Deluxe Acquires Sfera: Adds Cloud Platform to Propel Deluxe Localization to Top of Fast-Growing Global Content Industry

Date: 01/11/2016
Deluxe Acquires Sfera: Adds Cloud Platform to Propel Deluxe Localization to Top of Fast-Growing Global Content Industry

Deluxe Entertainment Services Group Inc. (Deluxe), solving creative and technology challenges for content creators and distributors for 100+ years, has acquired Sfera (Sfera Studios and Sfera Labs), a global, cloud based localization platform and distributed services firm. Adding Sfera's proven technology to Deluxe's worldwide reach, relationships, and industry knowledge positions Deluxe Localization -- a newly-formed division of the company, as the leader in media services capable of helping providers meet the unprecedented worldwide demand for entertainment content in a market where localization capacity is limited and technology is largely unproven.

The sheer volume of entertainment content is increasing worldwide like never before. According to FX Networks Research, the number of original scripted series in the US alone has nearly doubled since 2009 with new digital providers setting the standard for international expansion. This explosive growth has created significant demand for fast, high-quality localization services. Deluxe is responding to clients' needs by investing in world class technology; initially integrating Sfera cloud technology into Deluxe Localization to provide the best localization platform in the industry, with plans to expand the platform to serve as a core element of the company's overall development of new automated, technology-based processes and services.

The combination of Deluxe and Sfera creates one of the largest capacities in the world, with thousands of translators covering 50+ languages across 75 countries. Activating that force on the Sfera platform creates the massive scalability and security required to meet the content localization needs of the global marketplace. 

Deluxe CEO John Wallace said, "We created Deluxe Localization together with Sfera to make sure our clients have the kind of capacity, capability, and state-of-the-art technology that just wasn't present in the industry, and is absolutely required to reach worldwide audiences. The Sfera cloud platform lets us harness our global workforce and the data generated across our businesses to build more efficient operations capable of serving the growing appetite for content around the world." 

Initially, Sfera's platform and tools will power Deluxe Localization to enable asset management, workflow and translation management, automated quality control (QC), and real-time analytics for services including:

 

  • Subtitling in 50+ languages -- English template creation, translation origination, conforming, QC and version control
  • Accessibility services -- Closed captioning, subtitles for the hearing impaired, and audio description
  • Material ingest -- Material creation, watermarking, automated synchronization with audio 
  • Audio -- Conforming, language identification, and quality control
  • Metadata -- Creation, conform, and quality control
  • Quality Control -- Localized assets, film/TV content packaging, validation, and audio

 

Sfera Founder and CEO Morgan Fiumi said, "We're incredibly excited to join Deluxe. Sfera is a team of amazing individuals with a vision for developing industry-first technology. Deluxe will enable us to accelerate our technology and bring efficiencies to our clients on a much broader scale. I am thrilled to become part of this iconic brand and join John [Wallace] and his team to launch and drive this innovation." 

Fiumi will take on the newly-created role of Chief Innovation Officer of Deluxe, overseeing product and development across all divisions of the Company, along with the continued development of the Sfera platform, reporting to Deluxe CEO John Wallace. The new global Deluxe Localization Division will be led by former Google Head of Global Language Services, Derek McKellar, also reporting to Wallace, who joins the company in December. The Sfera team in Los Angeles will continue to work in its Santa Monica facility, and its team in India will continue to work in its Bangalore facility. 

Ron Horwitz, Deluxe SVP of Worldwide Localization, said, "Our clients have seen the demand for their content just explode worldwide. Combining Deluxe Localization with Sfera creates a solution for their need -- it gives them more capacity, more security, and more skilled resources to localize content than they've ever had access to before. Having been part of building this organization from its early days, I'm excited to work with Derek, Morgan, and the Sfera team to drive it forward with this technology-based approach."

About Deluxe Entertainment Services Group Inc. 

Deluxe Entertainment Services Group Inc. is the global leader in digital services and technology solutions for content creation and delivery. Since 1915 Deluxe has been a trusted partner to Hollywood studios, independent filmmakers, TV networks, online content producers, brands, and anyone looking to bring stories and experiences to audiences. Deluxe Creative companies house the world's top talent, amplified through a unified technology and business infrastructure to streamline processes, move media seamlessly, and connect our teams globally. Deluxe Delivery Solutions offer everything clients need to transform and deliver content in any format and release or broadcast window, for any recipient, to any device and destination, with any workflow. With headquarters in Los Angeles and New York, and operations in 25 key media markets worldwide, the company relies on the talents of 7,000 of the industry's premier artists, experts, and innovators. bydeluxe.com

About Sfera 

Sfera studios was founded in 2011 to bring media servicing into the cloud age. The Sfera platform seamlessly connects work to the most qualified professionals worldwide. Removing friction, limited infrastructures, and geographical constraints, Sfera's cloud-based workforce has shifted the efficiency frontier of the workplace by making specialized labor scalable, measurable, and available on demand. www.sferastudios.com

 



Tags: Deluxe | Sfera | Acquisition
Submitted by Deluxe Entertainment Services Group Inc.
View author's directory page

Related Interviews
  • 3D Storm, Newtek partners for 20yrs, shares the latest from the VIZRT acquisition at IBC2019

    3D Storm, Newtek partners for 20yrs, shares the latest from the VIZRT acquisition at IBC2019

  • Elemental Technologies - AWS acquisition at NAB 2016

    Elemental Technologies - AWS acquisition at NAB 2016

  • Elemental Technologies - Amazon acquisition at IBC 2015

    Elemental Technologies - Amazon acquisition at IBC 2015

  • Blackmagic and Fusion at IBC 2014

    Blackmagic and Fusion at IBC 2014


Related Articles
  • Media acquisition and Archive Workflow

    Media acquisition and Archive Workflow

  • 5 broadcast trends at IBC 2015

    5 broadcast trends at IBC 2015

  • CLASS - LEAN Mean Versioning Machine

    CLASS - LEAN Mean Versioning Machine

  • Peter Savage asks: Is the 1980s vision still relevant today?

    Peter Savage asks: Is the 1980s vision still relevant today?

  • The Cloud, a big hit at NAB with Bob Pank

    The Cloud, a big hit at NAB with Bob Pank

  • The new world of live acquisition

    The new world of live acquisition

  • tv-bay IBC2010 double takes

    tv-bay IBC2010 double takes

  • Eye to Eye: Acquisition and Production

    Eye to Eye: Acquisition and Production

  • Eye to Eye Video acquisition and production

    Eye to Eye Video acquisition and production

  • Audio acquisition and production

    Audio acquisition and production


News
MO-SYS TECHNOLOGY PLAYED STARRING ROLE IN MOOVS VIRTUAL SET FOR BBC SPORTS TOKYO GAMES COVERAGE Posted: 13/10/2021
MO-SYS TECHNOLOGY PLAYED STARRING ROLE IN MOOVS VIRTUAL SET FOR BBC SPORTS TOKYO GAMES COVERAGE

Mo-Sys Engineering, a world leader in precision camera tracking solutions for virtual studios and augmented reality, today announces that its StarTracker technology was front and centre of the innovative virtual studio production for BBC Sport’s coverage of the Tokyo Games. The entire virtual graphics production was implemented by MOOV, the UK based sports and events graphics company, with the project being shortlist as a finalist at the 2021 Broadcast Sports Awards in November. 

Tags: Mo-Sys | MOOV. Virtual Production | Virtual Studio | StarTracker | Broadcast Sports Awards | Camera Tracking | Dock10. MediaCityUK | Broadcast | virtual reality | augmented reality | Tokyo Olympics | Brainstorm | Wimbledon | Match of the Day | Innovation
Submitted by Manor Marketing
More from this author
This Live Video Player Does a Lot Posted: 13/10/2021
This Live Video Player Does a Lot How does artifical intelligence (AI) support broadcasting and notifications in a live video player? I talk with Joe Ward, CEO of Edge Video, to find out more and see it in action. 
Tags: Live Video Players | AI | Broadcast | Live Streaming | IBC 2021
Submitted by Socail180Group
More from this author
SAFnet Powers Next-Gen Broadband Delivery with Harmonics Virtualized PON Solution Posted: 12/10/2021
SAFnet Powers Next-Gen Broadband Delivery with Harmonics Virtualized PON Solution

Harmonic (NASDAQ: HLIT) today announced that its industry-leading CableOS® Cloud-Native Core Platform has been deployed by SAFnet, a Danish broadband operator, for 10G-capable fiber-to-the-home (FTTH) XGS-PON service delivery. Multi-access, virtualized edge cloud and PON capabilities on the CableOS Platform will enable SAFnet to deliver next-gen broadband leveraging existing HFC DOCSIS network infrastructure, lowering operational costs and improving sustainability.

Tags: FTTH PON | CableOS Platform | 10G | SAFnet | HFC DOCSIS | Pebble Remote-PHY | Harmonic
Submitted by 202 Communications
More from this author
Artel Extends FiberLink Family Into the IP Realm With New SDI-to-SMPTE ST 2110 Gateway Posted: 12/10/2021
Artel Extends FiberLink Family Into the IP Realm With New SDI-to-SMPTE ST 2110 Gateway

Artel Video Systems, a world-class provider of innovative, real-time, multimedia delivery solutions, today introduced the FiberLink ST 2110 Gateway, which bridges SDI interfaces to JT-NM-tested SMPTE ST 2110 IP media streams. Providing a valuable gateway between legacy SDI environments and ST 2110 IP environments, this new addition to Artel's renowned FiberLink product family helps to extend the useful life of SDI implementations and equipment while opening the door to IP-based media transport and its benefits.

Tags: SMPTE ST 2110 | SDI | Video | SDI/IP Interface | IP Migration | Fiberlink ST2110 Gateway | Artel
Submitted by Wall Street Communications
More from this author
AJA Announces KONA 5, Io 4K Plus, and T-TAP Pro Support for Hardware Out in Microsoft Teams Posted: 12/10/2021
AJA Announces KONA 5, Io 4K Plus, and T-TAP Pro Support for Hardware Out in Microsoft Teams

AJA Video Systems today announced that it has collaborated with Microsoft to ensure that a range of its audio and video I/O solutions support the new Hardware Out feature in Microsoft Teams. Using the new feature with an AJA KONA 5, Io 4K Plus, or T-TAP Pro, live production and AV professionals can easily output SDI and HDMI high quality audio and video streams of on-the-ground reporters, interviewees, or events in remote locations and seamlessly weave the footage into live productions at broadcast-quality.

Tags: AJA Video Systems | AJA | Microsoft Teams | Microsoft | Live Production | Live Workflows
Submitted by AJA Video Systems
More from this author
LYNX Technik Announces Additional 48G Fiber Transmission System Posted: 12/10/2021
LYNX Technik Announces Additional 48G Fiber Transmission System

new 8k fiber signal transmission system for its yellobrik series. This solution is ideal for the transmission of multiple uncompressed 12G SDI streams.

Tags: LYNX Technik | 8K | yellobrik | SDI 8K | OTR 1A41 | 8K fiber transmissoin | 96 Gbits
Submitted by LYNX Technik
More from this author
Cobalt Digital Targets Need for Multiple Video Feeds with openGear 9905 MPx Multi-Channel Processor Posted: 12/10/2021
Cobalt and reg; Digital Targets Need for Multiple Video Feeds with openGear and reg; 9905 MPx Multi-Channel Processor

Cobalt® Digital, an industry-leading designer and manufacturer of award-winning edge devices for live video production and master control, and a founding partner in the openGear® initiative, has answered the need for handling and processing multiple video feeds with its 9905-MPx multi-channel processor. The 9905-MPx is a next-generation advanced scaler/frame openGear synchronizer developed in direct response to customer needs for a single module that supports four independent signal paths. The card was highlighted during a press briefing held virtually on October 6th and hosted by Suzana Brady, Cobalt’s SVP Worldwide Sales & Marketing, who noted that the 9905-MPx was developed in response to customer requests for increased density, unprecedented multi-input support, and enhanced flexibility. The event also featured presentations by Dr. Ciro Noronha, EVP of Engineering, and Ryan Wallenberg, VP of Engineering. The 9905-MPx, an audio/video processor for baseband digital signals, is capable of handling up to four independent 3G signals in a single, dense, cost-effective package that provides all common broadcast processing functions without any quality compromises. The card includes individual up/down/cross conversion scalers that are specifically designed for broadcast video formats, with full ARC control suitable for conversions to/from 4:3 and 16:9 aspect ratios. The multi-path design offers discrete AES and MADI audio embedding/routing/mixing/de-embedding to any of the four processing paths. Standard 3D LUT features and available color correction accommodate SDR and HDR processing for downstream HDR systems, on a per-channel basis. The card also supports per-channel logo insertion, as well as ancillary data insertion/extraction.

Tags: Cobalt Digital | Cobalt’s 9971 | Multiviewer | openGear | 9971-MV6-4K | 9904-UDX-4K HDR | Ultra-Low Latency Mode | Encoder | 9992-ENC | BBG-1300-FR Mini openGear | 9905-MPx | Cobalt Digital’s 12G | Chris Shaw | encoders | decoders | 3G-SDI Models | RIST technology | Dr. Ciro Noronha | 9926
Submitted by Desert Moon
More from this author
EditShare Continues Expanding Its Global Business Posted: 12/10/2021
EditShare Continues Expanding Its Global Business

EditShare®, a technology leader that delivers software solutions enabling storytellers to create and manage collaborative media workflows, is once again expanding its rapidly growing business, which has recorded back to back Q2/Q3 record quarters and year over year revenue increase, to better serve its customers and channel partners with key hires in sales, sales operations, and service assurance.

Tags: EditShare
Submitted by Zazil Media Group
More from this author
Hella Mega Tour Delivered by ATEM Live Production Workflow Posted: 12/10/2021
Hella Mega Tour Delivered by ATEM Live Production Workflow

The Hella Mega Tour, a joint tour by the bands Green Day, Fall Out Boy and Weezer, used several Blackmagic Design products to produce the images for the big screens and video backdrops. The concerts took place at Major League Baseball Association's stadiums, including Wrigley Field, Fenway Park and Dodger Stadium in Los Angeles.

Tags: Blackmagic Design | Hella Mega Tour | Green Day | Fall Out Boy | Weezer
Submitted by Blackmagic Design
More from this author
Leader Announces New Features for LVB440 IP Analyzer Posted: 12/10/2021
Leader Announces New Features for LVB440 IP Analyzer

Leader Electronics announces new additions to the capabilities of its LVB440 IP analyzer. Four new features are now available as standard: LVB440-SER22 - JPEG XS SMPTE ST.2110-22 compression analysis; Closed captioning measurement; Support for 7.1 surround sound, 5.1 surround sound and mix-down to stereo pair; Rolling packet capture measurement.

Tags: Leader Instruments | video test equipment | audio test equipment | video waveform monitors | 12G waveform monitors | 12G video analyzers | IP video analysers | video noise meters | HDR test equipment | true-hybrid test equipment | Hi-Vision test equipment
Submitted by Stylus Media Communications
More from this author
Overwhelming response to FilmLight Colour Awards Posted: 12/10/2021
Overwhelming response to FilmLight Colour Awards

The first-ever FilmLight Colour Awards has received an enthusiastic welcome from professionals across the imaging industry.

While the awards programme has been initiated by FilmLight, the awards are platform-agnostic and open to users of any grading system, from juniors to veterans, independents or those representing large global facilities.

Tags: FilmLight | Colour Awards | EnergaCAMERIMAGE | Jacqueline Loran | creative | imaging | colour grading | colourist | Eben Bolter | Jet Omoshebi | Beatriz Pineda | judging | winners | global | MKM Marcomms | MKM Marketing Communications | Bradford Young | Danny Cohen
Submitted by MKM Marketing Communications
More from this author
DHD.audio Mixing Consoles Go On Air at Radio Flamingo Posted: 12/10/2021
DHD.audio Mixing Consoles Go On Air at Radio Flamingo

DHD.audio mixing consoles have been chosen for the newly launched Radio Flamingo channel operating from studios at the headquarters of Antenne Steiermark Regionalradio in Graz, Austria. The project includes a 10-fader SX2 console, two TX compact multitouch consoles and an XC2 core processor with built-in Dante audio-over-IP connectivity.

Tags: DHD.audio GmbH | digital audio studio equipment | digital audio systems | digital audio mixers | broadcast control room systems | DJ-operated radio studio systems | OB truck audio systems | audio routing and talkback matrices | audio-over-IP interfaces
Submitted by Stylus Media Communications
More from this author
ATEME Joins Google Cloud Partner Advantage Program to Promote Cloud Solutions to its Joint Customer Base Posted: 12/10/2021
ATEME Joins Google Cloud Partner Advantage Program to Promote Cloud Solutions to its Joint Customer Base

ATEME, a leader in video delivery solutions for broadcast, cable TV, DTH, IPTV and OTT, has announced it has joined the Google Cloud Partner Advantage Program. By joining the Google Cloud Partner Advantage Program, ATEME will empower the tools and technology needed to accelerate cloud deployments designed to meet customer’s business goals faster.

Tags: ATEME | Broadcast | Google | Cloud
Submitted by Whiteoaks
More from this author
Clear-Com and Ampco Flashlight Sales Give Theater-Enthusiasts New View of Internationaal Theater Amsterdam Stage Productions Posted: 12/10/2021
Clear-Com and Ampco Flashlight Sales Give Theater-Enthusiasts New  View of Internationaal Theater Amsterdam Stage Productions

Live streaming a stage production is not a new approach, but Internationaal Theater Amsterdam (ITA) is adding its own unique twist, with help from Clear-Com’®s Eclipse® HX Digital Matrix, FreeSpeak II® Digital Wireless Intercom and HelixNet® Digital Network Partyline systems, designed and supported by Dutch Clear-Com partner Ampco Flashlight Sales.

Tags: Clear-Com | Eclipse® HX Digital Matrix | FreeSpeak II® Digital Wireless Intercom | HelixNet® Digital Network Partyline systems | Live Events | Broadcast
Submitted by Bubble Agency
More from this author
IHSE USAs Focus at InfoComm Features Real-Time KVM Workflow Solutions for Remote and Local Operations Posted: 11/10/2021
IHSE USAs Focus at InfoComm Features Real-Time KVM Workflow Solutions for Remote and Local Operations

IHSE USA today announced that it will be showcasing its latest KVM (keyboard, video, and mouse) solutions in booth 3955 at InfoComm 2021, taking place Oct. 27-29 in Orlando, Florida. To meet the demand for high-resolution video in large control rooms at government and commercial facilities, the company will highlight its Draco MultiView 4K60 processor, Draco tera flex series KVM matrix systems, Draco vario ultra DisplayPort 1.1 dual-head extender, and Draco vario ultra HDMI 2.0 extenders.

Tags: IHSE USA LLC | KVM Solutions | InfoComm 2021 | KVM | HDMI 2.0 | Multiviewer 4K
Submitted by InGear
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>