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Broadcast Technology Leaders Join Forces to Demonstrate ATSC 3.0 Local Ad Insertion at the 2017 NAB Show Posted: 25/04/2017
Broadcast Technology Leaders Join Forces to Demonstrate ATSC 3.0 Local Ad Insertion at the 2017 NAB Show
At the 2017 NAB Show, Ericsson, Sony Electronics, and Triveni Digital will team up to demonstrate an end-to-end ATSC 3.0 workflow for individualized ad insertion using ATSC 3.0 signaling, ROUTE/DASH transport, and transmission. The first-of-its-kind demo provides broadcasters with a streamlined solution for personalizing advertising in the next-generation television environment. The demo will take place at the "NextGen TV Hub" during the 2017 NAB Show in the Grand Lobby of the Las Vegas Convention Center.
Tags: Broadcast Technology Leaders | ATSC 3.0 | 2017 NAB Show | Triveni | Sony | Ericsson | HEBC | NextGen TV Hub | signaling | ROUTE/DASH transport | NAB 2017 | NAB 2017
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