Leading UK resellers, including CVP Group and Jigsaw Systems, have placed substantial orders for the new Cinema Camera from Blackmagic Design. Such strong early commitment anticipates a huge demand for this break-thorough 2.5K camera.
Early indications have been very positive: the phenomenal interest at NAB among visitors was mirrored by universal press acclaim, with a string of prestigious awards from magazines including Broadcast Engineering, Digital Video Magazine and TV Technology.
Blackmagic Design's UK distributor, Holdan, is delighted by the arrival of the camera and by reseller support. The channel's commitment to this brand new product is testament to Blackmagic's reputation for delivering on its promises. The camera is a significant step-up from the majority of DSLRs and potentially a rival to a number of prestigious models; it's also an ideal second camera and a wonderful introduction to the art of cinematography. Noted Allan Leonhardsen of Holdan Limited.
Based around a large 16.64mm x 14.04mm sensor which can capture over 13 stops of latitude, the Cinema Camera will appeal to film makers looking for truly cinematic results. Capturing 12-bit uncompressed CinemaDNG footage onto fast SSD disks and with on-board recording to Pro-Res and Avid DnxHD formats, the device fits seamlessly into all post production workflows. The camera's adoption of the Canon EF and Zeiss ZE lens mounts means that users will have access to a large range of very high quality optics from the outset. The price of under $3,000 includes full copies of DaVinci Resolve and Blackmagic's UltraScope software.