Axons HDR Technical Guide Puts Enhanced Pictures and The Future of TV In The Spotlight

Date: 04/12/2017

Axons HDR Technical Guide Puts Enhanced Pictures and amp; The Future of TV In The Spotlight
In a new paper released today, The Road to Enhanced Pictures: A technical guide to HDR and WCG, Peter Schut - Axons CTO and VP of R&D - discusses the challenges faced by both broadcasters and manufacturers as they strive for better pixels, improved colour reproduction and a higher dynamic range.
Whilst Ultra HD is still in the very early stages of roll-out for both production and transmission, the new breed of entertainment services, notably Netflix and Amazon Prime, have made UHD a primary specification for programming and are looking at techniques to further enhance the viewing experience. To compete and survive, broadcasters must now provide viewers with absolutely stunning pictures, regardless of the platform they are watching on. However, with broadcast image technology currently in a state of flux, with several formats and systems - both old and new - likely to co-exist for some time to come, the industry is still learning what all this means and what needs to be done.
In this new guide from Axon, developed from its successful webinar series on the subject, Schut provides a comprehensive explanation of the colour and imaging issues involved and how the broadcast sector might address these changes in the coming years. Unlike other emerging technologies, HDR is a real game-changer, Schut claims. It will provide a transformative viewing experience to the mass market and one that requires minimum effort from the viewer. As an industry, we need to provide better pixels and do it right first time. We have one chance and if we get it wrong audiences will switch off.
He asserts that the signs are that broadcasters are already planning to launch HDR services. Although full services are unlikely to begin in the next 12 months we will see the first trials on the production side. It is in live sports broadcast where attention will be focused and initial success achieved with OB providers preparing to drive the next TV revolution forward he concludes. HDR and WCG come into their own in sport, delivering vivid life-like pictures with wider contrast and greater depth banishing shadows that often plague viewers enjoyment of the action.
To download Axons Technical Guide to HDR and UHD, visit the companys website www.axon.tv/knowledge/hdr-wcg


Tags: Axon Digital Design | HDR Technical Guide | Peter Schut | WCG | Ultra HD
Submitted by Sue Sillitoe (White Noise Public Relations Ltd)
View author's directory page

Related Interviews
  • Thomson Video Networks at IBC 2015

    Thomson Video Networks at IBC 2015

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • Harmonics Peter Alexander on BroadcastShow LIVE at IBC 2013

    Harmonics Peter Alexander on BroadcastShow LIVE at IBC 2013

  • Blackmagic Design on BroadcastShow LIVE at IBC 2013

    Blackmagic Design on BroadcastShow LIVE at IBC 2013


Related Articles
  • UHD HDR HFR WCG  Made for each other, or too much too soon

    UHD HDR HFR WCG Made for each other, or too much too soon

  • 5 broadcast trends at IBC 2015

    5 broadcast trends at IBC 2015

  • Back to the future

    Back to the future

  • Post Production gear guide - what new products to watch out for in 2015

    Post Production gear guide - what new products to watch out for in 2015

  • Storage news: Space 4K Duo, the facility goes on location

    Storage news: Space 4K Duo, the facility goes on location


News
IPE Partners with AVC Group Posted: 14/12/2017

IPE today announced a new partnership with Auckland New Zealand-based AVC Group. AVC will represent IPE as a reseller of IPEs Intelligent Display Systems (IDS) and other products throughout New Zealand, Australia, India, the Middle East and the Pacific Islands.

Tags: AVC | IPE Technologies | CABSAT | IDS
Submitted by Manor Marketing
More from this author
IP-Based Sports Production Becomes Reality with NewTek 3Play and 3P1 Posted: 14/12/2017

NewTek introduced today the NewTek 3Play® 3P1, the most cost-effective, easy-to-use and feature-rich replay solution in the world with native IP video processing. 3Play 3P1 offers both NDI® and 3G SDI input, cross conversion, and output. An intuitive dual-channel first replay telestration solution allows talent to draw over live NDI video, or optionally reverse-keyed on the field-of-play on any PC, tablet, or touchscreen with a single network cable.

Tags: NewTek | 3Play 3P1 | IP-Based | Sports Production | SDI Replay
Submitted by Bubble Communications
More from this author
Globecast promotes Sylvain Merle to Chief Operating Officer Posted: 14/12/2017

Globecast, the global solutions provider for media, announces the promotion of Sylvain Merle to Chief Operating Officer, effective immediately. He will replace Philippe Fort, who previously held that role for 16 years before announcing his retirement earlier this year.

Tags: playout | managed playout | satellite | metadata | media management | cloud | VOD
Submitted by Jump PR
More from this author
Swiss Regional Broadcaster La Tele Installs New Aveco ASTRA Studios and Incite MAM Editing Solution Posted: 14/12/2017

Aveco®, the worldwide broadcast automation specialist, through Geneva-based systems integrator IMC Technologies has installed two ASTRA studio automation systems in the cities of Lausanne and Fribourg for La Tele, the regional Switzerland broadcaster.

Tags: Aveco | automation | MAM | NRCS
Submitted by Silverknight Consulting
More from this author
TSL Products Announces New MPA1 Mix SDI Audio Monitor Posted: 13/12/2017
TSL Products, a leading broadcast equipment manufacturer, today announced the release of the new MPA1 Mix SDI audio monitor. Part of the MPA (Monitor Plus Audio) range, the MPA1 Mix SDI provides users with an intuitive yet flexible audio monitoring tool that enables quick and easy creation of audio monitor mixes comprised of embedded SDI audio, AES and analogue audio sources.
Tags: TSL | TSL PRODUCTS
Submitted by D. Pagan Communications
More from this author
US MILITARY LAUNCH NEW MPEG-4 HD SET-TOP BOXES WITH INVIEW MIDDLEWARE Posted: 13/12/2017

Inview Technology, the broadcast/OTT software and service specialist, and DigitalGlue, a systems integrator, equipment provider and software developer for the production and distribution of digital video, have today announced the launch of DigitalGlue's new MPEG-4 HD set-top boxes used by the American Forces Network (AFN).

Tags: DigitalGlue | Inview Technology | MPEG-4 HD Set-Top Box
Submitted by Desert Moon Communications
More from this author
Japans Yomiuri TV Selects TVU One with HEVC for Live Video-Over-IP Remote News Coverage Posted: 13/12/2017

TVU Networks, the global technology and innovation leader in live IP video solutions, is announcing that its Tokyo-based reseller Star Communications has procured multiple TVU One with HEVC mobile IP newsgathering transmitters for its client, Yomiuri Telecasting Corporation. Based in Osaka, Yomiuri Telecasting serves the Kansai region of Japan and was the first station to be affiliated with Nippon Television Network.

Tags: TVU Networks | live video | IP video | video over IP | TVU One | new gathering | news production
Submitted by Pipeline Communications
More from this author
Full Production for Blend Abu Dhabi Posted: 13/12/2017

Award winning event technical production specialist Maestras UEA based operation delivered rigging, staging, sound, lighting and video / AV for Blend Abu Dhabi, a special event to relaunch the YAS Marina Formula One circuit meeting space.

Tags: Maestra | Dubai | Blend | Abu Dhabi | production | lighting | video | sound | LED
Submitted by Louise Stickland
More from this author
Grand Lille TV Migrates to HD and Launches New Channel With Harmonic Posted: 13/12/2017
Harmonic, the worldwide leader in video delivery technology and services, today announced that Grand Lille TV, a French regional TV news channel that is part of the Secom Group, has successfully transitioned to HD and launched an additional channel using the market-leading Spectrum¢ media server platform from Harmonic. With powerful channel-in-box (CiaB) capabilities, Harmonic's solution speeds up video distribution and enables new channels to be launched faster at a lower total cost of ownership than the broadcaster's previous playout system.
Tags: Grand Lille TV | Migrates to HD | Launches New Channel | Harmonic
Submitted by 202 Communications
More from this author
Utah Scientific President Tom Harmon to Retire Posted: 13/12/2017
Utah Scientific today announced that Tom Harmon, president of Utah Scientific, has announced his retirement after 15 highly successful years at the helm of the company. Dave Burland, current chief operating officer and executive vice president of finance, will assume the role of president, and Harmon will remain active with Utah Scientific as chairman of the board. The changeover will be effective Jan. 1, 2018.
Tags: Utah Scientific | Tom Harmon to Retire | Dave Burland
Submitted by Wall Street Communications
More from this author
INSIGHT TV Kicks Off Christmas and New Year with F2 Freestylers Marathon and Tackling Europe Launch Posted: 13/12/2017

INSIGHT TV, one of the worlds largest UHD HDR broadcasters and producer of native UHD content covering action sports, entertainment and lifestyle, has announced that its new F2 Freestylers show will launch in HD and 4K UHD on 2nd January 2018, at 9pm CET. Tackling Europe follows global social media influencers Billy Wingrove and Jeremy Lynch as they take on the ultimate European road trip. The show will be a huge hit for fans of F2, who have around 6.5 million YouTube subscribers and 4.6 million Instagram followers.

Tags: UHD | Ultra High Definition | 4K | SVOD | VOD | OTT | HDR | High Dynamic Range | Content | Media | Sport | Extreme Sports | Adventure | Lifestyle
Submitted by Jump PR Ltd
More from this author
Tedial Expands Role of LATAM Regional Sales Director to Include Middle East Posted: 13/12/2017

Tedial, the leading independent MAM technology solutions specialist, has announced that its Regional Sales Director, LATAM, Jose Luis Monteros role will also now include the Middle East region. Montero, who has been with Tedial since April 2017, has vast experience over 25 years covering territories including Spain, Portugal and Latin America for companies such as Quantel (now SAM) and SGO.

Tags: MAM | Storage | archive | content management | media management | cloud | partial file restore | disaster recovery | workflow | CABSAT2018 | CABSAT 2018 | CABSAT 2018
Submitted by Jump PR Ltd
More from this author
Cinegy Air Cloud Pack now available on Microsoft Azure Posted: 13/12/2017

Cinegy today announced that it is making its Cinegy Air Cloud Pack available on the Microsoft Azure Marketplace.

The Cinegy Air Cloud Pack includes Cinegy Air PRO Bundle with Cinegy Multiviewer. Cinegy Air PRO consists of a control panel and playout engine. The control panel is a state-of-the-art interface for control of one or more playout channels connected via TCP/IP. The Cinegy Air PRO playout engine executes the playlist provided to it and renders video and audio to air.

Tags: Cinegy | Cloud | Microsoft Azure | IP
Submitted by Manor Marketing
More from this author
National TeleConsultants Appoints Michael Hicken CFO Posted: 13/12/2017

National TeleConsultants (NTC), a leading media technology consulting, design and software and systems integration company, announced today that Michael Hicken has been named the companys Chief Financial Officer.

Tags: systems integration | National Teleconsultants | NTC | company hires
Submitted by ignite strategic communications
More from this author
Quantum Unveils Scale-out NAS for Most-Demanding IP-Based Media Workflows Posted: 12/12/2017
 Quantum Corp. today announced a new Xcellis® Scale-out NAS solution that delivers the highest levels of storage performance and scalability in a cost-effective, Ethernet-based appliance. Powered by Quantum's StorNext® shared storage and data management platform, the multiprotocol, multiclient Xcellis Scale-out NAS system unites robust media and metadata management with industry-leading performance three times better than that of competing NAS systems and unmatched scalability to support content creators' most demanding collaborative workflows and ease their transition to an IP-based infrastructure.
Tags: Quantum | Scale-out NAS | IP-Based | Media Workflow | storage performance | scalability
Submitted by Wall Street Communications
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>