Capturing all the action with the latest breed of next generation cameras

Date: 19/10/2016
Capturing all the action with the latest breed of next generation cameras

For decades, professional standard videography cameras were financially out of reach for the majority of aspiring amateur photographers and filmmakers. However, it is no coincidence that in recent years, alongside the prolific rise of online channels and the popularity of digital devices, there is a growing trend for more affordable innovation in the UK action camera market. What is interesting is that the highest demand is not just from professional filmmakers, but anyone from holidaymakers to sports people, who want to get the clearest possible moving images of their activity.

The market for more cost effective high quality cameras has opened up a range of opportunities for people such as photographer, John Aldred. His creativity behind the camera lens sees him photograph everything from people on location to animals in studios, as he now writes full-time documenting his expertise and experiences for DIYPhotography.net.

Aldred explains how the new breed of action cameras reignited his ambitions for videography. I started with stills photography on film about 17 years ago, said Aldred. I spent a lot of time travelling around different countries documenting what I saw with the camera. Over time, my abilities increased, but I had never considered doing it for a living.

I'd always planned to get back into video at some point, but it was just far too cost prohibitive to purchase all the equipment I needed to make quality video productions. There were no DSLRs capable of video, no action cameras. Even entry level HD cameras which were pretty low quality by today's standards and started at several thousand pounds.

When Aldred started writing full time for DIYPhotography.net, his role involved providing a broad range of interviews and event coverage, as well as tutorials and reviews, which gave him a real justification to start investing in video equipment.

Aldred continued: There was a massive increase in the range and quality of video equipment, along with reduced cost, compared to a decade ago which has been a big help. I'd wanted an action camera for a long time, something small that I could just keep tucked in a bag or my pocket and use at a moment's notice when I saw something interesting.

I had been using my iPhone, but I wanted something a bit less obtrusive than a phone or DSLR. I also wanted to be able to shoot video while not tying my phone up. Being able to take it into more extreme conditions and go underwater with was also a big need.

After carrying out some research online, trawling reviews on YouTube and various other websites, Aldred was impressed with the potential capabilities of YI Technologys latest action camera. The photographer now owns six YI HD Action Cameras and also purchased a number of underwater housings to allow him to shoot footage that would be very difficult or impossible to capture with DSLRs or a phone. 

Having several cameras means that I can document behind the scenes on shoots or at an event, covering multiple camera angles simultaneously, said Aldred. No longer do I have to shoot with a single camera and waste half my day moving it to new angles and repeating actions to get a different take. I frequently have two cameras mounted side-by-side, which lets me record myself speaking to the camera, while another points at what I'm looking at. This allows me to easily cut between footage without having to repeat steps, or waste time shooting footage I wouldn't have if I were just using a single camera.

The portability element was also important to Aldred, particularly as he travels frequently and often shoots in remote locations that cannot be accessed by car. Aldred has found it a challenge packing his equipment into a small, light load that can be transported on foot.

Recently, I went on a shoot and I was able to take eight cameras with me - two DSLRs to shoot still photographs and six YI HD Action Cameras for behind the scenes footage. I can't fit eight DSLRs and lenses into one bag, and even if I could, I probably wouldn't be able to lift it, said Aldred.

Having to keep up to speed with the latest industry trends, Aldred is interested in experimenting with techniques in areas such as 360° video, and is keen to shoot more 4K images. Last month, YI Technology announced the launch of the industrys first and only action camera that provides 4K30 video recording with the longest ever recording time of up to 120 minutes.

The new camera strikes the balance between being easy to use for amateurs yet providing the quality and long recording times needed to shoot the best action video. Whether users want to create professional content, like Aldred, or just capture memories, it is crucial for the future of the industry that the best imaging technology is available and accessible.

Aldred concluded: The small VR cameras like the Theta S are great, but their resolution and quality is quite low. There's GoPro options, but they're about 5-6 times the price of using YI cameras and a 3D printed rig for a similar level of quality. So it is a no brainer, really. Ive been keeping a very close eye on the new YI 4K, and the idea of an Open API is just fantastic. For now, I'm looking forward to seeing how that develops and what features it provides while I make full use of the YI HD. The YI 4K is definitely in my future upgrade plans, though.

For more information on the YI 4K action camera, please visit www.yitechnology.com

 



Tags: John Aldred | UK action camera | YI Technology | 4K DSLR
Submitted by Ruth Clifford (Whiteoaks)
View author's directory page

News
Fiilex P3 Color LED Now Available in UK Posted: 24/11/2021
Fiilex and rsquo;s P3 Color LED Now Available in UK

Fiilex, manufacturer of high-end LED lighting for the film and television industries, has officially launched its P3 Color into the UK market.

Tags: fiilex | LED | Lights | color | Dicon | firberoptics | fixtures
Submitted by Cirro Lite (Europe) Ltd
More from this author
SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World Posted: 24/11/2021
SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World

SMPTE®, the home of media professionals, technologists, and engineers, will honor industry luminaries and next-generation leaders at the SMPTE Awards Gala, a virtual event taking place across two ceremonies on Nov. 30 and Dec. 1. Registration is free for this year’s event, which will feature a unique social reception and a program schedule that makes it easy to engage and celebrate with friends and colleagues around the globe.

Tags: Awards Gala | SMPTE | Progress Medal
Submitted by Wall Street Communications
More from this author
Flowics Wins 2021 NAB Show Product of the Year Awards Posted: 24/11/2021
Flowics Wins 2021 NAB Show Product of the Year Awards

Flowics, creator of the most comprehensive platform for powering remote and in-studio production of live graphics and interactive content, announced today that its Flowics Graphics is a Best New Graphics Technology winner in the 2021 NAB Show Product of the Year Awards. This official awards program recognizes the most significant and promising new products and technologies showcased by corporate partners of NAB Show.

Tags: Flowics | NAB Show | Flowics Graphics | Cloud Based | Technology | NAB Winner
Submitted by Wall Street Communications
More from this author
FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising Posted: 24/11/2021
FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising

Supponor, the global leader in virtual advertising solutions, is delighted to announce that FC Bayern Munich has signed an exclusive partnership with Supponor. As an indication of the strength of the partnership, the extended deal will also see FC Bayern Munich transition to the next generation of Supponor’s virtual advertising solution, Supponor AIR™. 

Tags: Supponor | FC Bayern | virtual advertising | Supponor AIR
Submitted by Bubble Agency
More from this author
Sports OTT platform Stream Viral offer Rev Share Plan Posted: 24/11/2021
Sports OTT platform Stream Viral offer Rev Share Plan

Stream Viral, a UK based OTT platfrom offering sports VoD for global sporting customers, announces a revolutionary revenue share model for customers not wanting to commit to a monthly charge.

Tags: OTT | Sports | VoD | Baseball | Football | Soccer
Submitted by Rain Dance Digital
More from this author
Visual Data Media Services Honored with Prestigious Rise Award for Investment in Women Posted: 24/11/2021
Visual Data Media Services Honored with  Prestigious Rise Award for Investment in Women

Visual Data Media Services was honored for its commitment to diversity and inclusion in professional career development, taking home the “Company Award for Investment in Women” at the 2021 Rise Awards.

Rise, the award-winning advocacy group for gender diversity in the media technology sector, announced the winners on November 18 at its annual awards ceremony held as part of the DPP Tech Leaders’ Briefing.







Tags: Visual Data Media Services | Rise Awards
Submitted by Bubble Agency
More from this author
nxtedition introduces nxt|cloud - Migrating nxtedition best of breed microservices to the public cloud Posted: 24/11/2021
nxtedition introduces nxt|cloud - Migrating nxtedition and rsquo;s and lsquo;best of breed and rsquo; microservices to the public cloud

Broadcast microservice specialist nxtedition has further enhanced the consolidated production and playout platform with nxt|cloud, a complete deployment of nxtedition which runs in the public cloud.

Tags: Broadcast | nxtcloud | nxtedition | playout | automation | microservices
Submitted by Manor Marketing
More from this author
ThinkParQ moves into media and entertainment with BeeGFS file system Posted: 24/11/2021
ThinkParQ moves into media and entertainment with BeeGFS file system

ThinkParQ, the company behind the leading parallel file system BeeGFS, has expanded its market reach by launching into the media and entertainment (M&E) sector.

Tags: ThinkParQ | BeeGFS | BeeGFS file system | media and entertainment | hardware-independent POSIX | parallel file system | ELEMENTS BOLT
Submitted by Page Melia PR
More from this author
EditShare Names CJP Broadcast as Channel Partner for UK and Ireland Posted: 24/11/2021
EditShare Names CJP Broadcast as Channel Partner for UK and Ireland

CJP Broadcast announces its appointment as an EditShare channel partner. The agreement, effectively immediately, covers the full range of EditShare storage, editing and media management products, including on-premises and cloud-virtualised systems.

Tags: CJP Broadcast Service Solutions Limited | ITIL based service desk solutions | broadcast tape digitisation | film digitisation | broadcast TV studio system integration | technical support services | live sports production system | Streamstar | Mo-Sys StarTracker S
Submitted by Stylus Media Communications
More from this author
Qumulo Recognized as One of the Fastest Growing Companies in North America by Deloitte Technology Fast 500 and trade; Posted: 24/11/2021
Qumulo Recognized as One of the Fastest Growing Companies in North America by Deloitte Technology Fast 500 and trade;

The Deloitte Technology Fast 500™ provides a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Qumulo, the breakthrough leader in radically simplifying enterprise file data management across hybrid cloud environments, ranked No. 163 on the 27th annual Deloitte Technology Fast 500™. "We’re honored to receive this recognition from Deloitte that underscores how Qumulo is contributing to our customers’ success and to the industry’s growth as a whole”, says Bill Richter, CEO Qumulo.






Tags: Deloitte Fast 500™ | File Data Management | Qumulo | North America
Submitted by Qumulo
More from this author
VidOvation Streamlines Live Video Distribution With AWS Elemental MediaConnect, Edge Computing, and Carrier-Agnostic e-SIMs Posted: 23/11/2021
VidOvation Streamlines Live Video Distribution With AWS Elemental MediaConnect, Edge Computing, and Carrier-Agnostic e-SIMs

VidOvation today announced that it has broadened its capabilities for live video distribution networks and cloud and edge computing. In addition, the company is rolling out carrier-agnostic e-SIMs with domestic and global support of 3G, 4G LTE, and 5G cellular networks.

Tags: VidOvation | live video distribution | e-SIM | cloud integration | cellular network
Submitted by Wall Street Communications
More from this author
Actus Digital Brings New, Enhanced Workflows to its Intelligent Compliance and Monitoring Platform at IBC2021 Posted: 23/11/2021
Actus Digital Brings New, Enhanced Workflows to its Intelligent Compliance and Monitoring Platform at IBC2021

Actus Digital, a leading provider of compliance logging and QA monitoring/alerting solutions, will showcase expanded workflows and enhancements to its AI-based, intelligent compliance and monitoring platform at IBC2021. The next generation of Actus Digital’s platform features extensive metadata integration for live and recorded content, as well as advanced search options, optimized content management and categorization, and quicker, more accurate content clipping, concatenation, and sharing. Leveraging the new capabilities, media companies can automate and semi-automate the publishing of high-quality video content extremely fast.

Tags: Compliance Logging | Metadata | Postproduction | OTT monitoring | IP streaming | Actus Adwatch
Submitted by 202 Communications
More from this author
Frequency Ensures Content Quality With Interra Systems ORION and ORION-OTT Monitoring Posted: 23/11/2021
Frequency Ensures Content Quality With Interra Systems and rsquo; ORION and ORION-OTT Monitoring

Interra Systems, a leading provider of content QC, monitoring, and analysis solutions to the digital media industry, today announced that Los Angeles-based software company Frequency, a leading provider of linear video channel cloud origination services, has deployed Interra Systems’ industry-leading ORION and ORION-OTT systems in an AWS cloud environment. Using Interra Systems’ end-to-end, cloud-based solutions, Frequency can efficiently monitor TSoIP contribution feeds while assuring exceptional audio-video quality and stability across its network of hundreds of FAST channels.

Tags: Free Ad-Supported Streaming Television | ORION | TSoIP | AWS cloud | QC and Monitoring | ORION-OTT
Submitted by 202 Communications
More from this author
SMPTE Rapid Industry Solutions On-Set Virtual Production Initiative Receives Epic MegaGrant Posted: 23/11/2021
SMPTE Rapid Industry Solutions On-Set Virtual Production Initiative Receives Epic MegaGrant

SMPTE®, the home of media professionals, technologists, and engineers, today announced that SMPTE — through its newest program, Rapid Industry Solutions (RIS) On-Set Virtual Production Initiative (OSVP) — has received a prestigious Epic MegaGrant from Epic Games. Drawing on the expertise and contributions of diverse technology and thought leaders, the RIS OSVP is working quickly to assess challenges; establish goals; and make interoperability specifications, workflows, and best practices open and free to the industry along with supporting educational courses and webcasts. The $150,000 Epic MegaGrant will empower SMPTE to deliver even more quickly on the promise of this first RIS Initiative.




Tags: Rapid Industry Solution | Epic | MegaGrant | RIS | On-Set Virtual Production
Submitted by Wall Street Communications
More from this author
Marketron Integration Suite Simplifies Cross-Platform Data Sharing With Connectors for Salesforce, HubSpot, and NetSuite Posted: 23/11/2021
Marketron Integration Suite Simplifies Cross-Platform Data Sharing With Connectors for Salesforce, HubSpot, and NetSuite

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today announced the first three connectors within the new Marketron Integration Suite. Connectors for Salesforce, HubSpot, and NetSuite simplify and automate the sharing of data between Marketron's traffic systems and the three platforms. Streamlining the exchange of data between CRM and accounting platforms, these connectors reduce data silos, eliminate duplication and normalization issues, improve data accuracy, and enable greater efficiency and agility across sales, traffic, and billing operations.

Tags: Integration Suite | Data Sharing | Efficiency | Agility | Cross Platform
Submitted by Wall Street Communications
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>