Civan gets Creative with Litra for Lifestyle Spots

Date: 14/08/2020
Civan gets Creative with Litra for and nbsp;Lifestyle Spots

When Home Becomes Studio in the Days of COVID

It takes more than a pandemic to keep cinematographer Timur Civan down. When work started going sideways Civan (www.timurcivan.com) created a new niche that would help him use his best assets: his creativity, his family and next door neighbors (actors), his ranch style home, a full scale production equipment package, and a little help from his friends and pets. He put together a Home Studio Production Package with his pitch and impressive portfolio. His agent booked jobs.

For one such job he created footage for the world’s largest furniture and home accessory retailer. The coming-back-together campaign geared up for summer and by June, Civan’s imagery could be seen in spots on broadcast television, cable, local TV and YouTube ads.

How did this one-man-band create rich, warm images to remind audiences of the cozy feeling of a celebratory dinner party toast with close friends? He kept the lighting simple yet effective with the studio lights complementing the practicals. And he eliminated the complication of hiding cables by choosing new battery-operated LED lights by Litra.

He used the LitraPro™ Bi-Color by the kitchen sink and the garden window to add character to the shots. With up to 1200 dimmable lumen output and color temperature from 3000-6000°K he used it to lend more texture to the scene. At 2.75x2”x1.2”, Civan says, “You can hide it in plain sight.” He put it to work edge-lighting the actors and to pop in a glint of chrome or gleam from the setting sun.

Lighting was especially critical for the clinking-glasses scene, where the foursome sits around a homey dinner table. A string of practical garden lights adds sparkle against the blue cast background exterior showing through the floor-to-ceiling windows in the dining area. Tea candles randomly placed on the table-top produce an authentic, friendly glow.

That’s where the LitraStudio™ did the trick. The RGBWW fixture is a mere 5.5” x 3.9” x 2” yet emits 3000 lumens of 97 TLCI fully tunable, dimmable color. After trying the Studio on a few shoots Civan made up his own quick reference guide to match color output with other popular LEDs brands. For what would become the commercial’s grand finale, Civan pushed the LitraStudio output into a muslin bounce and an inviting rosy hue washed over the actors and set.

For more information please visit www.litra.com



Tags: Litra | LitraStudio | portable | RGB | light | filmmaking | broadcasting | videography | photography | battery operated | lighting | cinematography | director of photography | lighting design | compact | LED | lumen | flicker free | waterproof | running-gun | remote | DSLR
Submitted by Vika Safrigina (Lewis Communications)
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ATEME TITAN Live Enables GTPL KCBPL to Launch Converged Headend in India Posted: 23/09/2020
ATEME and rsquo;S TITAN Live Enables GTPL KCBPL to Launch Converged Headend in India

ATEME, the leader in video delivery solutions for broadcast, cable TV, DTH, IPTV and OTT, today announced that GTPL KCBPL(GTPL KCBPL Digital Cable TV & Broadband), the renowned Indian entertainment, education and interactive services company, has chosen to implement ATEME’s TITAN Live solution for its cable TV and OTT platform.

Tags: ATEME | Broadcast | TITAN | OTT | GTPL KCBPL
Submitted by Whiteoaks
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Darlington FC Teams with CJP Broadcast for Quaker TV Posted: 23/09/2020
Darlington FC Teams with CJP Broadcast for Quaker TV

Darlington FC, one of Britain's leading fan-owned football clubs, has joined the growing number of sports organisations establishing their own IPTV channel. Core of the club's new live-streaming service, Quaker TV, is a complete system including a Streamstar X4 Live Production Studio and four-channel talkback, supplied and installed by CJP Broadcast Service Solutions Ltd. Quaker TV will be run entirely by Darlington FC volunteers, building on their experience in running the Darlington FC You Tube channel and Darlo Fans Radio.

Tags: CJP Broadcast Service Solutions Limited | ITIL based service desk solutions | broadcast tape digitisation | film digitisation | broadcast TV studio system integration | technical support services | live sports production system | Streamstar | StarTracker Studio
Submitted by Stylus Media Communications
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ATG Danmon Completes Committee Room Video Conferencing and AV Control System Upgrade for European Legislature Posted: 23/09/2020
ATG Danmon Completes Committee Room Video Conferencing and AV Control System Upgrade for European Legislature

ATG Danmon has completed a committee room video conferencing and audiovisual control system for one of Europe's longest established national legislatures. The facility is currently assigned to function as a venue in which elected representatives and their advisors can hold private discussion meetings. It is also used for seminars and as general meeting room space.

Tags: ATG Danmon UK | broadcast systems integration | broadcast systems integrators | broadcast television systems | studio design | playout centre design | newsroom design | satellite system design | broadcast infrastructure | broadcast archive system design | broadcast
Submitted by Stylus Media Communications
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TV Red Digital Chooses Anevia and Viaccess-Orca for New OTT TV Platform Posted: 23/09/2020
TV Red Digital Chooses Anevia and Viaccess-Orca for New OTT TV Platform

Anevia, a leading provider of OTT and IPTV software solutions, and Viaccess-Orca (VO), a global leader providing OTT, TV platforms and content protection, announce the start of a complete OTT TV platform for TV Red Digital in the Colombian capital, Bogota.

Tags: Anevia | OTT software | IPTV software | video compression | multiscreen IPTV head-ends | Cloud DVR | CDN solutions | VOD | cloud-native content delivery network solutions | NEA-CDN | NEA-DVR | multiscreen solutions for the delivery of live TV | streaming video | time-
Submitted by Stylus Media Communications
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Public News Chooses Grass Valley for Future-Ready Playout and Production Capability Posted: 23/09/2020
Public News Chooses Grass Valley for Future-Ready Playout and Production Capability

Pakistani broadcaster, Public News, has selected a range of Grass Valley solutions to underpin its upgraded production and playout operation. The new set-up gives the Urdu language broadcaster, owned and operated by Sports Star International Private Limited, future-ready capability, allowing it to seamlessly manage and operate multiple playout channels across any platform. The upgrade comes as part of a move to Public News’ new facility in Lahore.

Tags: Grass Valley | Playout
Submitted by Platform Communications
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Do Not Stop Me Now: IBC Showcase Continues After Successful Launch Week Posted: 23/09/2020
Don and rsquo;t Stop Me Now: IBC Showcase Continues After Successful Launch Week

IBC announces that IBC Showcase supported over 1,000 exhibitors and brought 20,000 attendees to virtual sessions in its inaugural week alone. The virtual event ran from September 8th – 11th 2020 and directly generated over 8,000 leads through a series of live exhibitor presentations and workflow tours. Visitors joined from 120 countries, including almost a third (31%) at C-suite, VP, EVP, Director level and above. IBC launched the Showcase as part of its ongoing commitment to connecting the industry and driving sales leads, innovation and collaboration. IBC also reveals that bookings for IBC 2021 are in line with the same point in previous years, with 50 per cent of space expected to be reserved by the end of September.

Tags: IBC
Submitted by Platform Communications
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Integration of Black Box Emerald KVM Platform With Lawo VSM Simplifies Deployments, Boosts Workflow Flexibility Posted: 22/09/2020
Integration of Black Box Emerald KVM Platform With Lawo VSM Simplifies Deployments, Boosts Workflow Flexibility

Black Box, an industry-leading provider of IT connectivity solutions, today announced that its award-winning Emerald Unified KVM platform now supports Lawo's Virtual Studio Manager (VSM) IP broadcast control and monitoring system. The many high-profile broadcast and cable companies in the U.S. that already use Lawo's VSM control environment to manage their editing suites, master control suites and mobile production studios can now also use Lawo VSM to configure and control their Emerald KVM workflows.

Tags: Black Box | Emerald | KVM | Lawo | Workflow
Submitted by Wall Street Communications
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ChyronHego Releases PRIME 3.7 Posted: 22/09/2020
ChyronHego Releases PRIME 3.7

ChyronHego today announced the release of PRIME 3.7, the latest iteration of the company's flagship graphics solution. With PRIME already recognized as a design and data integration powerhouse, a primary focus for this release is fulfilling the highest expectations of operators in a fast-paced live playout environment. ChyronHego has a long legacy of understanding and serving the needs of control room and truck personnel, and PRIME 3.7 continues this tradition.

Tags: ChyronHego | PRIME | Graphics | Live | Playout
Submitted by Wall Street Communications
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British high-tech companies highlighted in UK Pavilion at virtual ConnecTechAsia Posted: 22/09/2020
British high-tech companies highlighted in UK Pavilion at virtual ConnecTechAsia

The UK Pavilion at ConnecTechAsia has provided a valuable showcase for broadcast, telecom and IT technology companies from Great Britain and Northern Ireland in recent years. Due to the coronavirus pandemic, this year's exhibition will be a virtual event but is still set to be a valuable platform for the latest and best in high-tech equipment and systems from the United Kingdom.

Tags: BCA | BroadcastAsia | ConnecTechAsia | Tradefair
Submitted by Manor Marketing
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Mo-Sys to demonstrate virtual studio technologies at BroadcastAsia 2020 Posted: 22/09/2020
Mo-Sys to demonstrate virtual studio technologies at BroadcastAsia 2020

Mo-Sys, a world leader in precision camera tracking solutions for virtual studios and augmented reality, will be showcasing its award-winning StarTracker Studio at BroadcastAsia 2020’s all-new virtual reality experience running from September 29 to October 1 2020.

Having recently won a Virtual Best of Show Award during IBC 2020, Mo-Sys StarTracker Studio, the world’s first pre-configured virtual production system, brings moving camera virtual production within reach of all market sectors.

Tags: StarTracker | Camera Tracking | Virtual Production | LED | Virtual Studio
Submitted by Manor Marketing
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Fancy Film Accelerates with GB Labs FastNAS Posted: 22/09/2020
Fancy Film Accelerates with GB Labs FastNAS

GB Labs, the leader in intelligent storage solutions, has provided its FastNAS storage system to Fancy Film, Los Angeles, enabling the facility to complete colour correction and other finishing services on a major new documentary TV series.

Tags: storage | FastNAS | GB Labs | Post Production
Submitted by Manor Marketing
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GRAMMY-nominated Musician Upgrades Project Studio With KRK Systems and Latest Studio Monitors Posted: 22/09/2020
GRAMMY-nominated Musician Upgrades Project Studio With KRK Systems and rsquo; Latest Studio Monitors

Internationally acclaimed, GRAMMY Award-nominated and BRIT Female Artist of the Year-nominated musician Tina Guo is one of the most recorded solo cellists of all time. Known for her unique genre-crossing style, Guo’s mixes can be heard on hundreds of blockbuster film, television, and game soundtracks. As a dependable mixing solution, Guo turns to KRK Systems’ latest product offering, the ROKIT G4 White Noise 8-inch professional studio monitors. In addition to her recording projects, Guo also relies on her KRK G4s as playback monitors for her livestream concerts.

Tags: KRK Systems | Recording | Studio Monitors
Submitted by D. Pagan Communications
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Avid Breaks New Ground by Enabling Content Creators to Seamlessly Collaborate with Adobe Premiere Pro Editors Posted: 22/09/2020
Avid Breaks New Ground by Enabling Content Creators to Seamlessly Collaborate with Adobe Premiere Pro Editors

Editors Can Now Easily Access Avid Asset Management and Storage within Their Adobe Premiere Pro Workflows; Avid to Unveil Details with Adobe During All-Access Launch Event for the Creative Community on September 24

Tags: Avid | content | video editors | Adobe | PremierePro | production | MediaCentral | MediaCentral | Panel | post-production | storage | asset management | team collaboration
Submitted by RLYL
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