mediaClass reports a sustained acceleration in demand for subscription based services offering video content directly to connected viewers. Bypassing traditional broadcast and satellite platforms, OTT services are typically streamed over the top – meaning over any internet connection rather than a proprietary network.
"Given the rapid changes in product offerings and market trends, the choice of OTT and streaming technology is absolutely key," says mediaClass EVP Manelli Hosseini. "The established OTT middleware products on the market are incremental improvements and add-ons to older IPTV-based systems. This leaves them with a heavy footprint requiring massive servers which are inefficient and inflexible."
"Using our detailed knowledge and long experience of TV services to develop a modern, agile architecture and approach, we invested heavily to develop a full product range from scratch. The key parameters for our customer-centric view were to speed up deployment and enable a low-cost legacy IPTV path for service providers and telcos who want to move to a world-class offer which is disruptively affordable. We have developed our own software modules for functions including a content management system, digital rights management and AI recommendation engines as well as CDN and mobile clients."