Extreme Networks Stakes Leadership Position with Increased Momentum in Red-Hot Esports Market

Date: 20/09/2019
Extreme Networks Stakes Leadership Position with Increased Momentum in Red-Hot Esports Market
Esports has reached a tipping point in its expansion from niche gatherings to large-scale, mainstream events and ongoing programs produced, hosted, and sponsored by major institutions. Thirty million in total prize money was awarded at this year’s Fortnite World Cup tournament where a 15-year-old teenager from London placed second and became a millionaire overnight. Today, Extreme Networks, Inc. (Nasdaq: EXTR): reported strong momentum in the esports segment it serves – a lucrative and growing market that is spreading to schools all over the world, as primary and secondary schools and colleges increasingly use esports to recruit, engage, and retain students.
Esports is on the rise as academic institutions look for high-impact ways to differentiate the experience they offer their students. According to a new Extreme-eCampus News global esports survey, 71% of schools are considering or might consider adding an esports program in the future. But these programs are network-intensive, requiring high performance gaming workstations, audio communication among teammates, video capture and connection to broadcast sites such as Twitch and YouTube, and reliable Wi-Fi connections for shoutcasters, coaches, players and spectators. In a competition setting, every millisecond counts so networks must deliver high performance, low-latency connections to ensure the best, most competitive game environment. Leveraging a combination of Extreme Elements, schools can build the reliable, competition-ready networks needed to support the rapidly growing esports phenomenon.
Capabilities:
Extreme understands high-demand environments. Extreme is the Official Wi-Fi Solutions Provider for the NFL, delivering Wi-Fi or Wi-Fi analytics solutions to 25 NFL teams and for the last six Super Bowls. Additionally, Extreme's networking solutions are deployed in professional sports stadiums around the world, and at more than 17,000 schools and 4,500 college campuses worldwide, powering digital education initiatives and athletic events. This experience translates to data-hungry esports venues, where performance and reliability are absolutely critical to the esports experience.
For esports programs to be successful, primary, secondary, and higher ed institutions must have an agile, secure network underpinning these programs. The following attributes are required:
  • Resilient, secure, low-latency network that ensures high-performance connectivity - ExtremeMobility™ access points and ExtremeSwitching™ technology give esports teams and players the maximum competitive advantage with wired and wireless connections that deliver scalable capacity with the minimum possible latency.
  • Streamlined network management and security - Extreme Management Center™ software and, ExtremeControl™ network access control technologies work together to help venues keep unauthorized devices and users from gaining access to the esports network to prevent network slow-downs and outages, loss of important data, and distributed denials of service (DDoS) attacks.
  • Pervasive visibility into network performance - ExtremeAnalytics gives network managers relevant information about the network in a highly visual format, so they can assess in real-time whether esports network traffic is well-balanced and if local and remote computing resources are responding with minimal delays.
Executive Perspectives:
Bob Nilsson, Director of Vertical Solutions Marketing, Extreme Networks
"Seldom do we see the intersection of two major trends as we do in this industry: esports is gaining mainstream popularity, and schools are increasingly searching for and investing in digital programs that will attract and retain the next generation of their students. This creates an explosive market with an entirely new ecosystem of producers, sponsors, suppliers, players, audiences, and venues. Extreme has a proven track record of major network deployments in academic institutions that are rushing to adopt esports into their curricula."
Kyle Brown, Chief Information Officer, The State University of New York at Canton
“We’re committed to using emerging technologies to deliver next-generation education and entertainment experiences to engage our student body, and esports is a perfect blend of both. We were the first SUNY college to offer varsity esports in 2018 and have built one of the largest, dedicated digital esports arenas in the northeast – Extreme has been a great partner in our esports journey.”
Darren Elsom, Director, Trunk Networks
“We have seen first-hand how the esports market in the UK has grown significantly over the years, prompting us to introduce Leetline, a dedicated broadband service for gamers powered by Extreme Networks. We’re actively encouraging gamers who want to take esports seriously to seek out the best, most-reliable broadband offering to avoid any lags – as even a delay of just a few milliseconds can make the difference between victory and defeat.”
John Morrison, SVP EMEA, Extreme Networks
“Given esports is gaining real momentum across the world, it is no surprise that 71% of schools are considering or might consider adding an esports program to their curriculum in the future. Extreme Networks is here to help any school, university or organisation, create reliable, low-latency and competition-ready networks to meet the high demands of modern esport environments.”


Tags: Extreme Networks | Trunk Networks | Wi-Fi | eSports | NFL
Submitted by Extreme Networks
View author's directory page

Related Interviews
  • Marquis Broadcast Fotonflite Secure Transfer System at IBC2018

    Marquis Broadcast Fotonflite Secure Transfer System at IBC2018


Related Shows
  • IABM Reporting on the Broadcast and Media Industry

    IABM Reporting on the Broadcast and Media Industry


Related Articles
  • Covering Ironman Australia

    Covering Ironman Australia

  • League of Legends European Masters

    League of Legends European Masters

  • Mobile internet connectivity in the field

    Mobile internet connectivity in the field

  • The eye in the sky

    The eye in the sky


News
Maxon One Subscriptions Now Include Forger for Free Posted: 26/10/2021
Maxon One Subscriptions Now Include Forger for Free

Today, Maxon announced the inclusion of Forger with all Maxon One subscriptions with the release of Forger 1.8, an update to the company’s professional-level, digital 3D sculpting application for the iPad. New licensing options include a free version that brings sculpting to all iPad users, and a subscription version that can be purchased independently from the Apple App Store. Maxon One subscribers can simply login to their MyMaxon account for access to Forger included with their subscription. This latest version also features a seamless workflow with Cinema 4D - objects can be imported into C4D to be brought to life, and 3D models in development can be moved back and forth between Cinema 4D and Forger to facilitate a seamless, iterative workflow. 




Tags: Maxon | Forger | Maxon One | Cinema 4D | 3D Animation
Submitted by Zazil Media Group
More from this author
Qumulo Simplifies Data Management for Active Archives Posted: 26/10/2021
Qumulo Simplifies Data Management for Active Archives

As file data continues to grow exponentially, it is a challenge for organizations to manage this valuable asset with the resources they have. Meanwhile, long-term data retention requirements in industries from financial services to healthcare and beyond make this challenge even greater as data footprints grow year after year with content retained to meet compliance requirements. With the K-432T, customers can manage massive amounts of long-term archive data with consistent performance for regular use.

Tags: Active Archive | Qumulo | Arrow
Submitted by Qumulo
More from this author
3P Studio Expands its Media Business with EditShare Posted: 26/10/2021
3P Studio Expands its Media Business with EditShare

EditShare®, a technology leader that enables collaborative media workflows for storytellers, today announced that Brisbane’s leading post-production facility, 3P Studio (3P) has expanded its investment in EditShare’s FLOW media management and EFS storage solutions to manage its growing editorial business. The full-service production and post-production house, which produces creative content for top brands like Isuzu Motor Company, Subway, and Allianz, has tripled its team over the past three years to support the rise in client projects and campaigns across broadcast, digital, and social channels.

Tags: EditShare | 3P Studio
Submitted by Zazil Media Group
More from this author
GlobalM presents their new software defined video network at Future Week Bergen 2021 Posted: 26/10/2021
GlobalM presents their new software defined video network at Future Week Bergen 2021 Recently, GlobalM was at Media City Bergen Future week 2021 presenting their software defined video network and mobile broadcasting mobile app.  The Broadcast as a Service (BaaS) replaces the need for satellite or private fiber video contribution from all types of events, remote productions and news coverage. Paul Calleja, CTO of GlobalM explains how this is achieved in the Future Week presentation from Bergen Media City, Norway. 
Tags: globalm | satellite | broadcast | streaming | sports | news | IBC 2021
Submitted by GlobalM SA
More from this author
Rohde and amp; Schwarz and ATTO Partner to Optimize Ethernet Adapter Capabilities for macOS Posted: 26/10/2021
Rohde and amp; Schwarz and ATTO Partner to Optimize Ethernet Adapter Capabilities for macOS

Rohde & Schwarz, a global leader inpost-productionmedia technologies, has joined forces with ATTO Technology, Inc., a global leader of network, storage connectivity and infrastructure solutions for data-intensive computing environments, to optimize the new generation ofATTO 360™ Tuning, Monitoring and Analytics Software, as well as ATTO ThunderLink® N3 3102andNS 3252 Thunderbolt™ adaptersfor use with R&S®SpycerNode. Now, macOS customers – in addition to Linux and Windows users – can more easily connect to the SpycerNode media storage solution, benefitting from a significant performance enhancement, without the need for additional PCI slots.

Tags: Rohde and Schwarz | ATTO | Post production | connectivity | storage | SpycerNode | ThunderLink and Thunderbolt | macOS | media
Submitted by Manor Marketing
More from this author
LOGIC media solutions makes changes to PORTAL Technology: PORTAL.vod becomes PORTAL.clip Posted: 26/10/2021
LOGIC media solutions makes changes to PORTAL Technology: PORTAL.vod becomes PORTAL.clip

LOGIC media solutions is giving one of its frontend solutions for AWS a new name. PORTAL.vod becomes PORTAL.clip. Living under the umbrella of the PORTAL Framework, with PORTAL Technology LOGIC offers frontends and workflows for cloud-based media workflows on AWS. PORTAL.clip is part of a whole suite of frontends for AWS and is already being used successfully by customers (see below).



Tags: AWS Cloud | AWS | LOGIC | PORTAL | PORTAL.clip | streaming
Submitted by PRCOMM
More from this author
Beijing Gehua Cable (BGC) Overhauls Infrastructure with the Help of ATEME Posted: 26/10/2021
Beijing Gehua Cable (BGC) Overhauls Infrastructure with the Help of ATEME

ATEME, the leader in video delivery solutions for broadcast, cable TV, DTH, IPTV and OTT, today announced that major Chinese cable operator Beijing Gehua Cable (BGC) has deployed ATEME’s encoders to upgrade its cable TV services. This update delivers greater stability and video quality for viewers, while reducing BGC’s energy footprint.


Tags: ATEME | BGC | TITAN | Broadcast | Cable TV
Submitted by Whiteoaks
More from this author
IBC kicks off 2021 show experience with the launch of IBC Digital Posted: 26/10/2021
IBC kicks off 2021 show experience with the launch of IBC Digital

IBC has kicked off the 2021 show experience with the launch of IBC Digital. The platform makes it easy for attendees to curate a unique mix of show activities and is the place to view exclusive content, including the IBC Innovation Awards taking place on 23rd November.

Tags: ibc
Submitted by Platform Comms
More from this author
JVC Camera Upgrade Comes Into Focus at Weigel Broadcasting Co. Milwaukee Posted: 25/10/2021
JVC Camera Upgrade Comes Into Focus at Weigel Broadcasting Co. Milwaukee

Weigel Broadcasting Co. in Milwaukee, home to WDJT-TV, CBS 58, WMLW-TV, The M, WBME-CD, Me-TV and  WYTU-LD Telemundo Wisconsin, recently selected several GY-HC900 and GY-HC550 CONNECTED CAM camcorders for high-quality, flexible broadcasting. Products of JVC Professional Video, a division of JVCKENWOOD USA Corporation, the cameras are part of JVC’s plug-and-play CONNECTED CAM™ series.

Tags: JVC Professional Video | CONNECTED CAM | broadcast cameras
Submitted by D. Pagan Communications
More from this author
LYNX Technik Enhances greenMachine Features for HDR Evie+ and Testor Configurations Posted: 25/10/2021
LYNX Technik Enhances greenMachine Features for HDR Evie+ and Testor Configurations

LYNX Technik takes the approach to continuously build on the usability and functionality of its products to offer its customers and partners enhanced features on its robust and high quality platforms.

Tags: greenMachine | yellobrik | LYNX Technik | frame synchronizer | HDR Evie+ | 4K UHD | quad-channel | HDR to SDR conversion
Submitted by LYNX Technik
More from this author
Tolka Announces TCAS for Widevine Posted: 25/10/2021
Tolka Announces TCAS for Widevine

Tolka announces a major addition to its portfolio of media-related telecommunication products and services. TCAS for Widevine is a conditional access system designed to make secure pay-TV content channels easy to establish, easy to operate and highly affordable. It simplifies the entire licensing process and reduces service-providers' operating costs. 1080i HD and 4K-UHD TV resolutions are supported as well as both SDR and HDR.

Tags: Tolka | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniature DTV interface | D
Submitted by Stylus Media Communications
More from this author
Newly Formed ACT Entertainment Makes First Public Appearance at InfoComm 2021 Posted: 25/10/2021
Newly Formed ACT Entertainment Makes First Public Appearance at InfoComm 2021

ACT Entertainment, the newly formed entity borne from the merging of the ACT Lighting and RHC Holdings families of companies, will exhibit under its new branding for the first time at InfoComm 2021 (Booth 5753). With a deeply rooted heritage in several key markets, such as pro AV, installation, broadcast, touring/live, retail, house of worship, film and television, and industrial markets, ACT Entertainment streamlines all of its brands into a collective, market-focused approach. In recognition of this new business objective, the company will be showcasing its recently launched Just Networking brand, along with MA Lighting, ProCo Sound and Aytron products, at the show.

Tags: ACT Entertainment | InfoComm 2021 | tradeshows
Submitted by D. Pagan Communications
More from this author
Lightware named as Official Platinum Sponsor of Cisco WebexONE 2021 Posted: 25/10/2021
Lightware named as Official Platinum Sponsor of Cisco WebexONE 2021

Lightware Visual Engineering is pleased to announce that it has been made one of the Official Platinum Sponsors for the upcoming Cisco WebexONE 2021 virtual event.

Tags: Lightware Visual Engineering | Matrix Switcher | AV-over-IP systems | Live Events | Corporate Market | Taurus UCX
Submitted by Bubble Agency
More from this author
Net Insight and Grass Valley take ultra-reliable cloud and IP media delivery workflows to the next level Posted: 25/10/2021
Net Insight and Grass Valley take ultra-reliable cloud and IP media delivery workflows to the next level

Net Insight announces that it has joined the GV Media Universe (GVMU)Alliance, Grass Valley’s ecosystem of qualified partners that aims to enable media organizations to leverage the power of the cloud to deliver more content easily and efficiently. Net Insight’s platforms bring a complete range of agile and secure media delivery solutions for cloud, IP, and virtualized networks, allowing broadcast industry players to create frictionless, high-quality, low-latency live video workflows.

Tags: net insight | grass valley
Submitted by Platform
More from this author
Meet EditShare at InfoComm 2021 Posted: 22/10/2021
Meet EditShare at InfoComm 2021

EditShare® invites InfoComm 2021 attendees to booth 2809 to discuss how its award-winning FLOW media management and EFS shared storage solutions can simplify storytelling for video workgroups across Advertising, Broadcast, Corporate, Education, House of Worship, News, Production and Post-production.

Tags: editshhare | infocomm
Submitted by Zazil Media Group
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>