Civan gets Creative with Litra for Lifestyle Spots

Date: 14/08/2020
Civan gets Creative with Litra for and nbsp;Lifestyle Spots

When Home Becomes Studio in the Days of COVID

It takes more than a pandemic to keep cinematographer Timur Civan down. When work started going sideways Civan (www.timurcivan.com) created a new niche that would help him use his best assets: his creativity, his family and next door neighbors (actors), his ranch style home, a full scale production equipment package, and a little help from his friends and pets. He put together a Home Studio Production Package with his pitch and impressive portfolio. His agent booked jobs.

For one such job he created footage for the world’s largest furniture and home accessory retailer. The coming-back-together campaign geared up for summer and by June, Civan’s imagery could be seen in spots on broadcast television, cable, local TV and YouTube ads.

How did this one-man-band create rich, warm images to remind audiences of the cozy feeling of a celebratory dinner party toast with close friends? He kept the lighting simple yet effective with the studio lights complementing the practicals. And he eliminated the complication of hiding cables by choosing new battery-operated LED lights by Litra.

He used the LitraPro™ Bi-Color by the kitchen sink and the garden window to add character to the shots. With up to 1200 dimmable lumen output and color temperature from 3000-6000°K he used it to lend more texture to the scene. At 2.75x2”x1.2”, Civan says, “You can hide it in plain sight.” He put it to work edge-lighting the actors and to pop in a glint of chrome or gleam from the setting sun.

Lighting was especially critical for the clinking-glasses scene, where the foursome sits around a homey dinner table. A string of practical garden lights adds sparkle against the blue cast background exterior showing through the floor-to-ceiling windows in the dining area. Tea candles randomly placed on the table-top produce an authentic, friendly glow.

That’s where the LitraStudio™ did the trick. The RGBWW fixture is a mere 5.5” x 3.9” x 2” yet emits 3000 lumens of 97 TLCI fully tunable, dimmable color. After trying the Studio on a few shoots Civan made up his own quick reference guide to match color output with other popular LEDs brands. For what would become the commercial’s grand finale, Civan pushed the LitraStudio output into a muslin bounce and an inviting rosy hue washed over the actors and set.

For more information please visit www.litra.com



Tags: Litra | LitraStudio | portable | RGB | light | filmmaking | broadcasting | videography | photography | battery operated | lighting | cinematography | director of photography | lighting design | compact | LED | lumen | flicker free | waterproof | running-gun | remote | DSLR
Submitted by Vika Safrigina (Lewis Communications)
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Submitted by Whiteoaks
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CTERA Reports Rapid Growth in 2020 Amid Increased Demand for the Multi-Cloud Global File System Posted: 03/03/2021
CTERA Reports Rapid Growth in 2020 Amid Increased Demand for the  Multi-Cloud Global File System

CTERA, the edge-to-cloud file services leader, announced strong growth in 2020 driven by continued demand for its multi-cloud global file system. CTERA enters 2020 having realised a 47 percent year-over-year annual recurring revenue increase in its edge-to-cloud solutions. CTERA today delivers the most broadly implemented enterprise cloud file storage solution, deployed in over 50,000 sites in 110 countries and utilised by millions of corporate users daily. CTERA’s business growth capped an impressive year highlighted by new Fortune 500 customer wins, including leading global brands such as W.L. Gore and Festo, state governments including the State of Texas and the State of Florida, as well as prominent U.S. federal civilian and military wins driven by CTERA’s U.S. DoD Approved Product List (APL)-certified private cloud solution.


Tags: CTERA | Multi-cloud global file systems | data storage | data management
Submitted by A3 Communications
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Trickbox TV Engage Seven New Hires In Exciting Company Expansion Posted: 03/03/2021
Trickbox TV Engage Seven New Hires In Exciting Company Expansion

During a year of COVID-19 uncertainty, the increased demand on Trickbox's broadcasting facilities has supported company growth. Seven new roles have been filled to support Trickbox's expansion of both their Virtual Events and Outside Broadcast departments. The new hires have diverse and impressive experience in the broadcasting industry and will be valued assets to Trickbox in the future.





Tags: Virtual Events | OB | Recruitment | Live-Streaming
Submitted by Trickbox TV Ltd.
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Fugro Shores Up Its Communications with Clear-Com Posted: 03/03/2021
Fugro Shores Up Its Communications with Clear-Com

IP-based Eclipse Matrix, Agent-IC Mobile App, and LQ IP Interfaces Enhance Quality and Streamline Offshore Facility Monitoring and Inspections.

When your job is offshore monitoring and inspection of critical infrastructure facilities and potentially hazardous environments, communications quality is high on the priority list.

The world's leading service provider for the collection and interpretation of data relating to the earth's surface and sub-surface, Fugro manages a global network of remote operations centers (ROCs) providing autonomous survey, inspection, remote vehicle piloting, data processing and satellite positioning services to the maritime industry. To streamline and enhance communications among its teams and these clients, Fugro is rolling out a combination of Clear-Com® IP and wireless intercom technologies including the Eclipse® HX Digital Matrix Delta Frame equipped with E-IPA Interface Cards, LQ® Series of IP Interfaces and the Agent-IC® Mobile App.

Tags: IP-based Eclipse Matrix | Agent-IC Mobile App | LQ IP Interfaces | Clear-Com | Fugro
Submitted by Bubble Agency
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PGA TOUR Selects AWS as Its Official Cloud Provider Posted: 03/03/2021
PGA TOUR Selects AWS as Its Official Cloud Provider

PGA TOUR uses AWS machine learning and analytics to bring fans closer to the course and transform how they experience the world’s greatest golf tournaments 

AWS, First Tee, and the TOUR will partner to empower children and teenagers to build inner-strength, confidence, and resilience through the game of golf



Tags: AWS | Amazon | PGA Tour | Sports | Live production | media services | cloud | video distribution | digital experiences
Submitted by Amazon Web Services
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AJA Announces T-TAP Pro Posted: 03/03/2021
AJA Announces T-TAP Pro

AJA Video Systems has unveiled T-TAP Pro, a compact, silent, and portable Thunderbolt™ 3-connected device that simplifies 4K/UltraHD and 2K/HD/SD monitoring and output over 12G-SDI and HDMI 2.0 on compatible Mac® or PC computers. Ideal for a range of production scenarios, T-TAP Pro provides high-quality video monitoring, including High Dynamic Range (HDR) support for high frame rate (HFR) and large raster workflows from a Thunderbolt 3 host system.

Tags: Thunderbolt | 4K/Ultra HD | monitoring | 12G-SDI | HDMI 2.0 | HFR | HDR
Submitted by AJA
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AJA Releases Desktop Software v16 Posted: 03/03/2021
AJA Releases Desktop Software v16

AJA Video Systems has released Desktop Software v16, a free update that introduces powerful new features to AJA’s lineup of KONA, Io and T-TAP products, such as High Dynamic Range (HDR) signaling over SDI, expanded IP video functionality, support for the just announced T-TAP Pro Thunderbolt™ 3 output device, and increased compatibility with the latest hardware and operating systems.

Tags: HDR | IP | T-Tap Pro | Desktop Software
Submitted by AJA
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TRACAB Releases Coach Paint 8.2 Posted: 02/03/2021
TRACAB Releases Coach Paint 8.2

TRACAB, a ChyronHego brand, today announced the release of Coach Paint 8.2, the company's popular sports-agnostic coaching analysis software. Version 8.2 enhances Coach Paint with improved timeline features, more robust formation visualization, upgrades to flash detection, and the introduction of the all-new Coach Paint Training Ground, a mobile tool that makes telestration and video review immediately available to coaching teams before, during, and after a match.



Tags: TRACAB | Coach | Paint | Tool | Training | Ground
Submitted by Wall Street Communications
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Chyron Realigns EMEA Sales Structure to Enhance Agility in Guiding Customers to Next-Gen Live Production Workflows Posted: 02/03/2021
Chyron Realigns EMEA Sales Structure to Enhance Agility in Guiding Customers to Next-Gen Live Production Workflows

Chyron today announced that the company has realigned the structure of its EMEA sales operations to enable greater efficiency in meeting customer requirements and in guiding customers toward the next generation of live production. As part of this initiative, Chyron has named Olivier Cohen its senior vice president of EMEA sales and appointed Rosa Pereiro to serve as senior sales director for Southern Europe.



Tags: Chyron | EMEA | Sales | Structure | NextGen
Submitted by Wall Street Communications
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TV Moving to All-IP - Dream or Reality? Deutsche Telekom, RDK, Broadpeak, and Wyplay to Explore Challenges and Solutions in a Virtual Panel Posted: 02/03/2021
TV Moving to All-IP and ndash; Dream or Reality? Deutsche Telekom, RDK, Broadpeak, and Wyplay to Explore Challenges and Solutions in a Virtual Panel

Broadpeak®, a leading provider of content delivery network (CDN), video streaming solutions, and multicast ABR for content providers and pay-TV operators worldwide, and Wyplay, a global TV Professional Services and Video Platform Solutions provider, announced today that they will host a joint virtual roundtable discussion on March 16. The panel will explore the latest trends related to the TV industry's transition to all-IP, with real-world case studies from Deutsche Telekom, RDK, and tier-1 TV operators.

Tags: Boadpeak | Wyplay | Virtual. Roundtable | IP
Submitted by 202 Communications
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Black Box and OSPL to Host March 3 Webinar on Asset Protection With TEMPEST-Certified Secure KVM Switches Posted: 02/03/2021
Black Box and OSPL to Host March 3 Webinar on Asset Protection With TEMPEST-Certified Secure KVM Switches

Black Box, an industry-leading provider of IT connectivity solutions, is partnering with OSPL UK to present "How to Protect Assets and Information With TEMPEST-Certified Solutions." Starting at 10 a.m. GMT on March 3, the 45-minute presentation will explain the TEMPEST protection profile, the test and certification process and the security benefits of TEMPEST modifications to Black Box Secure KVM Switches. The webinar will conclude with a live Q&A session.

Tags: Black Box | OSPL | Webinar | KVM | Switches
Submitted by Wall Street Communications
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Spectra Logic and OpenDrives Partner to Provide End-to-End Data Storage and Lifecycle Management Solution Posted: 02/03/2021
Spectra Logic and OpenDrives Partner to Provide End-to-End Data Storage and Lifecycle Management Solution


Spectra Logic, a leader in data storage and data management solutions, and OpenDrives, a global provider of enterprise-grade, hyper-scalable network-attached storage (NAS) solutions, today announced an end-to-end, fully integrated data storage and storage lifecycle management solution to improve data storage workflows, ensure organisational agility and reduce costs. The combined solution integrates OpenDrives’ high-performance, low-latency primary storage with Spectra Logic’s StorCycle® Storage Lifecycle Management software that accelerates workflow productivity and advances business efficiencies.




Tags: Spectra Logic | OpenDrives | data storage | data managemetn
Submitted by A3 Communications
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GB Labs partners with Wasabi for media-scale cloud storage solutions Posted: 02/03/2021
GB Labs partners with Wasabi for media-scale cloud storage solutions

GB Labs, innovators of powerful and intelligent storage solutions for the media and entertainment industries, is now a member of the Wasabi partner network. Wasabi is known for its Hot Cloud Storage, a disruptively simple storage technology that delivers speed, productivity and price benefits.

Tags: Storage | cloud | media | broadcast | cloud storage | Wasabi | archive | management | intelligence | on premise | production | Unify Hub | hardware | partnership
Submitted by Manor Marketing
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