Archimedia Technology today announced that it has appointed Andrea Smith as vice president of global sales. A new company whose applications and tools fulfill a critical piece of production and archival workflows, Archimedia solutions encapsulate complex file interchange and quality control processes for lossless mastering and archive formats -- giving end users a new level of access to their assets without any loss of quality. In her role, Smith is responsible for overseeing global sales and strategic partnerships for the company.
Prior to Archimedia's founding, the available technologies for viewing archived files and produced content were designed for specific vendor formats, and lacking in tools to objectively test and QC the files. With Archimedia's format-agnostic solution, users can access, play, manage, and test files in mastering, DI, digital cinema, and archive formats including 4K and JPEG 2000, resulting in unprecedented accessibility, efficiencies, and quality.
"In recognizing the need for an affordable option for universal access to media files, Archimedia founders Mark, Chi, and Josef have created something truly extraordinary," Smith said. "It is a great honor to be joining a team with such unparalleled expertise, experience, and ingenuity, and I'm looking forward to helping this groundbreaking company grow."
An experienced and creative digital media executive with expertise in developing new business and strategic partnerships, Smith most recently served as vice president of sales for Media Services, a division of Technicolor's creative services division. She was responsible for strategy, development, and sales to strategic independent and growth accounts, with a focus on end-to-end title optimization of broadcast and motion picture content. Prior to Technicolor, Smith led media and entertainment sales for the Revere Group, an NTT DATA company, where she oversaw the growth of the practice and transformed the unit from a four-person startup to a leading media and entertainment practice with more than 300 employees.
"This position had to be filled by someone with enough stature to call on senior executives in both the media/entertainment and archive markets. I am pleased to have someone of Andrea's caliber join our team. She is a sales executive of the highest order," said Mark Gray, CEO and president, Archimedia.
Smith is based in Los Angeles.