Dynamic Infographic From Marketron Details Full Scope of Opportunity for Local TV Advertising Pros in 2022

Date: 21/01/2022
Dynamic Infographic From Marketron Details Full Scope of Opportunity for Local TV Advertising Pros in 2022

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today unveiled a dynamic infographic designed to give local TV advertising professionals a clear understanding of 2022 digital advertising trends, as well as the data and recommendations to capitalize on trends and increase advertising opportunities.

Titled "Why 2022 Will Be a Strong Year for Local TV Advertising," the Marketron infographic distills data from multiple sources into visually pleasing, readily consumable content that highlights the channels and industries with the greatest potential. In addition to providing sales professionals with verified data around the economy, projections, and channel growth, the infographic offers specific tactics and other takeaways that professionals can use to prospect and sell with greater success.

"This new infographic links fresh research and data to specific market insights to simplify and support effective, targeted planning for 2022 ad sales," said Christian Kligora, senior vice president of client success at Marketron. "Local TV ad professionals are focused on increasing revenue, and now they've got a fantastic tool for turning opportunity into 2022 ad sales."

Marketron will be hosting a brief webinar Feb. 3 at 1 p.m. EST to help sales professionals take full advantage of the new infographic. Beth Osborne, senior content marketing manager at Marketron, will review the trends shared in the infographic while Kligora will discuss actions that salespeople can take to capitalize on opportunities in 2022. The webinar is free and open to anyone who registers to attend. Register at https://www.marketron.com/why-2022-will-be-a-strong-year-for-local-tv-advertising-webinar/.

More information about Marketron and the company's products is available at www.marketron.com.



Tags: Infographic | Marketron | Local TV | Advertising
Submitted by Wall Street Communications
View author's directory page

Related Interviews
  • Local TV debate at BVE North 2012

    Local TV debate at BVE North 2012

  • VITEC EZTV Lite Platform for IPTV and digital Signage at ISE2020

    VITEC EZTV Lite Platform for IPTV and digital Signage at ISE2020

  • IPTV Digital Signage from VITEC at NAB 2017

    IPTV Digital Signage from VITEC at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • ChyronHego Paint at IBC 2013

    ChyronHego Paint at IBC 2013


Related Shows
  • KitPlus Daily 28th April 2020

    KitPlus Daily 28th April 2020


Related Articles
  • The Business Case for Hybrid TV and AI

    The Business Case for Hybrid TV and AI

  • Audience engagement with advertising in an OTT world

    Audience engagement with advertising in an OTT world

  • Three days to launch a TV station

    Three days to launch a TV station

  • Advertising - How to get more customers

    Advertising - How to get more customers

  • Big rush with little fuss at new Birmingham broadcaster

    Big rush with little fuss at new Birmingham broadcaster

  • Now that is how you do a newsroom

    Now that is how you do a newsroom

  • Dialog-based search accelerates content discovery for anyone with a media library

    Dialog-based search accelerates content discovery for anyone with a media library

  • Launching the Local Newsroom

    Launching the Local Newsroom

  • Local TV cuts the mustard

    Local TV cuts the mustard

  • Estuary TV interview: Local TV launches in the UK

    Estuary TV interview: Local TV launches in the UK

  • Life live beyond the Premier League

    Life live beyond the Premier League

  • Smart technology and local TV

    Smart technology and local TV

  • Beaten by branding

    Beaten by branding

  • Why IPTV is essential to the effective delivery of local TV services

    Why IPTV is essential to the effective delivery of local TV services

  • Tv-bay Digital Signage Special Report IBC2009

    Tv-bay Digital Signage Special Report IBC2009

  • Drive Carefully. Youre Tough, but youre not Invincible. The Armys Uncompromising New Message.

    Drive Carefully. Youre Tough, but youre not Invincible. The Armys Uncompromising New Message.


News
Zero Density Wins Product of the Year Award at NAB 2022 Posted: 13/05/2022
Zero Density Wins Product of the Year Award at NAB 2022

Zero Density is proud to announce that its AI-powered, talent-tracking system, TRAXIS talentS, has won a Product of the Year award at this year’s NAB! The award, which was selected by a panel of industry experts, recognizes the most significant, promising, and innovative new products exhibited at the show.

Tags: Zero Density | TRAXIS | talentS | NAB award | NAB 2022
Submitted by Liaison
More from this author
blue Entertainment AG Invests in Rohde and Schwarz Studio Production and Storage Technology Posted: 13/05/2022
Switzerland and rsquo;s blue Entertainment AG Invests in Rohde and Schwarz Studio Production and Storage Technology

Rohde & Schwarz, a global leader in broadcast media technologies, has today announced the deployment of its high-performance intelligent storage network, as well as its media servers for content preparation at Swiss broadcaster blue. Reliability, redundancy, small form factor and easy setup were key factors in the decision to choose R&S®VENICE and R&S®SpycerNode for the project. Futureproofing and scalability were also important considerations, allowing blue to migrate from today’s 1080/25i to 50p to 4k and HDR/Ultra HD with outputs already configured for Ultra HD. 

Tags: Rohde & Schwarz | Broadcast | blue Entertainment | Venice | storage | media | production | SpycerNode | Switzerland | entertainment | sports | UEFA Champions League | studio
Submitted by Manor Marketing
More from this author
Broadpeak Showcases Superior Video Streaming Experiences at BroadcastAsia 2022 Posted: 13/05/2022
Broadpeak Showcases Superior Video Streaming Experiences at BroadcastAsia 2022

At BroadcastAsia 2022, Broadpeak will highlight how pay-TV operators, content providers, and OTT players can provide a compelling video streaming experience to subscribers.

Tags: CDN | Content providers | Open Caching | Multicast ABR | Low Latency | OTT | Video Streaming | Pay-TV | Cloud DVR | Targeted Advertising | SaaS
Submitted by 202 Communications
More from this author
Gravity Media is proud to sponsor, host a panel discussion, and unveil a stand at this years Media Production and Technology Show 2022 Posted: 12/05/2022
Gravity Media is proud to sponsor, host a panel discussion, and unveil a stand at this year and rsquo;s Media Production and amp; Technology Show 2022

Gravity Media is to sponsor, exhibit and host panel discussion at this year's Media Production & Technology Show 2022 taking place at London’s Olympia Centre on 11 and 12 May. 

Tags: Gravity Media | MPTS 2022 | show | event | exhibition | Morning Live Show | BBC
Submitted by Red Lorry Yellow Lorry
More from this author
Gravity Media has a stand at this years Sports Innovation 2022, showcasing their speciality Netcam Posted: 12/05/2022
Gravity Media has a stand at this year and rsquo;s Sports Innovation 2022, showcasing their speciality Netcam

Gravity Media will be showcasing their specialist cameras offerings at Sports Innovation Exhibition in Germany, from 11 to 12 May, on stand B16. 


Tags: Gravity Media | sports | innovation | Germany | event | football | cameras
Submitted by Staff
More from this author
Pixomondo to deploy Vicon solution for virtual production stages Posted: 12/05/2022
Pixomondo to deploy Vicon solution for virtual production stages

Vicon, a world leader in motion measurement, has been awarded multiple contracts by virtual production, visualisation, and visual effects company Pixomondo to power its award-winning virtual production solutions.

Tags: Virtual production | VFX | LED stages | motion capture | ICVFX
Submitted by Wildfire
More from this author
LiveU Announces the Acquisition of Cloud-based Video Production Provider easylive.io Posted: 12/05/2022
LiveU Announces the Acquisition of Cloud-based Video Production Provider easylive.io

As part of LiveU's cloud strategy, easylive.io's all-in-one live streaming production studio will be seamlessly integrated into LiveU's end-to-end cloud-based workflow for live contribution, management, orchestration, ingest and distribution

Tags: cloud | cloud production | live production | IP bonding | cellular bonding
Submitted by Jump PR
More from this author
TV Pro Gear Gen 5 Sprinter Flypack Truck Upgrade Brings Sports Into Focus at UC Colorado Springs Posted: 11/05/2022
TV Pro Gear Gen 5 Sprinter Flypack Truck Upgrade Brings Sports Into Focus at UC Colorado Springs

As Media Services Video Engineer at the University of Colorado at Colorado Springs (UCCS), Garrett Kuecker is tasked with using the school’s TV Pro Gear (TVPG) Generation 5 Sprinter/Flypack multi-camera video production truck to produce a multitude of live events on campus. With production demands continuing to grow, so too has the need to upgrade the flypack’s live video system. Upon consulting with the experts at TVPG, Kuecker and school officials found the quick, cost-effective upgrade solution they were looking for with the Newtek TriCaster TC2 Elite video production platform.

Tags: TV Pro Gear | Flypacks | Video Production
Submitted by D. Pagan Communications
More from this author
Spectra Logic Unveils Data Storage Outlook Report for 2022 Posted: 11/05/2022
Spectra Logic Unveils Data Storage Outlook Report for 2022

Spectra Logic, a global leader in data management and data storage solutions, today announced the release of its seventh Data Storage Outlook report. This comprehensive annual report explores how the world manages, accesses, uses and preserves its ever-growing data repositories. Serving as a valuable planning resource for IT leaders, it also delves into the strategies and technologies designed with the vital role of protecting the data being created now and in the future.

Tags: Spectra Logic | Data Storage Outlook 2022 | data management | data storage | distributed cloud | data preservation | data protection | cybercrime | flash | disk | tape | cloud | electrical energy
Submitted by A3 Communications
More from this author
Actus Digital to Showcase Award-Winning Intelligent Monitoring Platform at CABSAT 2022 Posted: 11/05/2022
Actus Digital to Showcase Award-Winning Intelligent Monitoring Platform at CABSAT 2022

Actus Digital will showcase the new Actus 8.0 AI-based intelligent monitoring platform during CABSAT 2022. Actus Digital's platform was recently honored with a "Best-in-Market" award by TV Tech.

Tags: CABSAT 2022 | AI | QA Monitoring | MVPDs
Submitted by 202 Communications
More from this author
Interra Systems Joins AWS Partner Network Posted: 11/05/2022
Interra Systems Joins AWS Partner Network

Interra Systems announced that the company has joined the Amazon Web Services (AWS) Partner Network (APN) to build, market, and sell customer offerings.

Tags: AWS Partner Network (APN) | Cloud | Subtitling | Captioning | AI | Machine Learning | Content Quality Control (QC) | Video on Demand | Live Video | Video Streaming
Submitted by 202 Communications
More from this author
CJP Broadcast Commences Technology Refresh for University of Sunderland Media School Posted: 11/05/2022
CJP Broadcast Commences Technology Refresh for University of Sunderland Media School

CJP Broadcast Service Solutions, a leading provider of products and services for the broadcast and wider television industry, announces the start of a major project for the University of Sunderland.

"This latest venture comprises four elements," comments CJP Broadcast founder and Managing Director Chris Phillips. "Each element will enable the Faculty of Arts & Creative Industries to teach the very latest techniques in virtual production, TV production and outside broadcasting.

Tags: CJP Broadcast Service Solutions Limited | broadcast tape digitisation | film digitisation | broadcast TV studio system integration | technical support services | live sports production system | Streamstar | Mo-Sys StarTracker Studio | Xsens
Submitted by Stylus Media Communications
More from this author
Tyrell Introduces Tyrell Cloud at MPTS 2022 and Announces Mallinson Sadler Productions as a Tyrell Cloud Client Posted: 11/05/2022
Tyrell Introduces Tyrell Cloud at MPTS 2022 and Announces Mallinson Sadler Productions as a Tyrell Cloud Client

Leveraging its extensive industry and cloud experience, Tyrell is today unveiling its unique, next-generation, fully-automated virtual production environment Tyrell Cloud at the Media Production Technology Show (MPTS) at London’s Olympia on Stand L312. Hybrid by design, Tyrell Cloud provides a set of services powered by leading manufacturers that allow anyone involved in content creation to take advantage of the power and agility of the cloud without the often-associated runaway cost or steep learning curve.

Tags: Tyrell | Tyrell Cloud | media | broadcast | cloud | entertainment
Submitted by Jump PR
More from this author
Dejero Announces Technology Partnership with Antenna Specialist Taoglas Posted: 11/05/2022
Dejero Announces Technology Partnership with Antenna Specialist Taoglas

Dejero is partnering with Taoglas, a leading provider of antenna and RF technologies, to help its customers select best-in-class, high-performance antennas for its cellular bonding devices when used in mobile and fixed applications.

Tags: Dejero | Taoglas | antenna specialist | media | public safety | RF technologies | cellular bonding | resilient | uninterrupted connectivity | critical communications | signal strength | broadcast | Kevin Fernandes | Tim Dolan | MKM Marketing Communications
Submitted by MKM Marketing Communications
More from this author
EditShare Showcases New Offerings and Expanded Regional Team at CABSAT 2022 Posted: 11/05/2022
EditShare Showcases New Offerings and Expanded Regional Team at CABSAT 2022

EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, will showcase its strong commitment to the Middle East region at CABSAT 2022 (17 – 19 May, Dubai World Trade Centre, stand C6-31), introducing its new FLEX cloud solutions. This suite of powerful media asset management and storage software solutions provides a straightforward way for businesses, large and small, to take full advantage of cloud services and workflows.

Tags: EditShare | CABSAT 2022 | Michele Dwayk | Amjad Baidas | Said Bacho | cloud-enabled | flexible | workflows | project synchronization | MKM Marketing Communications | MKM Marcomms | editing | storage | media management
Submitted by MKM Marketing Communications
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>