Broadcasting predictions for 2014

Date: 20/12/2013
Broadcasting predictions for 2014

David Hochner, CEO of SatLink Communications

 This year has seen a huge array of developments within the broadcasting and satellite space ranging from the rise of connected devices, OTT and Smart TVs becoming common place in the home, the emergence of Ultra HD, or 4K as it is commonly known, through to some broadcasters starting their 3D screenings and those, such as the BBC, who have decided that 3D is not for them. 2013 has certainly been a year where broadcasters and providers alike have not been able to take a step back and admire their work, instead that have taken a deep breath and prepared themselves for what the future holds. With new technologies come new challenges and as audiences expect greater quality and greater customisation of services, broadcasters, content providers and solution providers are preparing themselves for a busy 2014.

The top industry trends that we see for the forthcoming 12 months are:

4K will finally take off

This year has largely been the discussion and the theory behind 4K. What could it do? How can we do it? What benefits will we see? Yet next year it wont just be theory anymore as it will start to be used in practice. The uptake wont be huge, with only few channels testing the water, but this will spark the kick-off for real transmissions and productions of 4K content. The trigger for 4K content, as with many new and innovative broadcasting technologies, is sports and entertainment content such as movies. With the Brazil World Cup taking place, I would expect to see this type of content hitting some screens next summer, particularly in the European and Asian markets, which are already open to this kind of technology. One of the challenges still facing 4K is that there are no standards yet and much of this discussion is still ongoing within the industry. Yet it doesnt have the same restrictions as 3D did, which means that it stands a real chance of taking off and becoming a part of the way we consume TV content. The uptake wont be fast, for some emerging countries HD has still not been introduced and it wont reach full potential until SD is removed from the picture, but 4K is accessible and meets the growing need from audiences for higher quality content on bigger screens.

OTT No longer just a buzzword

Admittedly everyone has been talking about OTT for a while. What was once seen as far-away idea has become a very real reality as the technology is now available and broadcasters and content providers are having to adapt and change the way they provide content to their audiences. One of the biggest challenges so far with the OTT model is that businesses have not been seen to be making any money from it, particularly if you take into account issues such as distribution and rights management. However, as more and more players enter the market, particularly the content management area, then next year will be the commercial kick-off for the technology as increasing focus is placed on it. Additional consideration will also need to be given to how to monetise this content through advertisements etc within the technology.

What the rise of OTT has also down is open up the market for smaller, sometimes more niche broadcasters. There is a growing trend amongst these smaller broadcasters to make use of cloud-based managed services and offerings from specialist providers. This technology is effectively lowering the financial entry barriers to smaller and start-up broadcast and content providers as well as levelling the playing field in terms of giving smaller players access to leading edge technology that would previously have been available only to large multinational broadcasters.   The OTT customer base will be large and varied, but we dont envisage it competing with the 4K market but instead it predominately will be used to reach out to ethnic communities across the globe and those seeking more interactive content. With the US market leading the way, the African region is actually more than ready for OTT as they are able to skip previous technological incarnations and jump right into the next generation solutions that are available.

It is also likely that due to the rise of Smart TV and Apps that we will start to see the demise of the Set Top Box (STB) as users will want less and less boxes in their home. This means that providers will need to work alongside TV manufacturers so that technology is incorporated into the standalone TV set.

Less linear consumption of TV Content

In a busy society, the way TV is consumed has been changing as audiences play catch-up with their favourite TV programmes on their mobile devices, laptops and TVs. So it is no real surprise but with On-demand TV and associated apps making it easier to watch TV whenever and wherever you want to, and not when prescribed by the TV channel itself, it means that VOD platforms are competing with the traditional concept of linear TV. Whilst linear TV may remain the as the habit of choice for some audiences, ultimately 2014 will see the increasing rise of mobile consumption of content, and even the development of content specifically designed to be watch on a mobile or tablet device.

Watching TV whilst up in the air

In a completely connected world, users want to be able to access content whenever they want. And when could be a perfect time to take a break and watch your favourite TV channel?  Having provided broadcasting services for more 20 years and to a wide ranging selection of outlets, even including live broadcasting to ships in the middle of the ocean, I think the next step for this could be live viewing up in the air whilst travelling on an aeroplane. Whilst this may sound crazy, it is already common place in mobile telecoms market for users to expect no drop in coverage or service, even if they are mid-air. On most major US airlines it is possible to have the same service that you would expect when you have two feet on the ground. So what about taking this to the next level and being able to watch live TV content, or stream TV content, to mobile and tablet devices or even the on-air television systems? This would be a completely new media for broadcasters and content providers to adapt to and I think that has the connected vision takes flight the subject and development of solutions that are available mid-air will be one to watch. Whilst many broadcasters are getting bandwidth savvy and selecting solutions that make efficient use of what is available, these technologies may be truely tested next year and it will be interesting to see how this develops.



Tags: SatLink Communications; 4K | OTT | Smart TV | 2014 | predictions | broadcasting | 3D | Ultra HD
Submitted by SatLink Communications
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  • #TVFUTURES

    #TVFUTURES

  • #TVFUTURES

    #TVFUTURES

  • Post Production gear guide - what new products to watch out for in 2015

    Post Production gear guide - what new products to watch out for in 2015

  • Heavy duty LCD Transportation

    Heavy duty LCD Transportation

  • High Resolution graphics for 4k and beyond

    High Resolution graphics for 4k and beyond

  • Eye to Eye: Video Post-production

    Eye to Eye: Video Post-production

  • 4k Streaming: a Key OTT Differentiator

    4k Streaming: a Key OTT Differentiator

  • All I want for Christmas...

    All I want for Christmas...

  • 4k - fancy fad or future of broadcasting?

    4k - fancy fad or future of broadcasting?

  • #TVFUTURES

    #TVFUTURES

  • Emphasising Television in streaming television

    Emphasising Television in streaming television

  • Software defined workflows

    Software defined workflows

  • Proprietary vs. off the shelf hardware for OTT video delivery

    Proprietary vs. off the shelf hardware for OTT video delivery

  • Mildred: The next generation of OB vans

    Mildred: The next generation of OB vans


News
Chris Shaw Returns to Cobalt Digital as Executive Vice President of Sales and Marketing Posted: 17/08/2018
Chris Shaw Returns to Cobalt Digital as Executive Vice President of Sales and Marketing
Cobalt Digital today announced that Chris Shaw has rejoined Cobalt as the company's executive vice president of sales and marketing. Shaw will lead the sales and marketing team to develop and execute future campaigns and work with the Cobalt engineering team to ensure that the company's products continue to meet the changing needs of the broadcast industry. He also will oversee Cobalt's channel partner and distributor networks.
Tags: Chris Shaw | Cobalt Digital | Executive Vice President of Sales and Marketing | experience | knowledge | worldwide connection
Submitted by Wall Street Communications
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Nevion updates orchestration and SDN control software ahead of IBC2018 Posted: 17/08/2018
Nevion updates orchestration and SDN control software ahead of IBC2018

Nevion, the award-winning provider of virtualized media production solutions, has announced that it will be showcasing a new update to its flagship and award-winning orchestration and SDN control software, VideoIPath, at IBC2018.

Tags: Nevion | Broadcast | Solutions | IBC2018 | Media Production | SDN Control | IBC 2018 | IBC 2018
Submitted by Whiteoaks
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Media Links Strengthens Presence in China Region Through Partnership with New Share Resort Posted: 17/08/2018
Media Links Strengthens Presence in China Region Through Partnership with New Share Resort

Media Links, manufacturer and pioneer in Media over IP transport technology, today announced its new distribution partnership with New Share Resort Co., Ltd (NSR), based in Beijing China. This new partnership will enable Media Links to better serve the growing Media over IP content transport and delivery markets in China.

Tags: New Share | Media over IP | Media Links. CCTV | Video over IP | Toshiyuki Naka | IBC 2018 | IBC 2018
Submitted by Media Links
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DNF Controls Goes International with TSL Posted: 16/08/2018
DNF Controls Goes International with TSL

Building on their recently announced strategic partnership with TSL, California-based DNF Controls confirmed they will be present on the UK manufacturer's Stand 10.B41 at IBC 2018. The award-winning developer of Human-to-Machine and Machine-to-Machine interfaces will be represented by chief technical officer Dan Fogel, who will be on-hand to introduce DNF control solutions to TSL's clients and discuss new approaches to efficient device management for studio and remote teleproduction.

Tags: DNF Controls | IBC 2018 | TSL | IBC 2018 | IBC 2018
Submitted by Desert Moon Communications
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Raycom Media Improves News Efficiency with JVC Cameras Posted: 16/08/2018
Raycom Media Improves News Efficiency with JVC Cameras

JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced Raycom Media, one of the largest privately owned media companies in the United States, has more than 260 GY-HM660 ProHD mobile news cameras in use throughout its local news operations. With built-in IP capabilities, the cameras have improved workflow efficiencies for multimedia journalists (MMJs) in the field.

Tags: ENG | broadcast news | news over IP | video production
Submitted by Pipeline Communications
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Barnfind Fiber Platform Comprises Core of Signal Transport Solution at SCO Summit in Qingdao, China Posted: 16/08/2018
Barnfind and rsquo;s Fiber Platform Comprises Core of Signal Transport Solution at  SCO Summit in Qingdao, China

Barnfind Technologies' fiber platform comprised the core of the sophisticated signal transport solution at the 18th Shanghai Cooperation Organization (SCO) Summit that took place last month in Qingdao, China. The SCO, a political, economic, and security Alliance was established in 2001 by China, Russia, Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan. India and Pakistan joined in 2017. The annual Summit was chaired by Chinese President Xi Jinping this year.

Tags: Barnfind Technologies | SCO Summit | BarnOne
Submitted by Desert Moon Communications
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DigitalGlue creative.space optimized for Blackmagic Design DaVinci Resolve Workflows Posted: 16/08/2018
DigitalGlue and rsquo;s creative.space optimized for  Blackmagic Design DaVinci Resolve Workflows

DigitalGlue has announced that its newly launched creative.space - an On-Premise Managed Storage(tm) (OPMS) service, has been optimized for DaVinci Resolve workflows and has successfully met the technical requirements for inclusion in Blackmagic Design's Configuration Guide. DigitalGlue, a leading equipment, integration, and software development provider, also designs and implements solutions for complete turnkey content creation, post-production, and distribution.

Tags: DigitalGlue | creative.space | Blackmagic Designs | DaVinici Resolve
Submitted by Desert Moon Communications
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Shotoku Broadcast Systems IBC Plans Include its line of Very Smart Robotic Pedestals, Upgraded Control Systems, Absolute Tracking and a New Manual Tripod Series Posted: 16/08/2018
Shotoku Broadcast Systems IBC Plans Include its line of Very Smart Robotic Pedestals, Upgraded Control Systems, Absolute Tracking and a New Manual Tripod Series

Shotoku Broadcast Systems, the well-established international manufacturer of advanced Robotic and Manual camera support and AR/VR tracking systems is maintaining its leadership role in the industry by bringing a mix of traditional favorites, products upgraded with technology-rich features and a new manual tripod series to IBC 2018.

Tags: Shotoku Broadcast Systems | IBC 2018 | Robotic and Manual Camera Support | IBC 2018 | IBC 2018
Submitted by Desert Moon Communications
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SMPTE Now Offers Technical Specifications to Address Rapidly Developing Technologies Posted: 16/08/2018
SMPTE Now Offers Technical Specifications to Address Rapidly Developing Technologies
SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, announces SMPTE Technical Specifications (TSPs), a new offering to complement SMPTE Standards by being proactive to rapidly evolving industry technologies and workflows. The announcement comes with the publication of the first TSP that has document number "SMPTE TSP 2121:2018" and is titled "IMF Application DPP (ProRes)." This TSP was proposed by the Digital Production Partnership (DPP), and it builds on the existing Interoperable Master Format (IMF) standard developed and published by SMPTE, which was originally designed for streamlining the distribution of premium feature film content.
Tags: SMPTE | technical specifications | DPP | IMF | membership
Submitted by Wall Street Communications
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DTC Broadcast Nano turns up the HEAT in Miami Posted: 16/08/2018
DTC Broadcast Nano turns up the HEAT in Miami

The NBA’s Miami HEAT has bought two of DTC’s Broadcast Nano transmitters and a PRORXD 8-Way Diversity RF receive system with camera control to help enhance fan engagement and experience opportunities for HEAT home games at the AmericanAirlines Arena in downtown Miami.

Tags: DTC | Domo Tactical Communications | NANO Transmitter | PROXRD 8-Way Diversity RF | HEAT | Americanairline arean | Wireless | HEATV | ultra-low latency | Multiway diversity COFDOM reciever | RF | DVB-T modulation | IBC 2018 | IBC 2018
Submitted by Manor Marketing
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Wisycom Showcases Latest Two Channel MPR52-ENG Receiver at IBC 2018 Posted: 16/08/2018
Wisycom Showcases Latest Two Channel MPR52-ENG Receiver at IBC 2018

Wisycom, designer and builder of the most sophisticated RF solutions for broadcast, film and live production, will highlight its MPR52-ENG Dual Channel Diversity Receiver at IBC 2018 (Stand 8.D78). With two built-in diversity receivers with both analogue and digital outputs, the MPR52 is best-suited for professional ENG applications.

Tags: Wisycom | IBC 2018 | IBC 2018
Submitted by D. Pagan Communications
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New Dalet OnePlay Transforms Automated Studio Production Posted: 16/08/2018
New Dalet OnePlay Transforms Automated Studio Production
Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced Dalet OnePlay, a new-generation studio automation solution designed to modernize live productions, increase audience engagement and open up new revenue opportunities while optimizing operational costs and reliability. Dalet OnePlay leverages the Dalet Galaxy five MAM, NRCS and workflow orchestration capabilities to enable more efficient and collaborative productions, as well as a more effective synchronized multi-platform distribution.
Tags: dalet | dalet galaxy | dalet galaxy five | media asset management | ibc | ibc 2018 | oneplay | dalet oneplay | IBC 2018 | IBC 2018
Submitted by Zazil Media Group
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IMT Vislink to Launch New Advent Satellite Communication Products at IBC 2018 Posted: 16/08/2018
IMT Vislink to Launch New Advent Satellite Communication Products at IBC 2018

xG® Technology, Inc. (“xG”) (Nasdaq: XGTI, XGTIW), whose brands are recognized as the global leaders in live video communications in the broadcast, military and government markets, announces that its IMT Vislink brand will be displaying new Advent satellite communication products at this year’s International Broadcasting Convention (IBC) show (Stand 1.A69). IMT Vislink’s Advent satellite products allow operators to access end-to-end satellite communication workflows and provide turnkey deployments in the field.

Tags: IMT | Vislink | IBC 2018 | IBC 2018
Submitted by D. Pagan Communications
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White Light and disguise present the Mixed Reality Tech Lab in the Future Zone of IBC2018 Posted: 16/08/2018
White Light and disguise present the and lsquo;Mixed Reality Tech Lab and rsquo; in the Future Zone of IBC2018

White Light is delighted to reveal the ground-breaking ‘Mixed Reality Tech Lab’ in the Future Zone of IBC2018. Powered by the disguise media platform, this fully immersive production environment will showcase the latest developments in workflows for live broadcast.

Tags: disguise | White Light | Mixed Reality Tech Lab | Future Zone | production | MR | live broadcast | IBC 2018 | IBC 2018
Submitted by Bubble Communications
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TAG V.S. Announces Plans to Showcase Groundbreaking MCM-9000U IP-Multiviewer and Monitoring System at IBC 2018 Posted: 15/08/2018
TAG V.S. Announces Plans to Showcase Groundbreaking MCM-9000U IP-Multiviewer and Monitoring System at IBC 2018

TAG V.S., the international specialist in advanced IP monitoring and high-quality UHD Multiviewers, has announced plans to showcase its groundbreaking software-only MCM-9000U IP-Multiviewer and monitoring system at IBC 2018. The first of its kind in the industry, the MCM-9000U supports SMPTE's recently published ST 2110 suite of standards for managed IP networks that address HD and UHD uncompressed video and audio streams at the Inputs and Outputs. Demonstrations will be held on TAG's Stand 1-F94 in Hall 1 of the RAI.

Tags: TAG V.S. | IBC 2018 | MCM-9000U | TAG Decryptor | IBC 2018 | IBC 2018
Submitted by Desert Moon Communications
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