Avid today announced that its technology was at the forefront of ITV Studios upgrade to HD of the nation's favourite soap, Coronation Street. The first HD episode aired on ITV this week, six months prior to the soap's 50th anniversary.
The upgrade, which means the workflow has moved from an SD tape-based set-up to an HD file-based format, has been in progress for over two years with Avid offering ITV high-level consultancy, training and support throughout the entire process.
At the heart of the new HD workflow is an integrated Avid Unity ISIS media network with up to 12 HD video steams being ingested via Avid ISOsync's server recording software to Avid AirSpeed's media platform. Avid also worked closely with ITV to help develop and write the ISOsync application that enables linked multi-channel ingest and instant synchronised playback of the video streams to the studio.
Paul Hennessy, vice president of sales for EMEA, said: "This has been a great project for us to be a part of. We've been able to work very closely with ITV Studios and really understand what they needed to achieve from their HD workflow. With our products at its heart, ITV now has a HD workflow that's quick, efficient and productive - and we welcome the fact that more of Britain's best loved soaps will be following suit in the near future."