Avid Showcases its Sports Broadcasting Solutions at Sportel 2011

Date: 06/10/2011

At Sportel Monaco, from 10-13 October 2011, Avid will present its range of industry-leading solutions that enable sports organisations and broadcasters to create, manage, distribute and monetise compelling sports content across multiple devices - and ultimately deliver a more engaging experience to sports fans.

 For sports production and broadcasting, Avid provides end-to-end tailored workflows comprising its award-winning* solutions. These include Avid Interplay Media Asset Manager, a system that efficiently stores, manages and monetises media content; Avid ISIS, a market-leading shared storage system; and Avid Media Composer, the industry-standard professional video editing system. Avid will also highlight Avid InGame, a complete production workflow thats specifically designed for sports organisations to build stronger franchise brands and enhance fan experiences. This affordable workflow package includes best-of-breed storage, asset management and archiving tools, as well as support for third-party applications.

 Were delighted to be returning to Sportel for a third year, said Simon Hayward, Regional Sales Director, Northern and Southern Europe, Avid. The sports market is a growing area of focus for Avid. Our solutions are specifically designed to enable our customers to quickly and easily create, manage and share content for broadcasting sporting events. We have a long heritage of working with broadcasters and sports organisations to deliver sports coverage to millions of viewers, and some of the greatest sporting events in the world are delivered using Avid technology.

www.avid.com



Tags: Avid | Sportel 2011 | Avid InGame | Avid Interplay
Submitted by Joanna Clark (Red Lorry Yellow Lorry)
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