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Paywizard study shows European TV operators are failing to use subscriber data to ensure a positive customer experience Posted: 03/10/2018
Paywizard study shows European TV operators are failing to use subscriber data to ensure a positive customer experience

Paywizard, the pay-TV subscription, billing and customer relationship management (CRM) specialist, has announced that a new study of major European broadcasters, pay-TV operators, telcos and over-the-top (OTT) service providers reveals that all rank customer experience as a top strategic priority but the vast majority are failing to make effective use of subscriber data and analytics to engage consumers.

Tags: Paywizard | Ben Keen | pay-TV | Research | OTT | CRM | Decision Moments
Submitted by platformcomms
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