CIMM and SMPTE Take Critical Next Step Toward Industry Adoption of a UPC for All Professional Video Content and Ads

Date: 05/09/2013

The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) today announced they have commenced work on a critical next step toward widespread industry adoption of Ad-ID and Entertainment Identifier Registry (EIDR) coding for all advertising and video content assets. At the center of this effort is the establishment of the optimal open standard technical solution for the actual binding of Ad-ID and EIDR identifiers to video assets. The media industry currently has no standardized, open method of directly associating content identifiers with the audiovisual content itself. 

CIMM's advocacy platform, commonly known as Trackable Asset Cross-Platform Identification (TAXI), calls for all sides of the media ecosystem to coalesce around unique identifying codes -- similar to the ubiquitous Universal Product Codes (UPC) used in many other industries. These codes are provided by either Ad-ID, the industry standard for identifying advertising assets across all media platforms, or EIDR, a global registry for unique identification of movie and TV content. 
 
Participating organizations that embrace the Ad-ID or EIDR coding as well as CIMM and SMPTE's forthcoming open standard technical solution can better monetize video assets across distribution platforms, increase efficiency and accuracy of media workflows, and improve cross-platform media measurement by making it easier to track assets across television, broadband, and mobile video.
 
"Today, the transfer of content throughout the media ecosystem is rife with thousands of siloed, proprietary avenues that have resulted in massive inefficiencies, errors, and waste," said CIMM Managing Director Jane Clarke. "The growing support for the TAXI initiative is a testament to the frustration with the existing system and a sincere willingness to effect change."
 
As part of this initiative, CIMM and SMPTE formed a study group comprising CIMM members and representatives from media organizations, ad agencies, and vendors who are meeting regularly to discuss the issues and challenges, and ultimately, to agree on the best binding process to enact. The study group held its first session on Aug. 13, and the discussion focused on creating a roadmap to define such things as use cases, technical requirements, and binding technology candidates, all of which will provide valuable input to the group's expected report. The outcome will be a key next step for the TAXI initiative and successful industry-wide adoption. 
 
"We are fully supportive of the effort underway to implement a UPC type of embedded identification for professional video content and advertisements," said SMPTE Executive Director Barbara Lange. "We are eager to lend our engineering expertise to support such an important endeavor and we are looking forward to evaluating potential technical solutions in the months ahead."
 
Part of the group's Charter is to author a request for information (RFI), soliciting input from the industry at large for approaches to binding IDs to media.
 
Technical solution providers are encouraged to participate and can contact the study group Chair Chris Lennon, at clennon@medianswers.tv. 


Tags: Society of Motion Picture and Television Engineers | SMPTE | CIMM | IBC 2013 | IBC 2013
Submitted by Wall Street Communications
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The perfect gaming experience - with KVM from G and D Posted: 30/06/2020
The perfect gaming experience - with KVM from G and amp;D

For a perfect gaming experience, Esports professionals need the highest possible frame rates and lowest latency to be able to play smoothly in order to stay ahead of the game. As a leading manufacturer of KVM systems for extending and switching keyboard, video and mouse signals, Guntermann & Drunck GmbH (G&D) offers professional gamers the perfect Esports experience including crystal-clear full HD resolutions with 240 Hz frame rates and without any noticeable latency. With G&D DP1.2 devices, gamers can run full HD resolutions with high frame rates up to 240 Hz. Crystal clear 1080p resolutions with virtually no delay will support them in their gaming exploits. . An entire range of KVM systems such as the extenders DP1.2-Vision, DP1.2-VisionXG, DP1.2-Vision-IP, or the KVM switches DP1.2-MUX, DP1.2-MUX-NT, DP1.2-MUX3-ATC as well as the DP1.2-Splitter are the first line of defence against lagging displays and suboptimal resolution. Thanks to G&D's pixel-perfect technology, gamers will benefit from brilliant and clear images. Since the products support transparent USB 2.0, it is possible to even extend the latest gaming keyboards and mice that are not HID-compliant – because of the additional keys and mini-displays – via KVM matrix.

Tags: KVM | switches | extender | matrix switches
Submitted by Guntermann & Drunck
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ASG Hosts Remote Control Webinar Interview Series for Silicon Valley Video Posted: 29/06/2020
ASG Hosts and lsquo;Remote Control and rsquo; Webinar Interview Series for Silicon Valley Video

Advanced Systems Group (ASG), a leading media technology and engineering firm, today announced the launch of “Remote Control,” a webinar interview series for the new Silicon Valley Video (SV.V) association. The first episodes, featuring interviews with company representatives from iconik, Primestream, Qumulo, and other companies, are available on Silicon Valley Video’s YouTube channel.

Tags: remote production | video production | webinar | broadcast
Submitted by Pipeline Communications
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