Bitcentral Inc., a well-known provider of efficient media workflows in the U.S. and Latin America, has completed centralizing operations for Entravision Communications Corporation, the leading global media and marketing technology company, through its Central Control product, a comprehensive and fully integrated master control and automation system.
Entravision’s shift to Central Control marks Bitcentral’s largest installation of this product in the United States, consolidating 22 broadcast facilities with 56 uniquely programmed channels clearing 10 different national networks. Central Control enables Entravision to improve and maximize its portfolio operations, including streamlining processes across multiple facilities into one location, the company’s main hub in McAllen, Texas.
“Bitcentral’s Central Control solution is just the right fit to help Entravision accomplish its objective to centralize its master control operation to leverage new workflows and improve operational efficiencies,” said Jeffery Liberman, President and Chief Operating Officer at Entravision. “Central Control’s flexibility enables our team to easily manage remote processes from a single location, while still enabling local operations to remain in control of their branding, ad insertion and news content.”
“We are happy to report that Central Control has officially been fully implemented across Entravision’s markets,” said Fred Fourcher, CEO and founder of Bitcentral. “We are exceptionally proud to be working with Entravision for the largest installation of our Central Control platform in the U.S. The completion of this installation is a milestone moment for Bitcentral.”
With this centralized master control solution, Bitcentral provides Entravision with a flexible tool set for its master control operations; baseband and file-based ingest tools, including versioning and media transfer; consolidated control and monitoring of all services from a single location; and integration with traffic systems, storage management, and media synchronization. The result is a highly automated environment creating workflow efficiencies while minimizing operational and ongoing infrastructure costs.
Bitcentral’s Central Control provides users with a modular design toolset to execute all processes converging into playout, streamlining efforts without compromising ease of use. Central Control delivers full linear channels including traffic integration, media asset or storage management, offline playlist scheduling, program cataloging, media editing/versioning, system monitoring and reporting, syndicated content processing and automated feed recording.
