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Monetising the Australian Open with Dynamic Ad Insertion Posted: 16/03/2017
Monetising the Australian Open with Dynamic Ad Insertion

In January 2017 Seven Network monetised matches from all 16 tennis courts of the Australian Open using Yospaces Dynamic Ad Insertion (DAI) platform.  Now theyre releasing a case study looking at the business case that drove the project and the cutting edge technical innovations required to make it work.

Tags: Yospace | Australian open | Seven network | Dynamic ad insertion | monetsing | broadcast
Submitted by Whiteoaks
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