News
Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience Posted: 16/09/2020
Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience

Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience. These include several new capabilities that provide deeper fan engagement for live sports and services that address every streaming need. Additionally, the company has launched Smartplay Prebid’s first integration with the Verizon Media Ad Platforms’ OTT Smart Auction.

Tags: OTT | Streaming | TV | live sport | low latency | broadcasting | Syndication | programmatic | advertising | content
Submitted by Staff
More from this author
Starfish granted international patents for TS Splicer Posted: 19/08/2020
Starfish granted international patents for TS Splicer

Starfish Technologies, a pioneer in transport stream processing and advertising insertion, has been granted European and US patents that cover a range of techniques employed within its TS splicer product. The TS Splicer is a software-based solution for clean switching of encoded transport streams and is used for media switching and content replacement for advertising insertion and slating.

Tags: Starfish Technologies | transport stream processing | advertising insertion | TS Splicer | clean switching | encoding | streaming | media switching | slating | Transport Stream processing | multi-platform delivery | decoding | transcoding | compliance | audio descirpti
Submitted by Manor Marketing
More from this author
Viaccess-Orca and Smart AdServer to Share Targeted TV Advertising Strategies Through Webinar Posted: 23/06/2020
Viaccess-Orca and Smart AdServer to Share Targeted TV Advertising Strategies Through Webinar

Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and Smart AdServer, the fully transparent and vertically integrated ad tech platform specialized in premium video monetization, announced a webinar on "The 5 steps to best-in-class targeted TV advertising." The webinar will present attendees with impactful strategies on leveraging the recent, unprecedented viewing peaks in video consumption to boost monetization opportunities and increase revenues.

Tags: Viaccess-Orca | Smart AdServer | Webinar | OTT | Videonet | Advertising
Submitted by 202 Communications
More from this author
Verizon Media launches platform enhancements to maximize streaming reach and revenues Posted: 21/04/2020
Verizon Media launches platform enhancements to maximize streaming reach and revenues

Verizon Media has launched a range of capabilities to enable broadcasters, content owners and service providers to grow audiences and monetize content in new ways. These include advanced advertising tools that improve transparency in the bidding process and track ad performance. Additional features that maximize audience reach and enhance live event streaming have also been announced.

Advanced Advertising

Verizon Media Smartplay Prebid is a server-side integration that exposes inventory and conducts auctions faster with more demand partners using the prebid open-source framework. This low-risk solution is easy to implement and opens up content owner supply to more demand partners, allows for fair market competition, and provides visibility into content value with price transparency.

“Until now there has been a generally accepted order of operations in filling ad supply that has not always maximized the value of a publisher’s inventory,” said Ariff Sidi, General Manager at Verizon Media Platform. “Prebid addresses that by calling out to demand partners in an open and transparent fashion, maximizing value and providing transparency in the bidding process.”

Verizon Media is also enhancing advertising data and analytics to provide customers a deeper understanding of ad performance. Ad Data helps technical teams highlight any errors, timeouts, and tracking issues after they occur. Ad Analytics allows content publishers to identify and respond to trends in ad performance and segment data by areas such as environment, device, and demand partner.

Tags: Verizon | Verizon Media | Streaming | OTT | Advertising | Prebid | SSAI | NAB 2020 | NAB 2020
Submitted by Staff
More from this author
MediaKind delivers enhanced Advertising portfolio to unlock monetization potential of advertising and alternate content Posted: 21/04/2020
MediaKind delivers enhanced Advertising portfolio to unlock monetization potential of advertising and alternate content

 

MediaKind, a global media technology leader, today

announced that its award-winning Advertising and Content Distribution Rights

portfolio, PRISMA, has been reconfigured with a new flexible, modular feature

set. It has been reshaped to unlock the full revenue potential of advertising

and alternate content across broadcast and IP networks. The PRISMA Core and

PRISMA Edge products provide highly specialized content distribution rights definition

& enforcement and targeted advertising capabilities, including DAI,

localized content, content blackouts and security against piracy.

 

 

 

Tags: MediaKind | Advertising | PRISMA | monetisation
Submitted by Staff
More from this author
ADTH Reports Successful 25th Anniversary Year Posted: 12/12/2019
ADTH Reports Successful 25th Anniversary Year

ADTH reports a successful 2019, its 25th anniversary year, including the opening during May of a new research and development facility in Taiwan's capital city, Taipei. 2019 also saw a major expansion of the ADTH Tolka range of broadcast, OTT and IPTV content protection products.

"Television technology is advancing faster than ever as the industry gears for the transition from HD to HD-HDR, 4K-UHD and upward to 8K," says ADTH CEO Michael Day. "Viewers have the option of larger display screens than ever. At the same time we are seeing an increased public desire to watch programmes via mobile phones and tablets. These diverging influences have the potential to coalesce into extremely high resolution wearable displays if computer users and TV audiences are significantly attracted by that mode of viewing. We see our role as offering the greatest possible choice in what, when and where TV viewers choose to watch and delivering the technology to make that possible."

The April 2019 NAB Show was ADTH's busiest ever exhibition in terms of product introductions, including the DV3358, a competitively priced new satellite IRD providing full support for conditional access. DVB-S/S2 input compatible, it outputs TS over IP, ASI and 3G-SD

 

 

 

 

Tags: Atlanta DTH | Inc. | ADTH | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniatur
Submitted by Stylus Media Communications
More from this author
ADTH Announces Support for SRT Open Source Project Posted: 10/12/2019
ADTH Announces Support for SRT Open Source Project

 

 

Atlanta DTH, Inc. (ADTH) announces that it has joined the SRT Alliance, a broadcast media industry collaboration created to develop an open-source protocol allowing low-latency video streaming over the internet. ADTH will provide full support for the SRT (Secure Reliable Transport) protocol.

Developed and pioneered by Haivision, the SRT protocol optimizes streaming performance across unpredictable networks with secure streams and easy firewall traversal. It accounts for packet loss, jitter, and fluctuating bandwidth, maintaining the integrity and quality of a video stream.

"With its 25 years of experience in the broadcast and telecommunication sectors, ADTH is a very welcome addition to our membership," comments Haivision CCO & EVP Strategic Alliances Peter Maag. "With increasing support from across the entire industry, SRT is rapidly becoming the globally preferred standard for low-latency video streaming."

"Efficient and effective standards are essential to the advancement of any industry, not least in the OTT streaming sector where signal delivery needs to overcome many technical variables," adds ADTH founder and Managing Director Michael Day. "The SRT Alliance's aims and objectives are in full accord with our own strategy of promoting the highest possible video quality-of-experience securely, efficiently and at the lowest possible latency. We are SRT-ready."

 

 

 

 

Tags: Atlanta DTH | Inc. | ADTH | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniatur
Submitted by Stylus Media Communications
More from this author
Supponor and FC Barcelona strike deal to provide Virtual Advertising during LaLiga home games Posted: 21/10/2019
Supponor and FC Barcelona  strike deal to provide Virtual Advertising during LaLiga home games
Supponor, the global leader in virtual advertising technology within live tier 1 sports, is delighted to announce the signing of a long-term agreement with FC Barcelona to supply their virtual advertising technology at all LaLiga home games, starting in the 2019/2020 season.
 
Supponor’s virtual advertising technology increases the availability, relevance and value of pitch-side LED boards by creating new, regionalized inventory in the live international broadcast feeds. Advertising seen on these boards will be different to that seen by fans watching in Camp Nou or viewing the domestic broadcast coverage. The technology therefore allows global sponsors to tailor their brand messages for different LaLiga audiences around the world, or for new sponsors to target their most relevant LaLiga audience watching live broadcasts from FC Barcelona games.
 
Tags: Supponor | FC Barcelona | Virtual Advertising | LaLiga
Submitted by Bubble Agency
More from this author
ADTH Conista Go Conditional Access System and DGI 1012 Mobile Digital TV Receivers Power New APAC Subscription TV Service Posted: 09/10/2019
ADTH Conista Go Conditional Access System and DGI 1012 Mobile Digital TV Receivers Power New APAC Subscription TV Service
ADTH is pleased to announce that its Conista Go conditional access technology has been chosen to power a new service from one of APAC's leading media and entertainment organizations. Also forming a core element of the new service is the ADTH DGI 1012 miniature mobile DTV receiver, a dongle that attaches to the USB port of Android phones.
Tags: Atlanta DTH | Inc. | ADTH | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniatur
Submitted by Stylus Media Communications
More from this author
Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation Posted: 15/07/2019
Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation

Veritone, Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that Cox Media Group (CMG) has selected the aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets. CMG Radio is the latest major broadcast group to join leading broadcasters and thousands of stations in deploying Veritone's applications to streamline content curation and demonstrate ROI for advertisers.

Tags: Cox Media Group | Veritone | AI-Driven Advertising Analytics | Online Content Curation | CMG | aiWARE | Veritone Essentials
Submitted by Wall Street Communications
More from this author
Broadcast Asia 2019 Reflects Dynamic APAC Market Conditions for ADTH Posted: 25/06/2019
Broadcast Asia 2019 Reflects Dynamic APAC Market Conditions for ADTH

Celebrating its 25th anniversary at Broadcast Asia 2019, Atlanta DTH (ADTH) reports good levels of visitor traffic to its stand on all three days of the show. "The broadcast world may not be going 8K overnight but NHK'S introduction of a Super Hi-Vision satellite TV channel is having a very positive impact on business confidence throughout south east Asia with display manufacturers gearing to deliver affordable 8K displays in time for the 2020 Tokyo Olympics," says ADTH's Senior Vice President, APAC, Karlton Burn.

Tags: Atlanta DTH | Inc. | ADTH | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniatur
Submitted by Stylus Media Communications
More from this author
AdScribe Supports Publitalia 80 to Deliver Next-Generation HbbTV Interactive Advertising in Italy Posted: 20/06/2019
AdScribe Supports Publitalia 80 to Deliver Next-Generation HbbTV Interactive Advertising in Italy

AdScribe, a subsidiary of Zenterio, announced that it has successfully brought next-generation, targeted advertising to Italian television viewers on compatible HbbTV devices. In partnering with AdScribe, Publitalia '80, the advertising sales house of the Italian free-to-air television network Mediaset Group, is now capable of displaying even more impactful and attractive creative output to engage brands' customers. Campaigns are built and managed using Engage Studio, AdScribe's innovative HbbTV authoring tool.

Tags: AdScribe | Publitalia \'80 | Zenterio | Next-Generation HbbTV | Engage Studio | Interactive Advertising
Submitted by 202 Communications
More from this author
Imagine Communications Demonstrates Proven Dynamic Ad Insertion, Playout and Live Production Solutions at BroadcastAsia 2019 Posted: 14/06/2019
Imagine Communications Demonstrates Proven Dynamic Ad Insertion, Playout and Live Production Solutions at BroadcastAsia 2019

Imagine Communications will demonstrate its latest solutions for dynamic advertising, media architectures and the IP transition at BroadcastAsia 2019 (18 – 20 June, Suntec Singapore, stand number 4C2-04). Experts from Imagine’s extensive team in the Asia Pacific region will be joined by subject leaders to provide in-depth support for businesses looking for migration strategies that allow them to advance their technological platforms to next-generation architecture and business models. This approach enables media companies to shape their transition to an IP-connected, software-defined future at their own pace.

Tags: Imagine Communications | BroadcastAsia | dynamic advertising | media architecture | IP transition | subject leaders | own pace | Jason Cheng | Broadcast Master suite | Targeted Delivery solutions | flexibility | scalable | COTS hardware | Brick Ecksten | MKM Marcomms
Submitted by MKM Marketing Communications
More from this author
ADTH to Debut Latest Broadcast Media Access, Security and Targeted Advertising Solutions at Broadcast Asia 2019 Posted: 14/05/2019
ADTH to Debut Latest Broadcast Media Access, Security and Targeted Advertising Solutions at Broadcast Asia 2019
Atlanta DTH (ADTH) celebrates its 25th anniversary at the June 18th through 20th Broadcast Asia 2019 show in Singapore with five new and enhanced product offerings: ADTH Tolka CAS conditional access system; ADTH Tolka Watermark forensic content protection; ADTH Tolka Target Ad delivery; ADTH Tolka DGI 1012 miniature plug-in DTTV receiver; ADTH Tolka Media+Social platform.
Tags: Atlanta DTH | Inc. | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniature DTV
Submitted by Stylus Media Communications
More from this author
Never.no enhance audience engagement for broadcasters across the globe Posted: 08/04/2019
Never.no enhance audience engagement for broadcasters across the globe

Never.no, the award-winning social engagement platform specialist, has today announced a series of customer wins as the company’s explosive start to 2019 reflect the recent expansion, with the addition of new offices and staff in the US, UAE and Australia, alongside offices in the UK and Norway. With the goal of making TV social and advertising dynamic, Never.no’s platform helps broadcasters and advertisers personalise their offer, increase TV viewership and engage audiences and consumers. STORY, the social TV platform used by the world’s top broadcasters and brands – including SKY, QVC, Televisa, Univision and PlayStation, Specsavers and Danone – features an ever-growing customer list within the key regions of EMEA, LATAM and APAC.

Tags: media | monitoring | social media | social engagement | entertainment | industry | broadcast | media monitoring | analytics | digital media | digital media services | advertising | interactive TV | NAB 2019 | NAB 2019
Submitted by Red Lorry Yellow Lorry
More from this author
Pages:   [1] 2 3 4 5