Leading London boutique post house Fifty Fifty has added a second Baselight grading suite as part of its expansion programme. With the growing interest in top end content for broadcast and streaming, both suites are equipped for 4K and HDR Ultra HD, and certified for Dolby Vision grading and delivery.
Originally a short-form house, Fifty Fifty is now best known for its broadcast work. As well as an ambitious expansion into a fourth building next to its original Soho base, to drive future creative and commercial growth, Fifty Fifty has recruited experienced long-form colourist Joe Stabb to run both the department and the new suite.
“Our boutique size enables us to offer agile, bespoke solutions,” said Cara Kotschy, managing director of Fifty Fifty. “The addition of beautifully styled and Dolby Vision accredited Baselight suites is a strategic move to put us at the forefront of technology and deliver our strategy within the high-end programming market. Baselight is a name that almost every single client will recognise and trust.”
Today, the majority of Fifty Fifty’s OTT deliverables are in HDR, so it is incredibly important that they have the confidence to deliver this new technology. The new suite matches the existing room technically, based on a Baselight TWO workstation with a Blackboard control surface. Fifty Fifty also use Baselight plug-ins in their editorial rooms and Flame VFX.