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New Report: Broadcast Quality Is Now Determined by Viewers Not Broadcasters Posted: 09/10/2015
New Report: and quot;Broadcast Quality Is Now Determined by Viewers Not Broadcasters

At the upcoming SMPTE conference in LA, Josef Marc, Co-founder & CMO of Archimedia Technology, will present a paper that challenges current perception of what the words broadcast quality actually mean.

According to Marc, Broadcast quality is now being determined by the viewer, not broadcasters. Broadcast quality, which has traditionally been a standard that television engineers have strived to achieve, is being superseded by the choices of consumers in their devices.

Tags: Josef Marc | Archimedia Technology | SMPTE | Broadcast Quality | Television Industry | NTSC
Submitted by Josh Gordon Group
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HDMI 2.0 Now Standard in All Archimedia 4K UHD Appliances Posted: 27/03/2015
HDMI 2.0 Now Standard in All Archimedia 4K UHD Appliances
Archimedia, a company whose technology brings precise media intelligence to the professional's desktop, TV, UHDTV, and SDI infrastructure, today announced that HDMI 2.0 outputs are now a standard feature of Atlas 4K/UHD and Atlas Extreme and will be included in all future 4K/UHD and Extreme appliances. Now all media professionals from all facets of the media and entertainment business -- from broadcasting to filmmaking, quality control to archiving -- can reap the benefits of the long-awaited, new HDMI 2.0 interface through Archimedia's reference appliances.
Tags: Archimedia | HDMI 2.0 | 4K/UHD | NAB 2015 | NAB 2015
Submitted by Wall Street Communications
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Archimedia Technology at the 2015 NAB Show Posted: 07/03/2015
Archimedia Technology at the 2015 NAB Show

At this year's NAB Show, Archimedia will showcase products that usher collaboration and critical viewing into the realm of 4K/UHDTV at high frame rates and high dynamic range (HDR). New at NAB is the Iris Media Intelligence(TM) family of products for interactive quality control, review, and validation of any media, timed text, or metadata file in a file-based workflow. Iris products work with Archimedia's new Iris Cloud Service to enable instant worldwide collaboration for workgroups of any size and composition -- always under the content owner's secure control.

Tags: Archimedia Technology | 2015 NAB Show | NAB 2015 | NAB 2015
Submitted by Dundee Hills Group
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Archimedia to Demonstrate Breakthrough 4K 60p Player Technology at 2015 HPA Tech Retreat Posted: 05/02/2015
Archimedia to Demonstrate Breakthrough 4K 60p Player Technology at 2015 HPA Tech Retreat
Archimedia Technology, a company whose applications bring precise multiformat viewing to the professional's desktop, TV, UHDTV, and SDI infrastructure, today announced it will host a demo room at the 2015 HPA Tech Retreat, Feb. 9-15 in Palm Springs, California. Archimedia will demonstrate its Atlas professional media player, which now plays 4K 60p and high dynamic range (HDR) content on any display to the best of that display's native ability.
Tags: Archimedia | 2015 HPA Tech Retreat 4K 60p
Submitted by Wall Street Communications
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Archimedia Announces Atlas Player Support for 4K 60p and HDR Content on Any Display Posted: 29/01/2015
Archimedia Announces Atlas Player Support for 4K 60p and HDR Content on Any Display
Archimedia Technology, a company whose applications bring precise multiformat viewing to the professional's desktop, TV, UHDTV, and SDI infrastructure, today announced the release of Atlas 3.1.1, the newest version of its full-featured precision media player. Atlas now makes it possible to watch 4K 60p content encoded in practically any format from all kinds of sources and manufacturers on all kinds of displays. That capability is a breakthrough for anyone in the media and entertainment industry -- from technorati to producers to executives to archivists to lawyers -- who until now had no way to view 4K 60p and high dynamic range (HDR) content outside of the edit suite where it was created without first transcoding it to a smaller format to suit hardware limitations.
Tags: Archimedia | Atlas Player | 4K 60p | HDR
Submitted by Wall Street Communications
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QC Giant My Eye Media Implements Archimedia Atlas 4K UHD Professional Media Player to View IMF 4K Packages Posted: 22/01/2015
QC Giant My Eye Media Implements Archimedia Atlas 4K UHD Professional Media Player to View IMF 4K Packages
Archimedia Technology, a company whose equipment and applications bring precise multiformat viewing to the professional's desktop, TV, UHDTV, and infrastructure, announced that Hollywood quality control (QC) powerhouse My Eye Media has installed the Archimedia Atlas 4K/UHD professional media player for QC of theatrical releases and TV material created by the major studios. My Eye Media clients include Paramount Pictures, Netflix, 20th Century Fox, CBS, Disney, NBCUniversal, and Anchor Bay Entertainment. 
Tags: Archimedia | My Eye Media | Archimedia Atlas
Submitted by Wall Street Communications
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Archimedia Releases Next-Generation of Its Master Player and Changes Product Name to Archimedia Atlas Posted: 06/11/2014
Archimedia Releases Next-Generation of Its Master Player and Changes Product Name to Archimedia Atlas
Archimedia Technology, a company whose technology and applications bring precise multiformat viewing to the professional's desktop, TV, UHDTV, and infrastructure, today announced that the Archimedia Master Player is now called Archimedia Atlas. The name change reflects the solution's rapid evolution from a reference player and tool kit for master files to a full-featured player that supports all kinds of video, audio, and caption/subtitle formats -- not just masters -- with professional scaling tools to handle everything from the smallest Web video to UHD, 4K, and beyond. Atlas represents the newest version of the player, with new features that were not found in the last release.
Tags: Archimedia Technology | Archimedia Atlas
Submitted by Wall Street Communications
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Archimedia CMO Josef Marc to Discuss 4K and UHD Viewing at SMPTE 2014 Conference Posted: 14/10/2014
Archimedia CMO Josef Marc to Discuss 4K and UHD Viewing at SMPTE 2014 Conference
Archimedia Technology, a company whose technology and applications bring precise multiformat viewing to the professional's desktop, TV, UHDTV, and infrastructure, today announced that Chief Marketing Officer Josef Marc will present a paper at the SMPTE 2014 Annual Technical Conference & Exhibition this month in Los Angeles. The presentation, titled "Viewing 4K and UHD in an HD World," is scheduled for Wednesday, Oct. 22, at 5:15 p.m. in Salon 2 at the Loews Hollywood Hotel.
Tags: Archimedia | Josef Marc | SMPTE
Submitted by Wall Street Communications
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Archimedia Technology IBC2014 Product Preview, Partnering With Front Porch Digital, Stand 7.D14 Posted: 07/08/2014
Archimedia Technology IBC2014 Product Preview, Partnering With Front Porch Digital, Stand 7.D14
Archimedia Technology at IBC2014
 
Conceived less than 18 months ago out of the need to deliver and read files originating from 4K cameras, Archimedia Technology has rapidly become the new standard for testing and playing master-grade media files. Archimedia offers a range of tools that allow video engineers and archivists to access, play, manage, and test files in all mastering formats, including JPEG 2000, ultimately making content deliverable more quickly at higher quality. Visitors to Archimedia's stand at IBC2014 will see firsthand the power of this unparalleled line of tools on HD and UHD screens, including the foundation of its product line, the award-winning Archimedia Master Player. Archimedia will also introduce a new player built for everyday business use and a suite of desktop quality-measurement tools that replace existing desktop applications and traditional SDI hardware.
Tags: Archimedia Technology | IBC2014 | Enterprise Player | Master Player | IBC 2014 | IBC 2014
Submitted by Wall Street Communications
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Archimedia Announces Enterprise Media Player for Any Media Professional, Regardless of Expertise Posted: 25/07/2014
Archimedia Announces Enterprise Media Player for Any Media Professional, Regardless of Expertise

Archimedia Technology, a company whose technology and applications bring precise multiformat viewing to the professional's desktop, TV, UHDTV, and infrastructure, today released the Archimedia Enterprise Player, which comes free with an active support agreement. The new product is designed for all stakeholders -- expert or not -- who must be able to view professional video reliably and precisely in order to do their jobs, especially those who need specialized technical support to deal with professional media. 

Tags: Archimedia | Archimedia Technology | Enterprise Player | IBC 2014 | IBC 2014
Submitted by Wall Street Communications
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Archimedia Master Player Now Supports Closed Captions and Subtitles With Latest Upgrade Posted: 11/06/2014
Archimedia Master Player Now Supports Closed Captions and Subtitles With Latest Upgrade
Archimedia Technology, a new company whose technology and applications bridge the gap between content producers and their archives without loss of quality, today released Archimedia Master Player v2.1, an update to its software that frame-accurately plays all common archiving and master formats in use today. Version 2.1 adds precise support for timed text, commonly known as closed captions or subtitles, regardless of the standard or vendor -- a feature that is especially useful for media companies that work with multiple standards and proprietary caption formats.
Tags: Archimedia | Archimedia Technology | Master Player
Submitted by Wall Street Communications
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Archimedia Announces New Version of Master Player With High-Performance Features and Support for Compressed Audio Posted: 19/03/2014
Archimedia Announces New Version of Master Player With High-Performance Features and Support for Compressed Audio
Archimedia Technology, a new company whose technology and applications bridge the gap between content producers and their archives without loss of quality, today announced the Archimedia Master Player v1.7. The new version boasts high-performance features, the ability to handle compressed audio, and added support for even more formats, making it a truly format-agnostic player.
Tags: Archimedia | Archimedia Technology | Master Player
Submitted by Wall Street Communications
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Archimedia Technology at the 2014 NAB Show Posted: 26/02/2014
Archimedia Technology at the 2014 NAB Show
Conceived at last year's NAB Show out of the need to deliver and read files originating from 4K cameras, Archimedia Technology offers a range of tools that allows video engineers and archivists to access, play, manage, and test files in mastering formats, including JPEG 2000, ultimately making content deliverable more quickly at higher quality. In its inaugural run at the NAB Show, Archimedia invites visitors to its booth to experience the power of this unparalleled line of tools on HD and UHD screens, including the foundation of its product line, the Archimedia Master Player. 
Tags: Archimedia | Master Player | Workstations | NAB 2014 | NAB 2014 | NAB 2014
Submitted by Wall Street Communications
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Archimedia Hires Jeff Cohen for Sales in Eastern U.S. Posted: 11/02/2014
Archimedia Hires Jeff Cohen for Sales in Eastern U.S.
Archimedia Technology, a new company whose technology and applications bridge the gap between content producers and their archives without loss of quality, today announced it has appointed Jeff Cohen as vice president of sales. He will be responsible for U.S. sales east of the Mississippi River.
Tags: Archimedia | Jeff Cohen
Submitted by Wall Street Communications
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Archimedia Announces Upgraded Master Player Software With Support for Jog Shuttle Controller and New IMF Format Posted: 10/12/2013
Archimedia Announces Upgraded Master Player Software With Support for Jog Shuttle Controller and New IMF Format
Archimedia Technology, a new company whose technology and applications bridge the gap between content producers and their archives without loss of quality, today announced the Archimedia Master Player v1.5. An upgrade to the company's software player, v1.5 now supports the remainder of all common master formats in use around the world today -- including the long-awaited, studio-driven SMPTE IMF -- and contains new features that make the player a true 4K-era replacement for videotape machines for master-grade quality control (QC) and archiving functions.
Tags: Archimedia | IMF | QC | Archive
Submitted by Wall Street Communications
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