates can select, rather than having to deliver all feeds to all affiliates.
Tags: Dynamic ad insertion | SSDAI | OTT | cloud | contribution | sport | IBC 2019 | IBC 2019
Submitted by Jump PR
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Switch Media Launches Sophisticated Encoding Tool Watcha for its Powerful MediaHQ Product Suite Posted: 23/07/2019
Switch Media Launches Sophisticated Encoding Tool Watcha for its Powerful MediaHQ Product Suite

Switch Media, a world leader in online video technology has launched Watcha, a key new feature for its product suite, MediaHQ, which was unveiled at NAB this year. The Watcha tool provides broadcasters and content owners with a solution that automatically highlights and reports issues during the encoding process. It was designed to answer the changing needs of broadcasters as they continue to adapt to on-demand services.

Tags: Watcha | MediaHQ | Switch Media | online video | encoding | VOD | SSAI | ad insertion
Submitted by Jump PR Ltd
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MX1 and Nowtilus Team Up to Empower Personalized and Ad-Funded TV Posted: 10/04/2019
MX1 and Nowtilus Team Up to Empower Personalized and Ad-Funded TV
MX1, a global solution provider of media services, announced today a partnership with Nowtilus, a leading provider of ad delivery for targeted dynamic in-stream ad insertion. By working together, the companies are combining Nowtilus' innovative server-side ad insertion (SSAI) solution with MX1's global media services for broadcasters, TV networks, and OTT service providers. This will create an end-to-end solution bringing personalized TV and targeted advertising services to the big screens and mobile devices in broadcast-grade quality. The targeted and dynamic ad insertion solution will enable service providers to increase ad revenues with their live TV and VOD content. The companies will demonstrate the solution at the 2019 NAB Show, April 8-11, in Las Vegas at the SES Booth SU1410.
Tags: MX1 | Nowtilus | TV | OTT Content Distribution | Online Video Platform | Server-Side Ad Insertion Technology | NAB 2019 | NAB 2019
Submitted by 202 Communications
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Globecast partners with SnifferCat to advance OTT monetization with automated dynamic ad insertion Posted: 25/03/2019
Globecast partners with SnifferCat to advance OTT monetization with automated dynamic ad insertion
Globecast, the global solutions provider for media, has announced a partnership with SnifferCat Inc. to expand its OTT footprint by offering dynamic ad insertion (DAI), allowing customers to maximize OTT revenues. In doing so, Globecast is broadening its media management footprint by being able to offer customers comprehensive, automated DAI services.
Tags: dynamic ad insertion | ad insertion | OTT | monetization | live | VOD | NAB 2019 | NAB 2019
Submitted by Jump PR
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Edgeware has won a significant Ad Insertion order Posted: 05/12/2018
Edgeware has won a significant Ad Insertion order
Edgeware announces today that it has won a significant order from one of its main European customers, underscoring that Edgeware’s Ad Insertion offering provides its customers with a pathway to new revenue streams.
Tags: Content Delivery Network | CDN | Edgeware | Ad insertion
Submitted by Red
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