Civan gets Creative with Litra for Lifestyle Spots

Date: 14/08/2020
Civan gets Creative with Litra for and nbsp;Lifestyle Spots

When Home Becomes Studio in the Days of COVID

It takes more than a pandemic to keep cinematographer Timur Civan down. When work started going sideways Civan (www.timurcivan.com) created a new niche that would help him use his best assets: his creativity, his family and next door neighbors (actors), his ranch style home, a full scale production equipment package, and a little help from his friends and pets. He put together a Home Studio Production Package with his pitch and impressive portfolio. His agent booked jobs.

For one such job he created footage for the world’s largest furniture and home accessory retailer. The coming-back-together campaign geared up for summer and by June, Civan’s imagery could be seen in spots on broadcast television, cable, local TV and YouTube ads.

How did this one-man-band create rich, warm images to remind audiences of the cozy feeling of a celebratory dinner party toast with close friends? He kept the lighting simple yet effective with the studio lights complementing the practicals. And he eliminated the complication of hiding cables by choosing new battery-operated LED lights by Litra.

He used the LitraPro™ Bi-Color by the kitchen sink and the garden window to add character to the shots. With up to 1200 dimmable lumen output and color temperature from 3000-6000°K he used it to lend more texture to the scene. At 2.75x2”x1.2”, Civan says, “You can hide it in plain sight.” He put it to work edge-lighting the actors and to pop in a glint of chrome or gleam from the setting sun.

Lighting was especially critical for the clinking-glasses scene, where the foursome sits around a homey dinner table. A string of practical garden lights adds sparkle against the blue cast background exterior showing through the floor-to-ceiling windows in the dining area. Tea candles randomly placed on the table-top produce an authentic, friendly glow.

That’s where the LitraStudio™ did the trick. The RGBWW fixture is a mere 5.5” x 3.9” x 2” yet emits 3000 lumens of 97 TLCI fully tunable, dimmable color. After trying the Studio on a few shoots Civan made up his own quick reference guide to match color output with other popular LEDs brands. For what would become the commercial’s grand finale, Civan pushed the LitraStudio output into a muslin bounce and an inviting rosy hue washed over the actors and set.

For more information please visit www.litra.com



Tags: Litra | LitraStudio | portable | RGB | light | filmmaking | broadcasting | videography | photography | battery operated | lighting | cinematography | director of photography | lighting design | compact | LED | lumen | flicker free | waterproof | running-gun | remote | DSLR
Submitted by Vika Safrigina (Lewis Communications)
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Pebble releases trading update for the year ending 31st December 2021

Pebble Beach Systems Group plc has released a trading update today, announcing that it expects to report 2021 results significantly ahead of market expectations. Revenue was approximately £10.6m up 26% on the 2020 result, whilst orders were up 75% at £13.7m (which includes £1.5m of orders delayed from 2020 due to Covid).

Tags: Pebble | Pebble Control | Automation | Integrated | IP | Virtualised Playout Technology | Content Management
Submitted by Bubble Agency
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Pixellot and The National Travel Basketball Association Team Up to Bring New Level of Exposure and Access to Youth Tournaments Posted: 26/01/2022
Pixellot and The National Travel Basketball Association Team Up to Bring New Level of Exposure and Access to Youth Tournaments

Pixellot, the world’s leading provider of AI-Automated™ sports video and analytics solutions, has partnered with The National Travel Basketball Association (NTBA), the nation’s premier youth travel basketball tournament operator to provide software and hardware solutions for the capture, production and streaming of basketball games and tournaments across the United States.

Tags: Pixellot | NTBA | AI | basketball | NTBA games | National Travel Basketball Association
Submitted by Bubble Agency
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farmerswife announces global launch of Cirkus Posted: 26/01/2022
farmerswife announces global launch of Cirkus

farmerswife, which provides resource scheduling, project management, and team collaboration software for the demanding needs of today’s media industry, is delighted to announce the immediate availability of Cirkus, its powerful new SaaS task and project management solution. Designed to address the specific project needs of media organisations, the cloud-based Cirkus is available as both an integration for farmerswife, or as a standalone product, and has been built to reflect and adapt to the way teams work and collaborate in the real world.




 



Tags: farmerswife | Cirkus | SaaS | production software | post-production software | broadcasting software
Submitted by Bubble Agency
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HPA Announces Tech Retreat Supersession Details: Beyond the Hype Posted: 25/01/2022
HPA Announces Tech Retreat Supersession Details: Beyond the Hype

The Hollywood Professional Association (HPA) has announced further details for the much-anticipated 2022 HPA Tech Retreat Supersession, this year focusing on virtual production. The Supersession will take place in person on Tuesday, February 22 during the four-day Tech Retreat. Programmed this year by respected industry experts Kari Grubin and Erik Weaver, the Supersession boasts an impressive lineup of speakers, demonstrations, and case studies from leaders in the adaptation and evolution of virtual production and in camera VFX. The program presents an unusual opportunity to see what happens when the major technology innovators and manufacturers collaborate in real time. Speakers are still being added and further updates will be available at hpaonline.com. 

Tags: HPA | HPA Tech Retreat | virtual production | Supersession | AOTO | Planar | Sony
Submitted by ignite strategic communications
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VEO Cin and eacute;mas selects Globecast, in partnership with EasyBroadcast, to create a live cinema B2B OTT platform Posted: 25/01/2022
VEO Cin and eacute;mas selects Globecast, in partnership with EasyBroadcast, to create a live cinema B2B OTT platform

Globecast, the global solutions provider for media and content management, has announced that VEO Cinémas, based in the south of France, has selected Globecast, in partnership with EasyBroadcast, a France-based, patented hybrid streaming technology supplier, to provide a B2B OTT service for distributing value-added live content to cinemas around France. 

Tags: Globecast | streaming | OTT | cinema
Submitted by Jump PR
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Bitcentral acquires Powr.tv to provide a more robust streaming engine across all major OTT and mobile platforms Posted: 25/01/2022
Bitcentral acquires Powr.tv to provide a more robust streaming engine across all major OTT and mobile platforms

.Bitcentral Inc., the provider of award-winning efficient media workflows for broadcast and digital video, today announced that it has acquired Powr.tv, the provider of the leading direct-to-consumer video publishing solution. The Powr.tv end-to-end platform allows media networks and content owners to rapidly deploy OTT and mobile applications, broaden their reach to new audiences, and increase their revenue.

Tags: Bitcentral | Power.tv | acquisition
Submitted by Staff
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Brazilian SBTVD Forum Selects MPEG-5 LCEVC for the video enhancement codec layer of its Next Generation Television Broadcast System, TV 3.0 Posted: 25/01/2022
Brazilian SBTVD Forum Selects MPEG-5 LCEVC for the video enhancement codec layer of its and nbsp;Next Generation Television Broadcast System, TV 3.0

The news comes as the Brazilian Digital Terrestrial Television System Forum (SBTVD) finalized its technical evaluation phase of the TV 3.0 project to define the next-generation television system in Brazil. MPEG-5 LCEVC will become the multilayer video enhancement technology for implementation within SBTVD TV 3.0 after its launch expected in 2024, and its inclusion in the system demonstrates its maturity and fit for next generation broadcast needs.



Tags: v-nova | lcevc | v-nova lcevc
Submitted by Whiteoaks
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OOONA Tools Now Speak More Languages Posted: 25/01/2022
OOONA Tools Now Speak More Languages

OOONA, a global provider of professional management and production tools for the media localization industry, has decided to localize the user interface of its popular online toolkit for the creation and handling of timed text assets for the media and entertainment industry.

Tags: OOONA | professional management and production platform for the localization industry | OOONA Manager | cloud-based translation | subtitling software | captioning software | The POOOL | OOONA Convert | OOONA Mobile | OOONA Tools
Submitted by Stylus Media Communications
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STS Global Inc. Joins Network Innovations, Enhancing the Design and Delivery of Customized Connectivity Solutions to Global Clients Posted: 24/01/2022
STS Global Inc. Joins Network Innovations, Enhancing the Design and Delivery of Customized Connectivity Solutions to Global Clients

Network Innovations (NI) announces the acquisition of STS Global Inc., one of the satellite industry’s most experienced global ground systems integrators, offering turnkey network systems and engineering design. Over the years, STS Global has provided services to connect clients in remote locations, transmit crucial data, provide secure networks, and more, to ensure reliable services anywhere on earth.

Tags: Network Innovations | STS Global | satellite
Submitted by D. Pagan Communications
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Custom Consoles Reports Highly Successful 2021 Posted: 24/01/2022
Custom Consoles Reports Highly Successful 2021

Custom Consoles reports a highly successful year across all five of its main market sectors: broadcast, network operation control, process control, security and transport. The company experienced sustained demand during 2021 from customers in the UK, mainland Europe, the USA, APAC and the Middle East.

Tags: Custom Consoles Ltd | broadcast control room furniture | Covid-19 safety screens | Operator Safety Screen | motorised desks | manually-adjustable desks | sound-insulated equipment housings | MediaWall | Media Wall | monitor walls | post-production studio furniture
Submitted by Stylus Media Communications
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THEO Technologies launches hesp.live, the first HTTP-based real-time video API at scale Posted: 24/01/2022
THEO Technologies launches hesp.live, the first HTTP-based real-time video API at scale

Video tech company THEO Technologies has launched hesp.live, the first HTTP-based real-time video streaming infrastructure that reaches sub-second latency at scale. This technology disrupts the industry standard of multiple seconds of latency and is currently the fastest HTTP-based video live streaming solution. THEO Technologies achieved this by leveraging the High Efficiency Streaming Protocol (HESP) that enables live interactivity at scale for industries such as sports, betting, auctioning, gaming and live events.

Tags: OTT | low latency | live streaming | hesp | DASH | HLS | CDN
Submitted by Staff
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IBC Accelerators: Industry leaders take action to achieve Carbon Net Zero Live Production Posted: 24/01/2022
IBC Accelerators: Industry leaders take action to achieve Carbon Net Zero Live Production

A team of world-leading sports broadcasters, rights owners and technology vendors, collaborating as part of IBC’s Accelerator Media Innovation Programme, have revealed the initial results from an English Premier League production workflow trial to support the goal of a carbon ‘net zero’ future for live productions. Together, they demonstrate how innovative remote & cloud production workflows can meet ambitious sustainability objectives and reduce the environmental impact of live production




Tags: ibc
Submitted by Platform Comms
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Clear-Com HelixNet and FreeSpeak II Rise to the Challenge at the National Paralympic Games XVI Posted: 24/01/2022
Clear-Com and rsquo;s HelixNet and FreeSpeak II Rise to the Challenge at the National Paralympic Games XVI

The 16th National Paralympic Games were hosted in Indonesia last year from November 2nd – 13th at the Mandala Stadium in Jayapura, Papua, Indonesia. Clear-Com’s Indonesian-based Partner, 86 Inc., was contacted by the Organizing Committee of the Opening and Closing Ceremonies (OCC) to assist with the show management and live broadcast communications for the complex events. 86 Inc. recommended a solution based around Clear-Com®’sHelixNet® Digital Network Partyline and FreeSpeak II® Digital Wireless Intercom.

Tags: Clear-Com® HelixNet® Digital Network Partyline | FreeSpeak II® Digital Wireless Intercom
Submitted by Bubble Agency
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