Blackbird Green Initiative Drives Industry Awareness with Video Emissions Impact Study

Date: 16/03/2021
Blackbird Green Initiative Drives Industry Awareness with Video Emissions Impact Study

Blackbird plc (AIM: BIRD), the developer and seller of the multi award-winning cloud-native video editing platform Blackbird, today launches a carbon awareness study titled “Video Shouldn’t Cost the Earth” developed in collaboration with environmental management consultancy Green Element. The study highlights the impact the video industry has on the environment and outlines key areas where companies can take greater strides towards meeting sustainability goals.

Blackbird and Green Element hope to sound the alarm around this accelerating issue in order to change attitudes within the video industry. Embracing existing cloud native technologies will lead to immediate reductions in emissions caused by production equipment, travel, physical network infrastructure, servers with heavy processing demands, housing for such equipment and the data transfer of large media files.

“According to Albert, the BAFTA backed environmental organisation, Annual Report 2019-20, ‘One hour of television production generates 9.2 tonnes of CO2 equating to almost 28 square metres of lost sea ice’. This is an urgent call to action,” states Ian McDonough, CEO of Blackbird.

Blackbird, which has seen a three-fold increase in share price over the past 12 months, puts sustainability at the core of its mission. With its carbon-friendly solution for remote editing bypassing much of the conventional hardware needed for post-production, Blackbird is well positioned to help customers reduce their carbon emissions.

THE ADVANTAGES OF CLOUD NATIVE TO THE ENVIRONMENT

With the impact of COVID-19, many more broadcasters and content producers are starting to use the cloud for editing and post-production workflows. Whilst it’s evident that the move to the cloud can significantly reduce the climate impact through reductions in the number of people and equipment needed on site, not all remote technology is carbon friendly. Typical cloud-based solutions need extra hardware to connect to the cloud and output from it. Most use hidden virtual infrastructure within the cloud, which consumes significant amounts of energy.

Cloud native solutions mitigate these impacts.

CISCO’s Visual Networking Index Complete Forecast Updates 2017-22, predicts that video will make up 82% of all internet traffic by 2022. As the demand for content increases, the need for video production models to transition from traditional on premise or cloud based to cloud native becomes ever more urgent. The onus is on content creators to take responsibility for their carbon footprint and identify ways to become carbon neutral.

The study shows the benefits of using Blackbird, a cloud native professional video editing platform. Over a two week sporting event, Blackbird generates up to 91% less carbon emissions than on premise editing solutions and up to 84% less carbon emissions compared to cloud-based solutions.

MAJOR MEDIA BRANDS MAKE BIG COMMITMENTS

The report highlights the sustainability practices of named major media companies that have identified ways to become more environmentally friendly.

McDonough concludes, “Through awareness, collaboration and commitment in the industry, we can make a meaningful reduction in carbon emissions. If the technologies that exist today are leveraged correctly, it would result in a large, positive and immediate impact. A 25% reduction in carbon emissions from TV production by UK public service broadcasters alone would save over 200,000 square metres of sea ice per year. We owe it to future generations to act as leaders and collectively focus and prioritise cleaner video production that will benefit our environment.”

Readers can download the report, “Video Shouldn’t Cost the Earth,” at www.blackbird.video/sustainability.



Tags: Blackbird plc | Green Element
Submitted by Alex Molina (Zazil Media Group)
View author's directory page

Related Shows
  • Cloud Native or Cloud Based - Sustainable post production and why video should not cost the Earth.

    Cloud Native or Cloud Based - Sustainable post production and why video should not cost the Earth.


News
Spiritland Productions and ON AIR Take HRVY Fans Behind Closed Doors and rdquo; with Help from AJA BRIDGE LIVE Posted: 30/07/2021
Spiritland Productions and ON AIR Take HRVY Fans and ldquo;Behind Closed Doors and rdquo; with Help from AJA BRIDGE LIVE


As travel restrictions prevented ON AIR’s Netherlands-based team from traveling to oversee production on a  pay-per-view (PPV) performance from musical artist HRVY in-person, Spiritland Productions brought them to the venue virtually, using a real-time remote collaboration workflow with SRT encoding powered by AJA BRIDGE LIVE.

Tags: Live Events | Production | Streaming | Remote Collaboration
Submitted by AJA Video Systems
More from this author
Blackmagic Design Announces New HyperDeck Studio Posted: 29/07/2021
Blackmagic Design Announces New HyperDeck Studio

New family of HyperDeck Studio recorders allow broadcasters to record broadcast quality H.264, Apple ProRes and DNx video files to SD cards or SSD media! All models now support record and playback to H.264, ProRes and DNx files, as well as PCM or AAC audio. Plus the 4K model adds support for H.265 files.




Tags: Blackmagic Design | Announcement | Blackmagic HyperDeck Studio
Submitted by Blackmagic Design
More from this author
Blackmagic Design Announces New Blackmagic Web Presenter 4K Posted: 29/07/2021
Blackmagic Design Announces New Blackmagic Web Presenter 4K

New model combines all the Blackmagic Web Presenter HD features with an upgraded H.264 hardware encoder for native Ultra HD resolution streaming. The new Web Presenter 4K is a compact design that includes a 12G-SDI input with down converter, so customers can select to stream in 1080p HD or 2160p Ultra HD resolutions.




Tags: Blackmagic Design | Announcement | Blackmagic Web Presenter 4K | H.264 hardware encoder | Ultra HD Resolution Streaming
Submitted by Blackmagic Design
More from this author
Blackmagic Design Announces New Blackmagic Studio Cameras 4K Posted: 29/07/2021
Blackmagic Design Announces New Blackmagic Studio Cameras 4K

New family of professional all-in-one studio cameras that include advanced broadcast features in an extremely portable design. The new compact all-in-one design will help a wider range of live production customers who need cameras with professional features that are also fast to setup on location. Features include carbon fiber reinforced polycarbonate and large integrated 7" viewfinders. 



Tags: Blackmagic Design | Announcement | Blackmagic Studio Cameras 4K | Live Production
Submitted by Blackmagic Design
More from this author
David Johnson Joins ACT Entertainment in New Post of Senior Vice President Sales Posted: 29/07/2021
David Johnson Joins ACT Entertainment in New Post of Senior Vice President Sales


ACT Entertainment, the new entity formed by the ACT Lighting, RapcoHorizon and AC Power Distribution brands, announces the appointment of David Johnson to the new post of Senior Vice President Sales. Johnson is well known for managing the Live Design International (LDI) franchise.

As Senior Vice President Sales, Johnson will focus on several key areas. He will support the entire sales team as they integrate the multiple disciplines of the company and identify cross-sales opportunities. He will also liaise with top lighting designers to help them realize their creative visions and work with the entire ACT family to identify and execute long-term goals in order to better serve the market and grow the business.

Most recently, Johnson was Managing Director of Informa, managing multiple event/digital

brands in the entertainment technology market, including the LDI, XLive and WFX trade shows.




Tags: ACT Enterainment | ACT Lighting | RapcoHorizon | ProCo Sound
Submitted by D. Pagan Communications
More from this author
NUGEN Audio Releases Complete Focus Elements Bundle Posted: 29/07/2021
NUGEN Audio Releases Complete Focus Elements Bundle

NUGEN Audio announces the availability of its “Focus Elements” plug-in bundle, which offers a collective of audio tools ideally suited for small/home studios. Powered by NUGEN technology, these budget-friendly, streamlined versions of the brand’s popular Focus bundle plug-ins include Stereoizer, Stereoplacer and Monofilter. 

Tags: NUGEN Audio
Submitted by D. Pagan Communications
More from this author
Riedel Intercom Systems Propel Dodd Technologies Orchestration of U.S. Swim Trials for Broadcast Streaming Posted: 29/07/2021
Riedel Intercom Systems Propel Dodd Technologies Orchestration of U.S. Swim Trials for Broadcast Streaming

When the fastest swimmers in the United States met last month at CHI Health Center Omaha to determine who would go on to Tokyo, Riedel's Artist and Bolero intercom systems helped Dodd Technologies orchestrate the event for broadcast and streaming to fans around the world. The Riedel systems provided flexible, reliable communications throughout the swim trials, which ran from June 4-20, as Dodd managed the in-house show and addressed the requirements of its broadcast partners and supporting production trucks.

Tags: Broadcast | Intercom | Swim Trials | Riedel Communications | Artist | Intercoms | Flexible Communications
Submitted by Wall Street Communications
More from this author
Ed Sheerans Headline Performance for Virtual Music Festival shot with URSA Mini Pro 12K Posted: 29/07/2021
Ed Sheerans Headline Performance for Virtual Music Festival shot with URSA Mini Pro 12K

Exclusive 10-track performance by Ed Sheeran filmed by London based production agency Electric Light Studio (ELS), using a Blackmagic RAW workflow through acquisition to post. The performance included the debut single Bad Habits from Ed Sheeran's latest album and headlined the virtual music festivals iHeartRadio Wango Tango and Pandora Live: Ed Sheeran.

Tags: Ed Sheeran | Live Performance | URSA Mini Pro 12K
Submitted by Blackmagic Design
More from this author
Silicon Valley Video Hosts Virtual Tour of ASG New Virtual Production Control Room Posted: 29/07/2021
Silicon Valley Video Hosts Virtual Tour of ASG New Virtual Production Control Room

Sports Video Group’s Silicon Valley Video initiative will host a free virtual tour of Advanced System Group’s new Virtual Production Control Room on Thursday, Aug. 5, at 5 p.m. PT. Powered by Google Cloud, the VPCR remote production service allows real-time, broadcast-quality coverage of live events and other programming.


Tags: ASG | remote production | cloud production | live production
Submitted by Pipeline Communications
More from this author
GRAVITY MEDIA INVESTS IN INDUSTRY-LEADING LIVE COMMUNICATIONS EQUIPMENT FROM CLEAR-COM Posted: 29/07/2021
GRAVITY MEDIA INVESTS IN INDUSTRY-LEADING LIVE COMMUNICATIONS EQUIPMENT FROM CLEAR-COM

GravityMedia, a leading global provider of complex live broadcast facilities and production services to content owners, creators and distributors – has made further significant investment into its real-time communication systems for live event broadcasts.

The new equipment meets increased demand for Gravity Media’s services, particularly for live sports. It will initially support a project with long-time client, UEFA European Soccer League, before being made available to other customers worldwide.

Tags: Clear-Com | Agent-IC | Eclipse HX | LQ Series | CC-28 Lightweight | Premium Headset | FreeSpeak II | Digital Wireless Intercom |  HelixNet Digital Network Partyline
Submitted by Bubble Agency
More from this author
THE SLOW MO GUYS INTRODUCE MRMC HIGH-SPEED BOLT CINEBOT TO ITS SLOW-MOTION WORLD Posted: 29/07/2021
THE SLOW MO GUYS INTRODUCE MRMC and rsquo;S HIGH-SPEED BOLT CINEBOT TO ITS SLOW-MOTION WORLD

The masters of high frame rate, slow-motion, and internet breaking viral videos, the Slow Mo Guys, today announced that they have partnered with camera robot experts MRMC [A Nikon Company] to take their slow-motion skills to the next level by introducing the Bolt™ High-Speed Camera Robot to their arsenal of content capture technology at their studios in the U.S.




Tags: MRMC | Mark Roberts Motion Control | YouTube | Streaming | Slow motion | Motion Control | Slow Mo Guys
Submitted by Bubble Agency
More from this author
IBC announces shortlist for IBC2021 Innovation Awards Posted: 29/07/2021
IBC announces shortlist for IBC2021 Innovation Awards

IBC today announces the shortlist for the highly coveted IBC2021 Innovation Awards. This year, the awards will celebrate the spirit of collaboration within the content and technology industry, where organisations identified a market challenge and worked together to create a solution. Winners and their technology partners will be honoured at an awards ceremony at IBC2021 (Amsterdam, The Netherlands, 3-6 December 2021).

Tags: ibc | awards
Submitted by Platform Comms
More from this author
AJA Desktop Software and SDK v16.1 Debut with Native Apple M1 Support Posted: 28/07/2021
AJA Desktop Software and SDK v16.1 Debut with Native Apple M1 Support

AJA today rolled out Desktop Software v16.1 for KONA, Io, and T-TAP Pro products, alongside AJA SDK v16.1 for Developer Partners. Both releases include native support for the powerful Apple® M1 chip, and feature enhancements that optimize audio, broadcast, and production and post workflows, and third-party tools built with AJA Developer Partner solutions.  

Tags: AJA | AJA Video Systems | Desktop Software | KONA | Io | T-TAP | I/O | Apple M1
Submitted by AJA Video Systems
More from this author
MAX Live Media Access Services relies on SubtitleNEXT to meet real-time accessibility goals Posted: 28/07/2021
MAX Live Media Access Services relies on SubtitleNEXT to meet real-time accessibility goals

Live-subtitling experts MAX Live Media Access Services have invested in SubtitleNEXT to provide real-time subtitling workflows. SubtitleNEXT has already been put to work to support MAX Live’s broadcast clients with advanced subtitling services to help meet stringent media accessibility goals, provide interlingual real-time subtitling, and timed-text streaming for international events.MAX Live relies on SubtitleNEXT for projects such as interlingual subtitling for offline or livestream multilingual events. Activities also include writing audio description for the blind and visually impaired, using SubtitleNEXT to identify where they can describe what’s shown on screen by using reading speed calculations for text, to gauge voice-over timing.SubtitleNEXT is an all-in-one solution for captioning live events and offline content in real-time in multiple formats for linear broadcasting, VOD and social media.Broadcasters must ensure scheduled programmes have sufficient subtitling to meet new guidelines. Accessibility is affordable with reliable software systems like SubtitleNEXT.

Tags: media accessibility | subtitling | filmmakers | SubtitleNEXT | broadcasting
Submitted by Radiance Communications
More from this author
MainStreaming and KevlinX Embark on VDN Partnership Posted: 28/07/2021
MainStreaming and KevlinX Embark on VDN Partnership

MainStreaming, a leading intelligent media delivery company, has cemented its status as a lynchpin component of modern content delivery through its partnership with KevlinX, one of Europe’s most significant emerging market data centre service providers.






Tags: VOD | DataCenter | MainStreaming | video | delivery | broadcasters | Brussels | iDMP
Submitted by XPresso Communications
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>