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Imagine Communications Migrates Virgin Media Television Irelands Landmark Ad Sales to the Cloud Posted: 08/09/2022
Imagine Communications Migrates Virgin Media Television Irelands  Landmark Ad Sales to the Cloud

Virgin Media Television Ireland, a long-standing user of ad sales and management products from Imagine Communications, has transitioned its Landmark™ Sales operations to a fully managed service running in the cloud. The move has allowed Virgin Media Television to remove the costs related to hardware refresh cycles and improve revenue protection capabilities, while enabling the company to refocus its resources on its core business without worrying about the underlying infrastructure.

Tags: Imagine Communications | Virgin Media Television Ireland | Virgin Media Television | Landmark | ad sales | cloud | managed services | operating efficiency | security | business continuity | revenue protection | Eoghan McGonagle | MKM Marketing Communications | IBC 2022
Submitted by MKM Marketing Communications
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Imagine Aviator Streamlines Premium-Quality Linear Services with Essentials Channel Offering Posted: 24/08/2022
Imagine Aviator Streamlines Premium-Quality Linear Services  with Essentials Channel Offering

Imagine Communications continues to deliver new functionality in its award-winning Imagine Aviator™ platform with the launch of the Essentials channel origination option for its Make TV cloud playout solution. Designed for channels that do not require high levels of interactivity or support for live workflows, the Essentials option makes operating and monitoring simpler linear channels straightforward and more cost-effective. Essentials will make its debut at IBC2022 (9-12 September, RAI Amsterdam, stand 2.B49).

Tags: Imagine Communications | simplest solution | cloud platform | Aviator | Essentials | Make TV | playout | live workflows | linear channels | cost-effective | IBC2022 | workflows | scheduling | rights management | VOD | ad sales | Rob Malcolm | MKM Marcomms | IBC 2022
Submitted by MKM Marketing Communications
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Imagine Aviator Maximizes Revenue Potential and Viewing Quality Across Linear and VOD Services Posted: 20/04/2022
Imagine Aviator Maximizes Revenue Potential and Viewing Quality Across Linear and VOD Services

As media companies are challenged to meet growing demand for content on any screen and deliver profitability, Imagine Communications today announces the introduction of Imagine Aviator™, the first truly cloud-native platform that enables broadcasters, MVPDs and digital-first providers to plan, make and monetize premium-quality linear and OTT content from a single, unified platform. The ground-breaking platform designed to enable media companies to extract the maximum revenue potential from their assets will make its debut at the 2022 NAB Show (24–27 April, Las Vegas Convention Center, booth C2122).

Tags: Imagine Communications | Imagine Aviator | Aviator | cloud-native platform | ground-breaking | maximize revenue | NAB 2022 | ad delivery | Rob Malcolm | audience-first | SaaS | MKM Marcomms | MKM Marketing Communications | rights management | live events | VOD | ad sales
Submitted by MKM Marketing Communications
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Discovery Taps Imagine to Take Ad Management to the Cloud Posted: 30/09/2020
Discovery Taps Imagine to Take Ad Management to the Cloud

Imagine Communications, which helps broadcasters, content owners, MVPDs and vMVPDs make and monetize TV, today announced that Discovery Sweden and Finland have transitioned to the latest cloud-based release of Landmark™ Sales operated by Imagine’s Managed Service. Discovery will benefit from reduced infrastructure costs, increased performance and improved management of linear airtime sales across a diverse advertising ecosystem. Imagine’s turnkey, cloud-based advertising management solution enables Discovery’s ad operations team to focus on core business priorities and maximize sales without the burden of managing underlying technical complexity.

Tags: Imagine Communications | Discovery | Landmark Sales | managed service | infrastructure | Ross Goodall | AutoBook engine | Mark Senecal | xG GamePlan | ad sales | multiple platforms | maximise revenue | MKM Marcomms | MKM Marketing Communications
Submitted by MKM Marketing Communications
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Matrix Solutions and Imagine Communications to Demonstrate End-to-End Ad Sales Workflow at IBC2018 Posted: 30/08/2018
Matrix Solutions and Imagine Communications to Demonstrate  End-to-End Ad Sales Workflow at IBC2018

Matrix Solutions and Imagine Communications will demonstrate a tightly integrated, end-to-end ad sales workflow at IBC2018 (14-18 September 2018, Amsterdam) on Imagine Communications’ stand at the Amtrium, #4.A01. By uniting their market-leading front and back-office advertising solutions, the two companies will showcase a seamless workflow that enables media organizations to optimize ad sales.

Tags: Imagine Communications | Matrix Solutions | end-to-end | ad sales workflow | IBC | IBC2018 | ad sales platform | CRM functionality | sales management tools | in-depth analytics | Ad Tech | inventory optimization | Mark Gorman | Graham Heap | MKM Marcomms | IBC 2018 | IBC 2018
Submitted by MKM Marketing Communications
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Bob Valinski Joins Orad as Sales Manager for Eastern US and Canada Posted: 21/08/2013
Bob Valinski Joins Orad as Sales Manager for Eastern US and Canada

 Orad, a global developer, marketer and distributor of graphic solutions for the broadcast market, announced today the addition of a business development professional, Bob Valinski, to manage Orad sales initiatives for the Eastern US and Canada. As part of Orads expanded presence in North America, Bob will be managing the sales and field marketing activities along the East Coast and Canada.

Tags: Bob Valinski | Orad | Orad Hi-Tec Systems | Orad North America | Orad sales | IBC 2013 | IBC 2013
Submitted by Zazil Media Group
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