BWM Uses Frankie Video Review Technology to Produce Animated Bank Commercials

Date: 30/10/2013
BWM Uses Frankie Video Review Technology to Produce Animated Bank Commercials

The Australian agency BWM recently relied on Frankie interactive video review technology to creatively review a series of dynamic TV commercials for the Bank of Queensland (BOQ). BWM, located in Sydney, was able to go over the animation content with their clients in Brisbane and the animation house in London using Frankie's browser-based software. Advertising agencies like BWM can review works-in-progress, regardless of where their collaborators and clients are located, with this click-and-play video review technology.

When BOQ was looking to connect with Australians, they tapped BWM - Australia's largest independent advertising agency - to come up with a creative solution. Their creative team developed concepts for animation-based spots specifically aimed at movie theater audiences. The goal was to capture the local, independent and friendly nature of the bank. Built around the tagline, "It's possible to love a bank", BWM produced four animated commercials for the campaign.

"Our job is to get Australians talking about the bank," said Rob Belgiovane, Executive Creative Director at BWM. "The key to a great campaign is a great idea. Once we hit on, 'It's possible to love a bank', the executions just came flooding out, which is always a great sign of a really workable long-term ad concept."

Once BOQ had approved the scripts, the first order of business was to find a specialist animation house to bring them to life. Abby Hunt, National Head of Onscreen at BWM, cast a net across Australia and Europe before awarding the job to Birdbox Studio in London.

"We chose Birdbox because they gave us the best treatment and ideas to improve the script," said Hunt. "And they really delivered."

Once the project was green lit, the producers at BWM ran the job and used Frankie to review work in progress simultaneously with both the clients, based in Brisbane, and the animators, based in London. Hunt said they found the tool that was most beneficial for detailed and speedy client feedback. Before each review, she sent a URL to her clients who simply had to click on the link to open and play the latest video instantly while the creative team took them through changes via telephone.

"Frankie helped us bring together very busy people from across the state and globe, to work as if we were all in the same room," said Hunt. "We can circle the tiniest detail on a frame to highlight what we are referring to. This saved us so much time with back-and-forth communication while still diving deep into the creative conversation."

All five participants could discuss aspects of the commercial on a frame-by-frame basis, using drawing tools to draw right on the screen or by writing notes for all five participants to see simultaneously. Everyone was given an opportunity to provide their feedback on the content thanks to Frankie.

"We find when something resonates with the target audience, as these commercials do with Australians, it is quite satisfying," Hunt said. "But, our producers also had to look after technical and budgetary challenges so it was beneficial to have the interactive element during the video reviews. Frankie allows our clients to be an active part of the review process just as if they were there in person. We used to have face-to-face meetings by flying to Brisbane or flying our clients to Sydney. Using Frankie for remote video review saves us a lot of time and money."

Frankie plans start at $249 USD per month, which includes up to five concurrent projects, unlimited users, unlimited reviews, 10 GB of video storage and complete cross-platform compatibility. Monthly subscriptions can be cancelled at any time. Free seven-day trials are available at www.cospective.com/frankie.

Cinema Commercial Credits

Client: Bank of Queensland (Brisbane)

Agency: BWM (Sydney)

Production, Animation: Birdbox Studio (London)

Director: Ant Blades

Producer: Myf Hopkins

Postproduction: BWM Post Production

Sound Post Production: Eardrum

www.cospective.com.



Tags: review and approval | postproduction | Frankie | Cospective | collaboration
Submitted by Eric Philpott (philpott communications)
View author's directory page

Related Shows
  • Cloud Native or Cloud Based - Sustainable post production and why video should not cost the Earth.

    Cloud Native or Cloud Based - Sustainable post production and why video should not cost the Earth.


Related Articles
  • Collaboration and flexibility in post production workflow

    Collaboration and flexibility in post production workflow

  • Five Best Practices for Securing Your Content during Collaboration

    Five Best Practices for Securing Your Content during Collaboration


News
THEO Technologies launches hesp.live, the first HTTP-based real-time video API at scale Posted: 24/01/2022
THEO Technologies launches hesp.live, the first HTTP-based real-time video API at scale

Video tech company THEO Technologies has launched hesp.live, the first HTTP-based real-time video streaming infrastructure that reaches sub-second latency at scale. This technology disrupts the industry standard of multiple seconds of latency and is currently the fastest HTTP-based video live streaming solution. THEO Technologies achieved this by leveraging the High Efficiency Streaming Protocol (HESP) that enables live interactivity at scale for industries such as sports, betting, auctioning, gaming and live events.

Tags: OTT | low latency | live streaming | hesp | DASH | HLS | CDN
Submitted by Staff
More from this author
IBC Accelerators: Industry leaders take action to achieve Carbon Net Zero Live Production Posted: 24/01/2022
IBC Accelerators: Industry leaders take action to achieve Carbon Net Zero Live Production

A team of world-leading sports broadcasters, rights owners and technology vendors, collaborating as part of IBC’s Accelerator Media Innovation Programme, have revealed the initial results from an English Premier League production workflow trial to support the goal of a carbon ‘net zero’ future for live productions. Together, they demonstrate how innovative remote & cloud production workflows can meet ambitious sustainability objectives and reduce the environmental impact of live production




Tags: ibc
Submitted by Platform Comms
More from this author
Clear-Com HelixNet and FreeSpeak II Rise to the Challenge at the National Paralympic Games XVI Posted: 24/01/2022
Clear-Com and rsquo;s HelixNet and FreeSpeak II Rise to the Challenge at the National Paralympic Games XVI

The 16th National Paralympic Games were hosted in Indonesia last year from November 2nd – 13th at the Mandala Stadium in Jayapura, Papua, Indonesia. Clear-Com’s Indonesian-based Partner, 86 Inc., was contacted by the Organizing Committee of the Opening and Closing Ceremonies (OCC) to assist with the show management and live broadcast communications for the complex events. 86 Inc. recommended a solution based around Clear-Com®’sHelixNet® Digital Network Partyline and FreeSpeak II® Digital Wireless Intercom.

Tags: Clear-Com® HelixNet® Digital Network Partyline | FreeSpeak II® Digital Wireless Intercom
Submitted by Bubble Agency
More from this author
SDVI Congratulates Hilary Roschke on Being Named Head of Americas and Chair of Board for Rise North America Posted: 21/01/2022
SDVI Congratulates Hilary Roschke on Being Named Head of Americas and Chair of Board for Rise North America

SDVI, the leading platform provider for cloud-native media supply chains, today congratulates Hilary Roschke, vice president of strategic operations, for being named head of Americas and chair of board for Rise North America. In this new role for the Rise organization, Roschke will help build relationships and drive North American membership and program expansion.

Tags: Hilary Roschke | Rise North America | SDVi | Diversity | Women in tech
Submitted by Wall Street Communications
More from this author
Dynamic Infographic From Marketron Details Full Scope of Opportunity for Local TV Advertising Pros in 2022 Posted: 21/01/2022
Dynamic Infographic From Marketron Details Full Scope of Opportunity for Local TV Advertising Pros in 2022

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today unveiled a dynamic infographic designed to give local TV advertising professionals a clear understanding of 2022 digital advertising trends, as well as the data and recommendations to capitalize on trends and increase advertising opportunities.

Tags: Infographic | Marketron | Local TV | Advertising
Submitted by Wall Street Communications
More from this author
Visual Data Media Services Reimagines Content Remastering and Restoration with Matchmaker Posted: 21/01/2022
Visual Data Media Services Reimagines Content  Remastering and Restoration with Matchmaker

Visual Data Media Services responds to customers’ increased demand for quality content along with compressed delivery timelines with its Matchmaker™ film scanning and restoration solution. The workflow combines Artificial Intelligence (AI) algorithms with Visual Data’s creative and technical expertise, to significantly reduce the time needed to remaster content to 4K/ HDR and prepare it for distribution -- taking large-scale projects from years or months down to weeks or days.




Tags: Visual Data | Visual Data Media Services | Matchmaker
Submitted by Bubble Agency
More from this author
Adder Expands Distribution Partnership for the Nordics Region Posted: 21/01/2022
Adder Expands Distribution Partnership for the Nordics Region

Adder Technology, a global specialist in connectivity and IP KVM solutions, has today extended its successful relationship with recognized and respected distributor, DigiBox. For over a decade, Adder has been working with the specialist media and entertainment partner in the UK&I, and a new distribution agreement will see the partnership extend to the Nordics region.

Tags: IP KVM | KVM Matrix | ZeroU KVM | HDMI | DisplayPort | Computer Access | Computer Control | Remote Access | Post-Production | Outside Broadcast | Broadcast | Transport Technology | Industrial Technology | Air Traffic Control | VFX
Submitted by Adder
More from this author
Cobalt Digital Opens Doors to Representative Office in China Posted: 20/01/2022
Cobalt Digital Opens Doors to Representative Office in China

Cobalt® Digital, designer and manufacturer of award-winning edge devices for live video production and master control, and a founding partner in the openGear® initiative, has welcomed 2022 with the launch of a Representative Office in China. Based in Beijing, the Office is staffed by local sales and support professionals with deep regional knowledge and extensive experience supporting Cobalt’s product portfolio. The office, which represents Cobalt’s expanded reach into the growing China market, opened its doors in late December 2021.

Tags: Cobalt Digital | Cobalt’s 9971 | Multiviewer | openGear | 9971-MV6-4K | 9904-UDX-4K HDR | Ultra-Low Latency Mode | Encoder | 9992-ENC | BBG-1300-FR Mini openGear | 9905-MPx | Cobalt Digital’s 12G | Chris Shaw | encoders | decoders | 3G-SDI Models | RIST technology | Dr. Ciro Noronha | 9926
Submitted by Desert Moon
More from this author
Gigcasters Achieves Broadcast Quality Live Streaming with the Zixi OnAir Mobile App Posted: 20/01/2022
Gigcasters Achieves Broadcast Quality Live Streaming with the Zixi OnAir Mobile App

Gigcasters, a live streaming engineering company, has seen mobile production increase during the pandemic and witnessed first-hand the benefits of higher frequency, lower cost productions using Zixi’s OnAir app infrastructure. The company first tried live video delivery remotely using laptops and WebRTC, but found the reliability of the feed was not good, and packet loss and image quality were insufficient. Once the Zixi OnAir app was quickly enabled on local production teams’ mobile phones, getting a broadcast-quality feed was easy. 






Tags: Gigcasters | Zixi | Zixi OnAir
Submitted by Bubble Agency
More from this author
SMPTE Inks Partnership With the Entertainment Technology Center at USC to Study On-Set Virtual Production Solution Posted: 20/01/2022
SMPTE Inks Partnership With the Entertainment Technology Center at USC to Study On-Set Virtual Production Solution

SMPTE®, the home of media professionals, technologists, and engineers, has signed a memorandum of understanding with the Entertainment Technology Center, a department within the School of Cinematic Arts at the University of Southern California (ETC), an entertainment technology think tank and research center. The memo supports a partnership between the two organizations to collaborate on a SMPTE solution for on-set virtual production (OSVP) — the first in the Society's planned series of Rapid Industry Solutions (RIS) intended to address quickly evolving technologies and their application across the media and entertainment industry.

Tags: On-set virtual production | Rapid Industry Solutions | OSVP | Entertainment Technology Center | SMPTE | USC
Submitted by Wall Street Communications
More from this author
New Dalet AmberFin Update Enables Customers to Expand Streaming Workflows Posted: 20/01/2022
New Dalet AmberFin Update Enables Customers to Expand Streaming Workflows

Enhanced media processing capabilities and seamless integration with Dalet Flex and Dalet Pyramid solutions elevate user experience, support mobility, and expand workflow options; Successful AWS Foundation Technical Review ensures cloud excellence

Tags: Dalet | Dalet AmberFin | Dalet Flex | Dalet Pyramid
Submitted by Zazil Media Group
More from this author
Broadcast Solutions Partners with Video Automation Software Developer Seervision Posted: 20/01/2022
Broadcast Solutions Partners with Video Automation Software Developer Seervision

Broadcast Solutions and its branch Broadcast Solutions Nordic partners with Seervision, developerof video automation software solutions.

Tags: Seervision | Broadcast Solutions
Submitted by Broadcast Solutions
More from this author
Cromorama Chooses Leader LV5600 Reference Instrumentation Posted: 20/01/2022
Cromorama Chooses Leader LV5600 Reference Instrumentation

Cromorama, one of Europe's most experienced specialists in film and television color management, has chosen Leader LV5600 reference instrumentation for use at its Warsaw headquarters and on location. Cromorama's founder, Pablo Garcia Soriano, pioneered the implementation of multi-delivery HDR and SDR for large sports events. In recent years he has become a worldwide reference on color control technology for broadcast and digital cinematography productions.


Tags: Leader Instruments | video test equipment | audio test equipment | video waveform monitors | 12G waveform monitors | 12G video analyzers | IP video analysers | video noise meters | HDR test equipment | true-hybrid test equipment | Hi-Vision test equipment
Submitted by Stylus Media Communications
More from this author
Ateliere Creative Technologies Launches Cloud-Based Connect Supply Chain Platform on AWS Marketplace Posted: 20/01/2022
Ateliere Creative Technologies Launches Cloud-Based Connect Supply Chain Platform on AWS Marketplace

Ateliere Creative Technologies Launches Cloud-Based Connect Supply Chain Platform on AWS Marketplace

Ateliere enables easy purchasing of their digital supply chain platform in AWS Marketplace, allowing customers to take advantage of existing AWS relationships and incentives.

Tags: Ateliere Creative Technologies | Ateliere Connect | Ateliere Discover | Cloud-native media supply chain | SaaS | IMF | broadcasters | content creators
Submitted by Bubble Agency
More from this author
Autodesk Acquires Moxion Cloud Solution for Digital Dailies Posted: 20/01/2022
Autodesk Acquires Moxion Cloud Solution for Digital Dailies

Today Autodesk announced the acquisition of Moxion, the New Zealand-based developer of a powerful, cloud-based platform for digital dailies used by leading filmmakers on some of the world's most complex and challenging productions, including “The Midnight Sky,” “The Marvelous Mrs. Maisel,” and “The Matrix Resurrections.” The acquisition of Moxion’s talent and technology will expand Autodesk's own cloud platform for Media and Entertainment upstream, moving beyond post-production into production, bringing new users to Autodesk while helping better integrate processes across the entire content production chain. 

Tags: Autodesk | Moxion | Dailies | Digital Dailies | Production
Submitted by Autodesk
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>