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Pay-TV providers neglect customer experience at their peril, new Paywizard research reveals Posted: 26/01/2017

Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty but must raise their customer relationship management game to gain ground in an increasingly competitive marketplace, new global research from subscription, billing and CRM specialist Paywizard shows. The survey of more than 6,200 consumers reveals 24% have cancelled a digital pay-TV service in the previous 12 months because of poor customer experience, while 84% say they would terminate a relationship with a TV provider if service and support were lacking and the company seemed out of touch with their needs.

Tags: paywizard | pay-tv | customer | customer experience | media | technology | consumers | cancel subscription
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