News
RiksTV Chooses AdScribe Audience for Multiscreen Service Posted: 10/10/2017
AdScribe, a subsidiary of Zenterio, today announced that Norwegian pay-TV operator RiksTV has deployed its audience measurement and analytics tool AdScribe Audience to accurately measure live TV; time-shift TV; catch-up TV; and VOD content viewed on connected set-top boxes; Android apps; and iOS devices, including iPhone®, iPad®, and Apple TVs. Running in the cloud, Audience collects data about what is being watched, processes it, and presents the information to RiksTV, according to standard industry metrics such as share, reach, and rating, via an intuitive browser-based UI. By providing RiksTV with access to detailed, first-party data and analytics, Audience enables the operator to proactively tackle pressing business issues, increase ARPU, and maximize cost savings.
Tags: RiksTV | AdScribe Audience | Multiscreen Service | Audience Measurement | Analytics Tool | pay-tv | zenterio
Submitted by 202 Communications
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Viaccess-Orca to Demonstrate New Audience Measurement Service at IBC2017 With Neotion CAM Integration Posted: 11/09/2017
Viaccess-Orca, a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced today that it will showcase its new audience measurement service, VO Audience Measurement Service, integrated with NEOTION CAM, at IBC2017. Viaccess-Orca's Audience Measurement Service is readily available to TV operators using a NEOTION CAM, embedding a standard Access Control Software (ACS). Fully integrated with Viaccess-Orca's TV Business Analytics suite, the new service will allow pay-TV operators to harness the power of viewership data and ultimately increase their ARPU.
Tags: Viaccess-Orca | New Audience Measurement Service | IBC2017 | Neotion CAM | Granular Viewership Data Collection | Pay-TV | Targeted Secure Content | Increase ARPU | IBC 2017 | IBC 2017
Submitted by 202 Communications
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