Calrec Audio has inaugurated two new websites: a corporate site and a community website, (http://community.calrec.com). Included on the site are video- and image-sharing blogs from the Calrec team and other industry experts, Twitter feeds, links to social media, and RSS feeds. Visitors are encouraged to provide content which Calrec will publish and distribute. The aim is to create a forum for education and information-sharing between customers and anyone else in the audio world.
The community blogs and posts will focus on subjects that the audio community is passionate about, such as 5.1, loudness and networking, and on relevant technologies such as FPGAs (field programmable gate arrays). For example, Calrec's "…in 60 Seconds" blog is a weekly educational post, demystifying aspects of audio theory. Previous posts have tackled signal flow, EQ and compression. Future topics will include opinion pieces on relevant technology, the state of the industry, trade shows, and achievements (or disappointments) in broadcasting.
Currently, Calrec is seeking contributions to the site from audio mix engineers with training advice, technical suggestions, on-the-job stories to tell, challenges to share, or questions. These can be written or recorded in a phone interview (more information about contributing is available on the website).
"The corporate site has additional content, but we are particularly excited about our new community site. It is not intended for promotion, but to serve as a trusted community forum for relevant and even entertaining information about audio technology," comments Calrec Audio Marketing Manager Kevin Emmott.
"We have already had great responses from visitors about the useful and thought-provoking content to be found there. Future plans include more rich content, and in time the introduction of a forum to encourage customer feedback which we can feed into R&D development."