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Zenterio IBC2018 Exhibitor Preview Posted: 24/07/2018
Zenterio IBC2018 Exhibitor Preview
Today’s television viewers want to be engaged with the content they are viewing. They want access to live TV and VOD content, as well as apps and premium movie rentals all in one place. To succeed, pay-TV operators must provide compelling content as part of a unified service offering in the home. The challenge is to match the content with the subscribers’ ever-evolving tastes to reduce churn and increase ARPU.
Tags: Zenterio | television analytics | advertising solutions | entertainment experience platforms | OTT | DVB | IPTV | IBC2018 | IBC 2018 | IBC 2018
Submitted by Dundee Hills Group
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Imagine Communications Introduces Powerful Business Intelligence Solution at NAB Show Posted: 19/06/2018
Imagine Communications Introduces Powerful Business Intelligence Solution at NAB Show

Imagine Communications introduced xG™ Scorecard, a powerful analytics and business intelligence tool designed specifically for the media industry, at the 2018 NAB Show in Las Vegas. xG Scorecard provides media professionals with a comprehensive, holistic and highly visualized view of performance and audience data, empowering them to make smarter advertising sales and programming decisions.

Tags: Imagine Communications | NAB2018 | xG Scorecard | MKM Marcomms | MKM Marketing Communications | business intelligence tool | Sarah Foss | advertising management | xG platform | next-generation
Submitted by MKM Marketing Communications
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Imagine Communications Ad Tech Wins NewBays Best of Show Award Posted: 19/06/2018
Imagine Communications Ad Tech Wins NewBays Best of Show Award

V Technology has presented Imagine Communications Ad Tech with a NewBay Best of Show Award for xG Scorecard™, a powerful analytics and business intelligence tool designed specifically for the media industry. Introduced at the 2018 NAB Show in Las Vegas, xG Scorecard enables media companies to maximise revenue by making smarter advertising sales and programming decisions.

Tags: Imagine Communications | NAB2018 | NewBay | Best of Show | Ad Tech | MKM Marcomms | MKM Marketing Communications | xG Scorecard | multi-source capabilities | real-time insights | Sarah Foss | next-generation | advertising management | inventory management | TV Tech
Submitted by MKM Marketing Communications
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Edgeware enables server-side dynamic ad insertion for Android devices Posted: 26/03/2018
Edgeware enables server-side dynamic ad insertion for Android devices
Edgeware, the pioneer of TV CDN technology, today announces Ad Enabler – a brand new product in its suite of origin tools. The product makes Edgeware’s ad insertion solution one of the first to support live OTT ad insertion on the MPEG-DASH standard – the native format for Android devices. Ad Enabler uses frame-accurate segmentation to allow an exact and seamless transition between content and ad frames, which can be used in server-side ad insertion (SSAI) for live OTT, live-to-VoD and time-shift TV services.
Tags: CDN | Edgeware | Content Delivery Network | Ad insertion | Advertising | NAB 2018 | NAB 2018
Submitted by Red
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Advanced advertising is imperative for broadcasters looking to compete with major internet players, according to report Posted: 30/11/2017
Advanced advertising is imperative for broadcasters looking to compete with major internet players, according to report

Leading international research and strategy consultancy MTM releases a report today that explores US industry perspectives on the future of live and linear broadcasting in an OTT world.

Tags: Yospace | MTM | advertising | research | report
Submitted by Whiteoaks
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AdScribe Helps Deliver Next-Generation HbbTV Interactive Advertising in Switzerland Posted: 24/10/2017
AdScribe Helps Deliver Next-Generation HbbTV Interactive Advertising in Switzerland
AdScribe, a subsidiary of Zenterio, today announced that it is bringing next-generation advertising to television viewers on compatible HbbTV devices. Partnering with AdScribe, Admeira, the largest marketing company in Switzerland, has launched a beta test with interactive advertising campaigns running on the public TV channels delivered by a major Swiss TV operator, giving viewers the ability to interact directly with commercials, browse additional content, watch videos, enter competitions, and more. The campaigns were built using AdScribe Engage.
Tags: AdScribe | HbbTV Interactive Advertising | Switzerland | Zenterio
Submitted by 202 Communications
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BT Sport extends its relationship with Yospace for dynamic ad insertion Posted: 06/07/2017
BT Sport extends its relationship with Yospace for dynamic ad insertion

BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace.

Tags: BT Sport; Dynamic Ad Insertion; Yospace; Advertising; Ads
Submitted by
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Imagine Communications showcases proven next-generation solutions at BroadcastAsia2017 Posted: 08/06/2017
Imagine Communications showcases proven next-generation solutions at BroadcastAsia2017

Imagine Communications, empowering the media and entertainment industry through transformative innovation, will be demonstrating a broad range of software-defined solutions at BroadcastAsia2017 (23 25 May, Suntec Singapore, booth 4L2-01). Highlights will include IP-connected systems for live production; comprehensive content management, playout and advertising management solutions; and multiscreen delivery. As this functionality is increasingly implemented in software on standard IT platforms, the emphasis is on virtualisation and the cloud to provide highly cost-effective, highly productive platforms.

Tags: Imagine Communications | BroadcastAsia2017 | IP | Multiscreen Delivery | Playout | Advertising Management | Content Management | BroadcastAsia
Submitted by MKM Marketing and Communications
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Decentrix Transforms and Elevates Media Sales Processes With Mediabase SSP Posted: 05/04/2017
Decentrix Transforms and Elevates Media Sales Processes With Mediabase SSP
Decentrix today introduced Mediabase SSP(TM), the media industry's first and only platform to maximize revenue opportunities by transforming manual sales processes into modern real-time workflows. The newest addition to the Decentrix BIAnalytix(TM) portfolio of media business intelligence solutions, Mediabase SSP consolidates inventory, standardizes rates, packages audiences, and exposes offers securely and selectively, allowing sellers to respond at the speed of the buyer -- in real time.
Tags: Decentrix | BIAnalytix | Mediawase SSP | rates | inventory | audience | secure | speed | media sales processes | advertising | medium
Submitted by Wall Street Communications
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Imagine Communications to Empower Media Companies to Commence Next-Gen Journeys at NAB Show 2017 Posted: 14/03/2017
Imagine Communications to Empower Media Companies to Commence Next-Gen Journeys at NAB Show 2017

Imagine Communications, empowering the media and entertainment industry through transformative innovation, will showcase at NAB Show 2017 its latest product and solution innovations aimed at helping broadcasters and other media companies advance to or accelerate the adoption phase of the modernisation of their production, playout and distribution facilities. Imagine Communications has selected the media and entertainment industrys largest tradeshow and exhibition, beginning April 24th in Las Vegas, as the venue for unveiling how its market-proven innovations are being utilised by media companies around the world to provide a step-by-step evolution of their current infrastructures and operations to the modernised facilities of the future. The company is also making its South Hall (SL1516) debut, expanding its presence at the seminal event and unveiling a new booth design.

Tags: Imagine Communications | Charlie Vogt | NAB 2017 | ImagineLIVE | Live Production | Playout | Multiscreen Delivery | Advertising Management | NAB 2017 | NAB 2017
Submitted by MKM Marketing and Communications
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LiveU Deployed by ITN Productions and HLA for Ground-breaking 18-Location Live Global Advert for Virgin Holidays Posted: 03/01/2017
LiveU Deployed by ITN Productions and HLA for Ground-breaking 18-Location Live Global Advert for Virgin Holidays

AMV BBDOHLA with it responsible for everything in front of the camera lens, while ITN Productions for everything behind.

Having considered satellite and fibre connectivity to bring the live images back to ITNs London facility, the company instead turned to LiveUs portable cellular transmission technology for flexibility, reliability and cost reasons. Already a customer, ITN was aware of the scale of the World Record breaking work that LiveU did with Sky News for the 2015 UK General Election. LiveU enabled Sky News to show 138 live video streams of the election results working with LiveU UK partner Having completed a dress rehearsal the day before from locations including close to the Golden Gate Bridge in San Francisco to visiting temples in Bangkok via Disneys Magic Kingdom in Florida, the ad was cut live by the gallery director and vision mixer at ITNs London facility.

Tags: live production | advertising | cellular bonding | live advert
Submitted by Jump PR
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Genius Digital to launch Advanced Advertising Solutions suite Posted: 23/11/2016
Genius Digital to launch Advanced Advertising Solutions suite

Genius Digital, the experts in audience analytics, today announced that it is to launch its Advanced Advertising Solutions product suite at The Future of TV Advertising Forum, (London, 30 November & 1st December, 2016).

Tags: paytv | OTT | data | analytics | advertising | TV
Submitted by Platform
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AKA Design furnishes new ENVY Advertising facility Posted: 27/09/2016
AKA Design furnishes new ENVY Advertising facility
AKA Design has designed, built and installed all technical furniture in ENVY's latest building in Mortimer Street, London, which opened in early September. The building - approximately 12,000 sq. ft. in size - has been redesigned around a central networked hub and will predominantly be used by ENVY Advertising. AKA created the technical furniture for all the rooms, including a Baselight grading suite, Baselight Assist, five Flame Premium suites and all offline suites, each with ENVY's new logo engraved into the desks. The Mortimer Street building also has a Dolby Atmos premix studio and three Pro Tools sound studios with Avid S6 mixing desks, with a large producers' desk and new reception desk too.
Tags: AKA Design | technical furniture | ENVY | ENVY Advertising | online | offline | grading | producers | desks | facility | post | production | furniture | audio | Dolby | Avid S6 | Atmos | technology
Submitted by Brill Media Limited
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Imagine Communications Debuts Innovative Targeted Advertising Solution Posted: 19/09/2016
Imagine Communications Debuts Innovative Targeted Advertising Solution

Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced an extension to its unified distribution initiative focused on regional ad distribution. The Regional Advertising Distribution System (RADS) is designed to provide broadcast stations, MVPDs and cloud providers with the ability to increase ad-generated revenue through regional and localized targeting of commercials by combining Over-the-Top (OTT), cacheable content delivery technology with dynamic advertising insertion and QAM-compatible transport stream output  A first-of-its-kind offering, RADS opens up new monetization opportunities by enabling advertisers to cost effectively reach highly targeted and more relevant audience segments than previously possible. 

Tags: Imagine Communications | Targeted Advertising | Solution | RADS | IBC 2016 | IBC 2016
Submitted by MKM Marketing and Communications
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TV2U LAUNCHES STATE-OF-THE-ART OTT IPTV REAL-TIME ANALYTICS AND CONTENT AGGREGATION SERVICES AT IBC 2016 Posted: 25/08/2016
TV2U LAUNCHES STATE-OF-THE-ART OTT IPTV REAL-TIME ANALYTICS AND CONTENT AGGREGATION SERVICES AT IBC 2016

tv2u, a pioneer of innovative technologies and business concepts that empower customers to increase profitability through cost-effective cloud-based interactive OTT/IPTV services, is unveiling its new real-time analytics service and content aggregation engine at IBC 2016, on stand 9.LP12. The company is also showcasing its ground-breaking Intelligent Video Accessible Network (IVAN) OTT platform, a full service white label OTT/IPTV delivery service that unifies the delivery of content straight to the playout device.

Tags: OTT | VOD | IBC2016 | OPEX | cloud | television | video | internet | analytics | advertising | content | IBC 2016 | IBC 2016
Submitted by Jump PR Ltd
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