Civan gets Creative with Litra for Lifestyle Spots

Date: 14/08/2020
Civan gets Creative with Litra for and nbsp;Lifestyle Spots

When Home Becomes Studio in the Days of COVID

It takes more than a pandemic to keep cinematographer Timur Civan down. When work started going sideways Civan (www.timurcivan.com) created a new niche that would help him use his best assets: his creativity, his family and next door neighbors (actors), his ranch style home, a full scale production equipment package, and a little help from his friends and pets. He put together a Home Studio Production Package with his pitch and impressive portfolio. His agent booked jobs.

For one such job he created footage for the world’s largest furniture and home accessory retailer. The coming-back-together campaign geared up for summer and by June, Civan’s imagery could be seen in spots on broadcast television, cable, local TV and YouTube ads.

How did this one-man-band create rich, warm images to remind audiences of the cozy feeling of a celebratory dinner party toast with close friends? He kept the lighting simple yet effective with the studio lights complementing the practicals. And he eliminated the complication of hiding cables by choosing new battery-operated LED lights by Litra.

He used the LitraPro™ Bi-Color by the kitchen sink and the garden window to add character to the shots. With up to 1200 dimmable lumen output and color temperature from 3000-6000°K he used it to lend more texture to the scene. At 2.75x2”x1.2”, Civan says, “You can hide it in plain sight.” He put it to work edge-lighting the actors and to pop in a glint of chrome or gleam from the setting sun.

Lighting was especially critical for the clinking-glasses scene, where the foursome sits around a homey dinner table. A string of practical garden lights adds sparkle against the blue cast background exterior showing through the floor-to-ceiling windows in the dining area. Tea candles randomly placed on the table-top produce an authentic, friendly glow.

That’s where the LitraStudio™ did the trick. The RGBWW fixture is a mere 5.5” x 3.9” x 2” yet emits 3000 lumens of 97 TLCI fully tunable, dimmable color. After trying the Studio on a few shoots Civan made up his own quick reference guide to match color output with other popular LEDs brands. For what would become the commercial’s grand finale, Civan pushed the LitraStudio output into a muslin bounce and an inviting rosy hue washed over the actors and set.

For more information please visit www.litra.com



Tags: Litra | LitraStudio | portable | RGB | light | filmmaking | broadcasting | videography | photography | battery operated | lighting | cinematography | director of photography | lighting design | compact | LED | lumen | flicker free | waterproof | running-gun | remote | DSLR
Submitted by Vika Safrigina (Lewis Communications)
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Submitted by Stylus Media Communications
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Dejero Saves Bottle Tree Pictures Tens of Thousands of Dollars on Live Streaming Costs Posted: 02/12/2020
Dejero Saves Bottle Tree Pictures Tens of Thousands of Dollars on Live Streaming Costs

Dejero’s EnGo mobile transmitter made it possible for Boston-based video and creative services agency, Bottle Tree Pictures, to save tens of thousands of dollars on live streaming during its recent production of the “Toro Cooks for Jimmy” celebrity cooking fundraiser for The Jimmy Fund and the Dana Farber Cancer Institute.

Tags: Dejero | Bottle Tree Pictures | live streaming | EnGo | mobile transmitter | Boston | Toro Cooks for Jimmy | The Jimmy Fund | Dana Farber Cancer Institute | COVID-19 | charity | Josh Elliott | Toro | Dan Gruenpeter | Smart Blending Technology | Alex Enman | MKM Marcomms
Submitted by MKM Marketing Communications
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VUALTO VUDRM solution protects France Televisions audiovisual content Posted: 02/12/2020
VUALTO and rsquo;s VUDRM solution protects France T and eacute;l and eacute;visions and rsquo; audiovisual content

VUALTO, a leading live and on-demand video streaming and DRM provider, today announced that France Télévisions, the French public broadcaster and leading audiovisual group in France, has chosen to implement VUALTO’s digital rights management solution, VUDRM, to protect and deliver its audiovisual content across all its digital platforms.

Tags: VUALTO | France Télévisions | VOD | VUDRM | Broadcast | DRM
Submitted by Whiteoaks
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TAG Video Systems achieves AWS Technology Partner status, offers clients even greater accessibility and flexibility to deploy broadcast applications Posted: 01/12/2020
TAG Video Systems achieves AWS Technology Partner status, offers clients even greater accessibility and flexibility to deploy broadcast applications

TAG Video Systems, a leader in integrated software-based IP Probing, Monitoring and Multiviewer solutions, has announced that it has achieved Amazon Web Services (AWS) Select Technology Partner status. Companies who reach AWS Select Technology Partner status have met strict technical and business criteria. The announcement was made by Kevin Joyce, TAG’s Zer0 Friction Officer, who emphasized that the relationship will help customers cut a clear and simplified path toward an IP-based workflow in the cloud. When coupled with TAG's Zer0 Friction flexible, on demand OPEX operating model it removes barriers to deploy broadcast applications in the cloud.

Tags: TAG Video Systems | Multiviewers | Multiviewer technologies | 100% SW | 100% IP | 100% COTS/Cloud | Probing | Monitoring | Zer0 Friction | TAG | TAG VS | Kevin Joyce | Paul Briscoe | AWS Technology Partner
Submitted by Desert Moon
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PlayBox Neo Reports Increase in Demand for IP-Based Broadcast Playout Control Throughout 2020 Posted: 01/12/2020
PlayBox Neo Reports Increase in Demand for IP-Based Broadcast Playout Control Throughout 2020

Commemorating United Nations recent annual World Television Day, PlayBox Neo (www.playboxneo.com) reports an ongoing increase in global demand for broadcast channels, both online and on-air. “Mobile viewing devices have become very popular over the years but the number of households with television sets continues to increase around the world,” says PlayBox Neo CEO Pavlin Rahnev. “Broadcast media have played a valuable role in the fight against the coronavirus pandemic by providing information and diversionary entertainment. Electronic connectivity throughout much of the developed world allowed many people to work from home, not least our own customers who were able to make full use of secure IP remote control to operate their PlayBox Neo broadcast production, scheduling and playout systems from any internet-connected PC.”

Tags: PlayBox Neo | Cloud2TV | Channel-in-a-Box | CIAB | Capture Suite | broadcast asset management | integrated media asset management | broadcast systems infrastructure | IT-based broadcast systems | disaster recovery centres | disaster recovery systems | digital media
Submitted by Stylus Media Communications
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LYNX Technik Expands its yellobrik Fiber Solutions with 2x2 Optical Switch Posted: 01/12/2020
LYNX Technik Expands its yellobrik Fiber Solutions with 2x2 Optical Switch

The OSW 1022 is designed to improve connectivity and security on fiber networks, serve as a fiber line emergency switch, provide restoration & reconfiguration over optical paths, route diversity as well as support a wide range of other fiber optic applications. It ensures optical network protection and flexibility in optical network connectivity for a Broadcast or Professional AV facility.

Tags: OSW 1022 | yellobrik | LYNX Technik | optical switch | fiber optic switch
Submitted by Delamere Marketing
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Mo-Sys transforms radio studio into virtual production studio Posted: 01/12/2020
Mo-Sys transforms radio studio into virtual production studio

Mo-Sys Engineering, world leader in precision camera tracking solutions for virtual studios and augmented reality, collaborated with talkRADIO, the UK’s leading commercial radio news service, to create a turnkey virtual production environment which was first used for coverage of the US presidential election.

Tags: Mo-Sys | Mo-Sys StarTracker Studio | Mo-Sys VP Pro | talkRADIO | virtual production | virtual studio | virtual production studio | camera tracking | VFX | LED walls
Submitted by Manor Marketing
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Brightline Introduces ZELo Desktop Studio Light Posted: 01/12/2020
Brightline Introduces ZELo Desktop Studio Light

Bridgeville, Penn. – Brightline, a leading manufacturer of video lighting systems, today unveiled ZELo, its new desktop studio light for videoconferencing. Designed for business professionals, educators, broadcasters, and social media influencers, ZELo delivers broadcast-quality results that enhance personal lighting in any workspace.

Tags: Brightline | desktop lighting | videoconferencing | broadcasting | webcasting
Submitted by Pipeline Communications
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ELEMENTS continue to support industry with free access to remote editing software ELEMENTS Satellite Posted: 01/12/2020
ELEMENTS continue to support industry with free access to remote editing software and ndash; ELEMENTS Satellite

Recognising ongoing restrictions in today’s workplace, ELEMENTS, provider of innovative, high-performance media storage and server systems for the post-production and broadcast industry, is providing exclusive support by offering a one-month, limited free trial of ELEMENTS Satellite.  




Tags: Satellite | designed | media | storage | systems | post-production | broadcast | security | remote
Submitted by Manor Marketing
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Black News Channel Mobilizes Flawlessly with the Flexibility of their IP-Based Communications System Posted: 01/12/2020
Black News Channel Mobilizes Flawlessly with the Flexibility of their IP-Based Communications System

Clear-Com’s user-friendly, reliable systems and outstanding customer service contribute to new network’s success.

Debuting in February 2020 during Black History Month, Black News Channel (BNC) operates out of its brand new headquarters facility based in Tallahassee, Florida. BNC is an independent network that is minority-owned and operated, whose mission is to provide intelligent programming dedicated to the unique perspective of African American communities.

Almost immediately after bringing their new purpose-built facility online, the network had to shift to a remote production workflow as COVID restrictions sent people home. The flexible, IP-based comms system from Clear-Com, which had been installed in the facility by BeckTV, was able to flex to meet the comms challenges of today and tomorrow.

Tags: Clear-Com | Black History Month | Black News Channel | BNC | BeckTV
Submitted by Bubble Agency
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M6 Embraces The Benefits Of Evertz IP Technology For Its New Playout Centre Posted: 01/12/2020
M6 Embraces The Benefits Of Evertz IP Technology For Its New Playout Centre

Leading French broadcaster Metropole Television SA (commonly known as the M6 Group) has futureproofed its new Master Control Room near Paris by placing state of the art Evertz IP technology at the heart of its operation. The switch from SDI to IP (ST 2110) will allow M6 to easily incorporate new HD services, new delivery platforms and new video formats such as Ultra HD 4K and 8K.

Tags: Evertz | M6 | Metropole Television | IP Technology
Submitted by White Noise Public Relations Ltd
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LiveU and Grass Valley Team Up to Offer an End-to-End Solution for Remote Live Productions in the Cloud Posted: 01/12/2020
LiveU and Grass Valley Team Up to Offer an End-to-End Solution for Remote Live Productions in the Cloud

LiveU and Grass Valley are joining forces to offer a pre-integrated cloud-based solution for remote live productions, enabling customers to simplify their processes and automate live and non-live news and sports productions in an efficient, agile and customizable workflow.

Tags: cloud | newsgathering | live production
Submitted by Jump PR
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DoPchoice Adds Light Directing Tools for Rotolight Titan X1 andd lvet Kosmos Posted: 01/12/2020
DoPchoice Adds Light Directing Tools for Rotolight Titan X1 and amp; Velvet Kosmos

LED lighting is in. The technology is moving fast and DoPchoice is staying ahead of the curve with new creative tools to make the most of the Rotolight Titan X1 and Velvet Kosmos fixtures.

Tags: DoPchoice GmbH | Light Modifiers | ARRI Orbiter | Obiter | Lightbank | Snapbag | lighting | cinematography | Local 728 | Local 80 | gaffer | light control | cinema tools | LED | Rabbit Rounder | Snapgrid | TRP Worldwide | Snapbag | reflective fabric | internal 3D Baffle
Submitted by Lewis Communications
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Aveco and Spectra Logic Combine Strengths for End-to-End Ingest to Archive Workflow Solution Posted: 01/12/2020
Aveco and Spectra Logic Combine Strengths for End-to-End Ingest to Archive Workflow Solution

Aveco®, the media industry’s largest independent automation provider, and Spectra Logic®, a leader in data storage and data management solutions, today jointly announced a fully integrated media asset management (MAM) and archiving solution, which has been fully tested, certified and put on air.

Tags: Broadcast | MAM | Archive | Archiving
Submitted by Silverknight Consulting
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