Mediaproxy, the leading provider of software-based IP broadcast solutions, has appointed Bright Installation Oy as its representative in Finland. The distribution and integration company will initially focus on the Australian manufacturer's compliance and monitoring systems, including the LogServer IP logger, monitor and analyzer.
Bright Installation is a standalone company within Bright Group, a rental, installation and distribution company serving the live performance, entertainment and event markets. Bright has its headquarters in Vantaa, a city in the greater metropolitan area surrounding the Finnish capital of Helsinki, and offices in the regional cities of Tampere and Turku. It also runs subsidiaries in Sweden and Norway.
The group as a whole has built its reputation on supplying and installing equipment for concert halls, schools, museums, exhibition complexes, sports/multipurpose venues, hotels, theaters and conference centers. It is now looking to expand into broadcasting through the sales agreement between Mediaproxy and Bright Installation.
The company will target traditional broadcasters in both the public and private sectors, as well as the growing OTT and streaming market. Commenting on the move into broadcasting, Bright Installation Matti Järvinen, Project Sales Manager, Broadcast & AV systems said, "Broadcasters are now focusing strongly on the shift to OTT and on-demand distribution and we as a systems integration company have drawn up a strategy to focus on these markets. Mediaproxy is a perfect match for our product portfolio and SI offering."
Bright Installation will concentrate on Finland in the initial stages of its relationship with Mediaproxy but will consider expansion into other Nordic territories in the future. Erik Otto, chief executive of Mediaproxy, commented, "We are delighted to be working with Bright Installation, which has an excellent reputation and long-standing presence in Finland. Finnish broadcasters, as well as those in Sweden and Norway, are looking for the best way to monitor their output on both linear and streaming platforms and Mediaproxy offers the most comprehensive range of compliance tools available.”