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Matrix Solutions and Imagine Communications to Demonstrate End-to-End Ad Sales Workflow at IBC2018 Posted: 30/08/2018
Matrix Solutions and Imagine Communications to Demonstrate  End-to-End Ad Sales Workflow at IBC2018

Matrix Solutions and Imagine Communications will demonstrate a tightly integrated, end-to-end ad sales workflow at IBC2018 (14-18 September 2018, Amsterdam) on Imagine Communications’ stand at the Amtrium, #4.A01. By uniting their market-leading front and back-office advertising solutions, the two companies will showcase a seamless workflow that enables media organizations to optimize ad sales.

Tags: Imagine Communications | Matrix Solutions | end-to-end | ad sales workflow | IBC | IBC2018 | ad sales platform | CRM functionality | sales management tools | in-depth analytics | Ad Tech | inventory optimization | Mark Gorman | Graham Heap | MKM Marcomms | IBC 2018 | IBC 2018
Submitted by MKM Marketing Communications
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Imagine Communications Showcases Business Transformation Strategies at IBC2018 Posted: 26/07/2018
Imagine Communications Showcases Business Transformation Strategies at IBC2018

Imagine Communications invites attendees at IBC2018 (14-18 September 2018, Amsterdam) to visit their stand at the Amtrium, #4.A01. Industry experts will be on hand to demonstrate practical innovation and migration strategies that enable media companies to personalize the path and pace of their transition to next-generation architectures and business models.

Tags: Imagine Communications | MKM Marketing Communications | 100GbE network link | Ad Tech | all-IP environment | Amsterdam | automation | business transformatio | IBC | IBC2018 | inventory management | live production | xG Scorecard | Tom Cotney | Nexio | next-gen architecture | playout | IBC 2018 | IBC 2018
Submitted by MKM Marketing Communications
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Imagine Communications Ad Tech Wins NewBays Best of Show Award Posted: 19/06/2018
Imagine Communications Ad Tech Wins NewBays Best of Show Award

V Technology has presented Imagine Communications Ad Tech with a NewBay Best of Show Award for xG Scorecard™, a powerful analytics and business intelligence tool designed specifically for the media industry. Introduced at the 2018 NAB Show in Las Vegas, xG Scorecard enables media companies to maximise revenue by making smarter advertising sales and programming decisions.

Tags: Imagine Communications | NAB2018 | NewBay | Best of Show | Ad Tech | MKM Marcomms | MKM Marketing Communications | xG Scorecard | multi-source capabilities | real-time insights | Sarah Foss | next-generation | advertising management | inventory management | TV Tech
Submitted by MKM Marketing Communications
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