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Decentrix Transforms and Elevates Media Sales Processes With Mediabase SSP Posted: 05/04/2017
Decentrix today introduced Mediabase SSP(TM), the media industry's first and only platform to maximize revenue opportunities by transforming manual sales processes into modern real-time workflows. The newest addition to the Decentrix BIAnalytix(TM) portfolio of media business intelligence solutions, Mediabase SSP consolidates inventory, standardizes rates, packages audiences, and exposes offers securely and selectively, allowing sellers to respond at the speed of the buyer -- in real time.
Tags: Decentrix | BIAnalytix | Mediawase SSP | rates | inventory | audience | secure | speed | media sales processes | advertising | medium
Submitted by Wall Street Communications
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Imagine Communications to Empower Media Companies to Commence Next-Gen Journeys at NAB Show 2017 Posted: 14/03/2017

Imagine Communications, empowering the media and entertainment industry through transformative innovation, will showcase at NAB Show 2017 its latest product and solution innovations aimed at helping broadcasters and other media companies advance to or accelerate the adoption phase of the modernisation of their production, playout and distribution facilities. Imagine Communications has selected the media and entertainment industrys largest tradeshow and exhibition, beginning April 24th in Las Vegas, as the venue for unveiling how its market-proven innovations are being utilised by media companies around the world to provide a step-by-step evolution of their current infrastructures and operations to the modernised facilities of the future. The company is also making its South Hall (SL1516) debut, expanding its presence at the seminal event and unveiling a new booth design.

Tags: Imagine Communications | Charlie Vogt | NAB 2017 | ImagineLIVE | Live Production | Playout | Multiscreen Delivery | Advertising Management | NAB 2017 | NAB 2017
Submitted by MKM Marketing and Communications
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LiveU Deployed by ITN Productions and HLA for Ground-breaking 18-Location Live Global Advert for Virgin Holidays Posted: 03/01/2017

AMV BBDOHLA with it responsible for everything in front of the camera lens, while ITN Productions for everything behind.

Having considered satellite and fibre connectivity to bring the live images back to ITNs London facility, the company instead turned to LiveUs portable cellular transmission technology for flexibility, reliability and cost reasons. Already a customer, ITN was aware of the scale of the World Record breaking work that LiveU did with Sky News for the 2015 UK General Election. LiveU enabled Sky News to show 138 live video streams of the election results working with LiveU UK partner Having completed a dress rehearsal the day before from locations including close to the Golden Gate Bridge in San Francisco to visiting temples in Bangkok via Disneys Magic Kingdom in Florida, the ad was cut live by the gallery director and vision mixer at ITNs London facility.

Tags: live production | advertising | cellular bonding | live advert
Submitted by Jump PR
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Genius Digital to launch Advanced Advertising Solutions suite Posted: 23/11/2016

Genius Digital, the experts in audience analytics, today announced that it is to launch its Advanced Advertising Solutions product suite at The Future of TV Advertising Forum, (London, 30 November & 1st December, 2016).

Tags: paytv | OTT | data | analytics | advertising | TV
Submitted by Platform
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AKA Design furnishes new ENVY Advertising facility Posted: 27/09/2016
AKA Design has designed, built and installed all technical furniture in ENVY's latest building in Mortimer Street, London, which opened in early September. The building - approximately 12,000 sq. ft. in size - has been redesigned around a central networked hub and will predominantly be used by ENVY Advertising. AKA created the technical furniture for all the rooms, including a Baselight grading suite, Baselight Assist, five Flame Premium suites and all offline suites, each with ENVY's new logo engraved into the desks. The Mortimer Street building also has a Dolby Atmos premix studio and three Pro Tools sound studios with Avid S6 mixing desks, with a large producers' desk and new reception desk too.
Tags: AKA Design | technical furniture | ENVY | ENVY Advertising | online | offline | grading | producers | desks | facility | post | production | furniture | audio | Dolby | Avid S6 | Atmos | technology
Submitted by Brill Media Limited
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Imagine Communications Debuts Innovative Targeted Advertising Solution Posted: 19/09/2016

Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced an extension to its unified distribution initiative focused on regional ad distribution. The Regional Advertising Distribution System (RADS) is designed to provide broadcast stations, MVPDs and cloud providers with the ability to increase ad-generated revenue through regional and localized targeting of commercials by combining Over-the-Top (OTT), cacheable content delivery technology with dynamic advertising insertion and QAM-compatible transport stream output  A first-of-its-kind offering, RADS opens up new monetization opportunities by enabling advertisers to cost effectively reach highly targeted and more relevant audience segments than previously possible. 

Tags: Imagine Communications | Targeted Advertising | Solution | RADS | IBC 2016 | IBC 2016
Submitted by MKM Marketing and Communications
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TV2U LAUNCHES STATE-OF-THE-ART OTT IPTV REAL-TIME ANALYTICS AND CONTENT AGGREGATION SERVICES AT IBC 2016 Posted: 25/08/2016

tv2u, a pioneer of innovative technologies and business concepts that empower customers to increase profitability through cost-effective cloud-based interactive OTT/IPTV services, is unveiling its new real-time analytics service and content aggregation engine at IBC 2016, on stand 9.LP12. The company is also showcasing its ground-breaking Intelligent Video Accessible Network (IVAN) OTT platform, a full service white label OTT/IPTV delivery service that unifies the delivery of content straight to the playout device.

Tags: OTT | VOD | IBC2016 | OPEX | cloud | television | video | internet | analytics | advertising | content | IBC 2016 | IBC 2016
Submitted by Jump PR Ltd
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StreamGuys and ENCO Strike Partnership Posted: 18/08/2016

StreamGuys and ENCO have entered into a partnership focused on tightening automation and streaming workflows, while at once enriching the business opportunities and technical capacities from production to delivery. With interoperability and monetization as key focal points, the two innovators will empower broadcasters with a single solution that integrates more flexible advertising options, powerful video resources and virtualized platforms in the cloud that minimize hardware and operating costs.

Tags: StreamGuys | ENCO | audio streaming | video streaming | advertising | automation | content delivery | streaming media
Submitted by Dimension PR
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New research highlights the power of personalised ad insertion Posted: 28/07/2016

Research commissioned by Dynamic Ad Insertion specialist Yospace has revealed that 78% of live online TV viewers are more likely to take notice if ads are targeted and relevant to them personally and that those ads will prompt positive action from audiences.

Tags: Adverts | TV | personalised | Yospace | age range | live TV | advertising | audiences
Submitted by Whiteoaks
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Imagine Communications Brings Media Industry Transformations into Focus at IBC2016 Posted: 27/07/2016

Imagine Communications, empowering the media and entertainment industry through transformative innovation, will shine a spotlight at IBC2016 on the current state of the media and entertainment industrys evolution to a new technology foundation and how the company is delivering advanced solutions today that will help broadcasters, service providers and other media companies accelerate the modernization of their production, playout and distribution facilities. IBC2016, the media and entertainment industrys largest European tradeshow and exhibition, which begins September 9 in Amsterdam, will also be the venue for Imagine Communications, a founding member of the Alliance for IP Media Solutions (AIMS), to unveil its latest innovations, demonstrate the widespread interoperability of its solutions and present a series of knowledge-sharing seminars featuring thought leaders from across the media and entertainment and IT industries.

Tags: Imagine Communications | Live Production | Playout | Multiscreen Delivery | Advertising Management | Transition to Virtualized Environments | ImagineLIVE! | IBC 2016 | IBC 2016
Submitted by MKM Marketing and Communications
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tv2u IBC 2016 PREVIEW Posted: 13/07/2016

tv2u is a pioneer of innovative technologies and business concepts, empowering customers to increase profitability by generating global revenue through cost-effective cloud-based interactive OTT/IPTV managed OPEX services, or as a physically deployed solution at the operators facility.

Tags: OTT | VOD | IBC2016 | OPEX | cloud | television | video | internet | analytics | advertising | content | IBC 2016 | IBC 2016
Submitted by Jump PR Ltd
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Yospace to power DAI in Canal 13 Copa America Centenario coverage Posted: 03/06/2016

Leading Chilean broadcaster Canal 13 is to use Yospace's Dynamic Ad Insertion platform in its live simulcast coverage of Copa America Centenario, a special centenary edition of the South American soccer tournament.

Tags: broadcast | dynamic ad insertion | yospace | advertising
Submitted by
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RT Software partners with Alston Elliot to deliver first virtualised advertising solution in Africa Posted: 29/04/2016

RT Software, a worldwide provider of real-time graphics solutions, has partnered with Alston Elliot South Africa and Mo-Sys to deliver a virtual advertising solution to SuperSport International, South Africas premium pay-television sports broadcaster.

Tags: virtualization | graphics | sport | virtual advertising
Submitted by RT Software
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Imagine Communications expands capabilities of Multiscreen Ad Insertion solution Posted: 07/04/2016

Imagine Communications, empowering the media and entertainment industry through transformative innovation, today expanded its market-leading xG AIM¢ Ad Insertion for Multiscreen solution with the addition of Placement Opportunity Information Service (POIS), Ad Decision Router (ADR) and Ad Decision Service (ADS) functionality.  The addition of these software-based modules expands the dynamic ad insertion capabilities of Imagine Communications comprehensive advertising management systems, which span the entire revenue-enablement workflow from proposal through fulfillment and delivers to service providers a  single, integrated solution designed to improve the precision of ad targeting and maximize the value of their ad inventories.

Tags: Imagine Communications | Multiscreen | Advertising | NAB | VOD | Cloud | NAB 2016 | NAB 2016
Submitted by MKMMarcomms
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Renewed Vision Launching Powerful, Dynamic Video Scoreboard Software at 2016 NAB Show Posted: 30/03/2016

 Renewed Vision will introduce the ProPresenter Scoreboard software-based score presentation system in booth N7112 at the upcoming 2016 NAB Show, taking place April 18-21 in Las Vegas. Building on the powerful video, graphics and text playout engine of the companys award-winning ProPresenter live presentation and production platform, ProPresenter Scoreboard combines Renewed Visions hallmarks of ease of use, affordability and visually rich outputs with robust features and tailored user interfaces purpose-built for driving video-based scoreboards, targeted advertising and sports broadcasting. 

Tags: renewed vision | ProPresenter | media presentation | presentation software | sports | sports broadcasting | advertising | LED | scoreboard | graphics | video playout | NAB 2016 | NAB 2016
Submitted by Dimension PR
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