Ethiopias National Radio Provider Goes Digital With Radio-Assist(TM) 8

Date: 21/11/2012
NETIA, a leading software manufacturer of media asset management and radio automation solutions, today announced that the Ethiopian Radio and Television Agency (ERTA) is using Radio-Assist(TM) 8 to overhaul and upgrade its nationwide radio service. ERTA, which broadcasts daily in the 11 languages spoken by ethnic groups among the country's population, is implementing a project to boost its transmission coverage and migrate from tape to file-based operations.
 
Local integrator United System Integrators (USI) has worked with ERTA to create a new workflow based around Radio-Assist 8, encompassing all stages from production to broadcast, including acquisition, sound file editing, scheduling, multicasting, and administration. The architecture of the system includes a centralized archiving facility into which ERTA's library of 50,000 hours of tape-based content is being digitized. To provide continuity in case of interruption to the main system ERTA is creating a disaster recovery site with duplicated content for additional security. 
 
Thirty workstations equipped with Radio-Assist 8 will offer ERTA's production staff of 150 journalists and editors access to the full range of the system's production tools, and to the content archive and index. To provide an efficient working environment for ERTA's multi-lingual staff, the Radio-Assist 8 system supports eight different languages used by production teams.
 
"Radio-Assist 8 is at the core of our new production system, and gives us the ability to move to a very efficient and flexible way of making radio programs," said Haileab Abrha, deputy director general and head of media technology for ERTA. "The system fits easily into our existing broadcasting environment and the ability to use multiple languages in the interface makes it very flexible for our staff." 
 
"Radio-Assist 8 is the ideal platform for a broadcaster like ERTA to move from analog to digital operations," said Michael Shebelle, general manager, USI. "With the access to the digitized archive that Radio-Assist 8 provides, and its range of production tools, ERTA's staff will be able to greatly increase the quality and efficiency of their work."


Tags: NETIA | ERTA | Ethiopia | Radio-Assist 8
Submitted by Laila Bishay (Dundee Hills Group)
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