Axonista, the interactive video solutions provider, has launched its Ediflo Pro platform, a cloud-based Software-as-a-Service (SaaS) system which enables broadcasters to deliver new dynamic and innovative video services to their audiences through Object Based Broadcasting. Already deployed by The QYOU, the premium international TV network focused on quality short form content, Ediflo Pro will be available for general release in Q3 2016. Axonista is offering a limited number of trial subscriptions to interested parties up until the general release date.
The shift to the mobile age, characterised by ubiquitous mobile broadband and rocketing smartphone ownership that is predicted to reach 2.5 billion by 2019 (Statista), has reshaped the media landscape. Consumers expect access to content on any type of screen, and to be able to view and interact with it in ways that make sense on the device they're using.With Ediflo, Axonista is enabling its customers to respond to this trend by powering the delivery of more engaging, personalised and monetisable video experiences across mobile, OTT (over-the-top) and VR (virtual reality) platforms.
Ediflo Pro is the first platform of its kind to be engineered from the ground up for Object Based Broadcasting (OBB) workflows. Its easy-to-integrate API-based delivery model means that it enhances rather than replaces existing investment in linear broadcast technology. OBB is a responsive approach to the demands of consumers for richer content, which is suited to the device on which it is viewed.
For decades, TV has used graphics systems to enhance the primary broadcast with captions, tickers, stats tables, charts, photos, additional video footage, you name it. But, up to now, the graphics have always been "baked in" to the picture. This of course is fine on the big screen in the living room, but it's a big disconnect for viewers, especially millennials and those using touchscreen devices, where the expectation is that graphics are tappable and interactive. Ediflo has been designed to address this disconnect, and help broadcasters move away from broken TV experiences on mobile and instead create intuitive experiences which are inherently richer, more personalised and much more engaging said Claire McHugh, CEO, Axonista. We believe that Object Based Broadcasting heralds the next phase in video delivery for those broadcasters that want to stay ahead of the competition. Our solution is a proven technology which allows video companies and new digital natives to develop interactive experiences for viewers without altering the editorial of the show or impacting existing workflows.
The new Axonista platform includes an advanced digital asset and metadata management system, scheduling and live streaming for linear channels as well as modules for interactive video graphics including a full in-app cross-platform software development kit. Ediflo is designed to integrate alongside existing MAM (media asset management), storage and playout systems allowing broadcasters to quickly deliver OBB programming with minimal technology integration.
Scott Ehrlich, CEO of The QYOU, commented: Axonistas expertise in mobile-first broadcasting has been critical in enabling The QYOU to successfully and seamlessly deliver content across a variety of platforms to all types of screens. Ediflo is a sophisticated and powerful platform which allows us to develop interactive, mobile programming in tandem with linear content without having to completely rebuild our workflows.