NETIA today announced that All India Radio (AIR), the national radio broadcaster of India and a division of Prasar Bharati group, has taken its new Radio-Assist(TM) digital audio software suite live on more than 1,300 workstations to support its national broadcast facility and 48 local stations. Through this installation, coordinated by Delhi-based systems integrator Progressive Infotech, NETIA software has effectively been deployed in every major city across India, enabling AIR to tailor and deliver informative, educational, and entertaining programming to listeners throughout the country.
"The work performed by Progressive Infotech and NETIA ensured that the Radio-Assist deployment met the demanding requirements of geographically distributed operations, as well as the challenges of providing content that engages AIR listeners across a large and diverse audience," said Gulshan Kharbanda, chief technology officer at Progressive Infotech. "We believe this project represented a significant improvement in AIR's production and broadcast capabilities, and we are confident that they can build on these capabilities to enrich the on-air product for their many listeners."
AIR, the sister service to national television broadcaster Doordarshan, is one of the world's largest radio networks with respect to the number of broadcast languages it offers and the socio-economic and cultural diversity of its audience. The broadcaster's home service comprises 277 stations located across the country, reaching nearly 92 percent of the country's area and 99 percent of the total population. At AIR headquarters in New Delhi, the NETIA Radio-Assist deployment streamlines the broadcaster production and customization of services to address the language and culture of each listening area.
Radio-Assist covers each part of the production and broadcast workflow, allowing users across AIR stations to record, edit, or prepare a playlist. In addition to browse and publishing tools for full multimedia functionality, the software features tools for acquisition, archiving, audio editing, commercial and music production, newsroom systems, scheduling, broadcasting, and administration. Thanks to its Unicode compatibility, the NETIA software makes it easier for AIR to broadcast its programming in over 20 different languages and numerous dialects.
NETIA worked closely with Progressive Infotech throughout the project, providing training and support, as well as on-the-ground assistance at critical sites in Delhi, Mumbai, and Kolkata.
"The size of this Radio-Assist implementation is truly remarkable, and it demonstrates the extent to which NETIA software can scale in supporting highly efficient radio production and broadcasting, despite the challenges of multilingual broadcasting across a massive geographic area," said Benjamin Schvent, head of Asia-Pacific operations at NETIA. "The system running live now at AIR is an excellent model of the modern large-scale radio broadcasting operation."
More information about NETIA and its product portfolio is available at www.netia.com.