Europa Plus Uses NeoGroupe to Connect With Audiences in Russia

Date: 14/09/2011

Europa Plus, the most listened-to private radio network in Russia, has installed NeoGroupe's NeoScreener, NeoWinners, and NeoAgent applications to streamline broadcasts to audiences in the country. Reaching a daily audience of more than 10 million listeners, the Moscow-based network uses NeoGroupe's suite of applications to manage listener calls-ins, track and schedule contests, and generate multidimensional interaction with the audience through text messaging, smartphones, and the Internet.

One of five radio stations in the Europa Media Group, Europa Plus was the first commercial radio station in Russia. The station began broadcasting in 1990, reaching a growing audience via satellite in seven countries and nine time zones.

Using NeoGroupe software around the clock for a varied program schedule, Europa Plus deploys the applications over eight workstations operated by 19 staff during the 24-hour cycle.

"The combination of NeoScreener, NeoWinners, and NeoAgent gives us an extremely well-structured environment for managing a rolling program of audience interaction content," said Thierry Chamoux, vice president of strategy, programming, and communication at Europa Media Group. "The efficiency we can achieve with this suite of tools means we can develop a very close relationship with the listeners, which is an important factor in building audience share."

NeoGroupe, which operates internationally and always localizes its products, supplied Europa Plus with software applications that feature customized graphic interfaces using Cyrillic characters and store Cyrillic data. The company also translated NeoScreener and NeoWinners entirely to Russian for easy use by the Europa Plus staff.

More information on NeoGroupe products is available at www.neogroupe.com, via email at info@neogroupe.com, or by telephone at +33 972 23 62 05.



Tags: NeoGroupe | Europa Plus | IBC 2011
Submitted by Marguerite Clark (Dundee Hills Group)
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