Frankie Helps Trizz Move Toward the Virtual Studio

Date: 10/01/2014

Frankie, the easy-to-use browser-based video review tool from the maker of cineSync, is a part of a new globe-spanning workflow created by Trizz to produce its innovative commercial campaigns. From its headquarters in Barcelona, Trizz uses Frankie to collaboratively develop spots with producers, agencies and clients from the U.S., Europe and Asia. With Frankie, creatives and postproduction teams can now operate as "virtual studios," employing the best talent regardless of location, and communicating with their clients on an ongoing basis, wherever they are based.

Trizz is known for its unconventional work, directing and designing for a mix of 3D, VFX and experience design, including multi-touch, interactive and projection mapping. Its work appears in TVCs, art galleries, publications and even during concerts and other live events. Chris Vulpi and Oriol Puig, who co-founded Trizz in 2009, have identified inefficiencies in the VFX and post industry and applied a more streamlined, workable model to their business.

"Our philosophy has always been to bring the best talent into our projects, whether it's around the corner here in Barcelona or across the ocean," said Vulpi, executive producer at Trizz. "In the same way, we are able to share what we offer at Trizz to our clients, wherever they are. By having our screens connected remotely, our customers don't feel disconnected by distance and we don't have to sacrifice opportunities to work with different creative suppliers. Frankie really is essential to making this happen seamlessly."

The rationale for a remote studio

With the rise of the mobile workstation and home office, collaboration can occur across continents and time zones. Vulpi's professional life mirrors this globalization of the industry. After graduating from film school at Ithaca College in Upstate New York, he worked for Select Magazine in Germany and then moved on to an agency where he began working in postproduction, opening a post suite at Grey Dsseldorf. From there he established, in partnership, a U.K. post studio, eventually employing 40 people and cornering the German TV market for 14 years.

"At the studio in Dsseldorf, I brought in talent from the U.K., Paris or wherever else I located the right people," Vulpi explained. "As fate would have it, one of those artists was Oriol, who had a thriving freelancer career between New York and his homeland in Barcelona. And, as I no longer wanted to run such a big shop under five partners, Oriol and I decided to open a boutique in Barcelona. That's Trizz today."

Trizz taps into the specialist pool of talent in Barcelona and brings people in on occasion from L.A. or London, but its need for remote collaboration with distant artists continues. Vulpi has learned that, regardless of studio size, the management of the design and postproduction workflows is extremely important, requiring tools like Frankie that facilitate remote collaboration.

Decreasing the need for client visits

There will always be a need for some face-to-face meetings with clients, but Trizz finds its virtual studio model also works well for its client relationships. Of the 30 or so jobs Trizz delivers in a year, there may be only three or four client visits to Barcelona.

"Agency clients sometimes visit and that gives me a chance to meet in person and explain our modern concept," Vulpi explained. "It takes an open-minded agency to make the leap into only working remotely with someone new."

Frankie makes remote collaboration a reality. "We have some clients who tell us that they'd rather work on Frankie than go to the studios, even if around the corner," said Vulpi. "They find it more efficient to log on and, often, agency management doesn't want their creative team travelling far because they may be working on five or six other projects that require their equal attention."

"Working as collaborators the world over means we can offer our best people from our studio, while saving the client on travel, time and, very often, money. Instead of charging for our machines, as many companies do, we charge for our creative process. That's a good reason for these agencies to reach across the ocean and know they're not going to be disadvantaged by the distance or the time zone."

Trizz is increasingly attracting new clients, especially from the U.S., but since they are not in New York or Chicago, Vulpi quickly makes everyone comfortable with the remote workflow, using Frankie and its easy-to-use annotation tools. Frankie allows any user to draw right on the screen, as well as write notes in the margins of any frame. After each review session Frankie generates PDF notes, which Trizz shares with its clients and its own team.

"The PDF arrives a few minutes after the session and if anything in the session was forgotten, the PDF record helps to literally put everyone on the same page," Vulpi said. "The client knows that they were understood, while we use it as the paper trail to confirm what was agreed to during the review."

Frankie also makes for an efficient in-house workflow at Trizz.

"As a client-facing tool, Frankie is used for very precise communication," Vulpi said. "We then take the feedback from our sessions without having to travel, or otherwise interrupt our internal workflow in any way. We immediately implement what we were just talking about. This is important for 3D work, for example, which can require a number of simultaneous steps to make a single change."

Managing the virtual studio

Vulpi, who manages acquisition and marketing, and Puig, who acts as creative director, have a knack for bringing great people together, as they did with four executive producers and the director on a current animated feature film, being shot in Russia. Vulpi and the head of production at Trizz answer practical questions about how to approach the project, cost, timing, contracting and legal terms. Puig then enters the discussion with creative ideas.

"Using art and creative direction, we have a focal point to dialogue with our clients," Puig said. "They really appreciate the attention and how we understand their objectives visually. With that in place, we can move smoothly on to the next steps in production."

While Trizz also does regular postproduction commercial work, Vulpi and Puig pride themselves on designing and directing work that stands out for brands. A good example of this is the work they did for Renuage brandy. It exemplifies their use of CGI to create story, sculpt and animate gorgeous liquid forms.

"Most agencies want to be ahead of the curve in what they create for their clients," said Vulpi. "When we're given the freedom, we can offer work that is unusual and striking. In a world where there's so much media, we're helping our clients and their products to stand out."

"At each of these stages we use Frankie," said Puig. "Clients can make their comments visually, which is often the best way to work. We have tried other solutions for sharing video but we need something that works every time. With Frankie, one click and the client is in, it's working, and the whole experience is polished and satisfying."

Frankie is available from Cospective, the team that built cineSync, the Academy Award(tm)-winning synchronized review-and-approval tool used daily around the world on major film productions. Frankie plans include up to five concurrent projects, unlimited users, unlimited reviews, 20 GB of video storage and complete cross-platform compatibility. Monthly subscriptions can be cancelled at any time. For more information and to sign up for a free 21-day trial visit www.cospective.com/frankie. Follow us at www.facebook.com/frankiereview and @FrankieReview.

 

About Frankie

Frankie is made by Cospective, creators of innovative software solutions to visual communication challenges. Its product line also includes cineSync, the Academy Award(tm)-winning synchronized review-and-approval tool used for major film productions. Frankie is used for real-time video review using standard web browsers and is ideally suited for short form content produced by ad agencies, production companies and post houses. Cospective is a privately held company based in Adelaide, Australia. For more information, visit www.cospective.com/frankie or follow us on www.facebook.com/frankiereview or at @FrankieReview.



Tags: Review and approval | Frankie | Cospective | commercial | postproduction | Trizz
Submitted by Eric Philpott (philpott communications)
View author's directory page

Related Shows
  • Bubble and Squeak: Live and Loud from Monday at IBC 2013

    Bubble and Squeak: Live and Loud from Monday at IBC 2013


Related Articles
  • Coffee and TV: Tracking the Samsung Galaxy Note 4 with mocha Pro

    Coffee and TV: Tracking the Samsung Galaxy Note 4 with mocha Pro

  • Addressing lingering loudnes challenges

    Addressing lingering loudnes challenges

  • 2011 wasnt all that bad for TV & Commercials, was it? So what does 2012 hold?

    2011 wasnt all that bad for TV & Commercials, was it? So what does 2012 hold?

  • Commercial break

    Commercial break

  • Challenging Loudness

    Challenging Loudness

  • Musical matches for your production

    Musical matches for your production


News
Chris Shaw Returns to Cobalt Digital as Executive Vice President of Sales and Marketing Posted: 17/08/2018
Chris Shaw Returns to Cobalt Digital as Executive Vice President of Sales and Marketing
Cobalt Digital today announced that Chris Shaw has rejoined Cobalt as the company's executive vice president of sales and marketing. Shaw will lead the sales and marketing team to develop and execute future campaigns and work with the Cobalt engineering team to ensure that the company's products continue to meet the changing needs of the broadcast industry. He also will oversee Cobalt's channel partner and distributor networks.
Tags: Chris Shaw | Cobalt Digital | Executive Vice President of Sales and Marketing | experience | knowledge | worldwide connection
Submitted by Wall Street Communications
More from this author
Nevion updates orchestration and SDN control software ahead of IBC2018 Posted: 17/08/2018
Nevion updates orchestration and SDN control software ahead of IBC2018

Nevion, the award-winning provider of virtualized media production solutions, has announced that it will be showcasing a new update to its flagship and award-winning orchestration and SDN control software, VideoIPath, at IBC2018.

Tags: Nevion | Broadcast | Solutions | IBC2018 | Media Production | SDN Control | IBC 2018 | IBC 2018
Submitted by Whiteoaks
More from this author
Media Links Strengthens Presence in China Region Through Partnership with New Share Resort Posted: 17/08/2018
Media Links Strengthens Presence in China Region Through Partnership with New Share Resort

Media Links, manufacturer and pioneer in Media over IP transport technology, today announced its new distribution partnership with New Share Resort Co., Ltd (NSR), based in Beijing China. This new partnership will enable Media Links to better serve the growing Media over IP content transport and delivery markets in China.

Tags: New Share | Media over IP | Media Links. CCTV | Video over IP | Toshiyuki Naka | IBC 2018 | IBC 2018
Submitted by Media Links
More from this author
DNF Controls Goes International with TSL Posted: 16/08/2018
DNF Controls Goes International with TSL

Building on their recently announced strategic partnership with TSL, California-based DNF Controls confirmed they will be present on the UK manufacturer's Stand 10.B41 at IBC 2018. The award-winning developer of Human-to-Machine and Machine-to-Machine interfaces will be represented by chief technical officer Dan Fogel, who will be on-hand to introduce DNF control solutions to TSL's clients and discuss new approaches to efficient device management for studio and remote teleproduction.

Tags: DNF Controls | IBC 2018 | TSL | IBC 2018 | IBC 2018
Submitted by Desert Moon Communications
More from this author
Raycom Media Improves News Efficiency with JVC Cameras Posted: 16/08/2018
Raycom Media Improves News Efficiency with JVC Cameras

JVC Professional Video, a division of JVCKENWOOD USA Corporation, today announced Raycom Media, one of the largest privately owned media companies in the United States, has more than 260 GY-HM660 ProHD mobile news cameras in use throughout its local news operations. With built-in IP capabilities, the cameras have improved workflow efficiencies for multimedia journalists (MMJs) in the field.

Tags: ENG | broadcast news | news over IP | video production
Submitted by Pipeline Communications
More from this author
Barnfind Fiber Platform Comprises Core of Signal Transport Solution at SCO Summit in Qingdao, China Posted: 16/08/2018
Barnfind and rsquo;s Fiber Platform Comprises Core of Signal Transport Solution at  SCO Summit in Qingdao, China

Barnfind Technologies' fiber platform comprised the core of the sophisticated signal transport solution at the 18th Shanghai Cooperation Organization (SCO) Summit that took place last month in Qingdao, China. The SCO, a political, economic, and security Alliance was established in 2001 by China, Russia, Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan. India and Pakistan joined in 2017. The annual Summit was chaired by Chinese President Xi Jinping this year.

Tags: Barnfind Technologies | SCO Summit | BarnOne
Submitted by Desert Moon Communications
More from this author
DigitalGlue creative.space optimized for Blackmagic Design DaVinci Resolve Workflows Posted: 16/08/2018
DigitalGlue and rsquo;s creative.space optimized for  Blackmagic Design DaVinci Resolve Workflows

DigitalGlue has announced that its newly launched creative.space - an On-Premise Managed Storage(tm) (OPMS) service, has been optimized for DaVinci Resolve workflows and has successfully met the technical requirements for inclusion in Blackmagic Design's Configuration Guide. DigitalGlue, a leading equipment, integration, and software development provider, also designs and implements solutions for complete turnkey content creation, post-production, and distribution.

Tags: DigitalGlue | creative.space | Blackmagic Designs | DaVinici Resolve
Submitted by Desert Moon Communications
More from this author
Shotoku Broadcast Systems IBC Plans Include its line of Very Smart Robotic Pedestals, Upgraded Control Systems, Absolute Tracking and a New Manual Tripod Series Posted: 16/08/2018
Shotoku Broadcast Systems IBC Plans Include its line of Very Smart Robotic Pedestals, Upgraded Control Systems, Absolute Tracking and a New Manual Tripod Series

Shotoku Broadcast Systems, the well-established international manufacturer of advanced Robotic and Manual camera support and AR/VR tracking systems is maintaining its leadership role in the industry by bringing a mix of traditional favorites, products upgraded with technology-rich features and a new manual tripod series to IBC 2018.

Tags: Shotoku Broadcast Systems | IBC 2018 | Robotic and Manual Camera Support | IBC 2018 | IBC 2018
Submitted by Desert Moon Communications
More from this author
SMPTE Now Offers Technical Specifications to Address Rapidly Developing Technologies Posted: 16/08/2018
SMPTE Now Offers Technical Specifications to Address Rapidly Developing Technologies
SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, announces SMPTE Technical Specifications (TSPs), a new offering to complement SMPTE Standards by being proactive to rapidly evolving industry technologies and workflows. The announcement comes with the publication of the first TSP that has document number "SMPTE TSP 2121:2018" and is titled "IMF Application DPP (ProRes)." This TSP was proposed by the Digital Production Partnership (DPP), and it builds on the existing Interoperable Master Format (IMF) standard developed and published by SMPTE, which was originally designed for streamlining the distribution of premium feature film content.
Tags: SMPTE | technical specifications | DPP | IMF | membership
Submitted by Wall Street Communications
More from this author
DTC Broadcast Nano turns up the HEAT in Miami Posted: 16/08/2018
DTC Broadcast Nano turns up the HEAT in Miami

The NBA’s Miami HEAT has bought two of DTC’s Broadcast Nano transmitters and a PRORXD 8-Way Diversity RF receive system with camera control to help enhance fan engagement and experience opportunities for HEAT home games at the AmericanAirlines Arena in downtown Miami.

Tags: DTC | Domo Tactical Communications | NANO Transmitter | PROXRD 8-Way Diversity RF | HEAT | Americanairline arean | Wireless | HEATV | ultra-low latency | Multiway diversity COFDOM reciever | RF | DVB-T modulation | IBC 2018 | IBC 2018
Submitted by Manor Marketing
More from this author
Wisycom Showcases Latest Two Channel MPR52-ENG Receiver at IBC 2018 Posted: 16/08/2018
Wisycom Showcases Latest Two Channel MPR52-ENG Receiver at IBC 2018

Wisycom, designer and builder of the most sophisticated RF solutions for broadcast, film and live production, will highlight its MPR52-ENG Dual Channel Diversity Receiver at IBC 2018 (Stand 8.D78). With two built-in diversity receivers with both analogue and digital outputs, the MPR52 is best-suited for professional ENG applications.

Tags: Wisycom | IBC 2018 | IBC 2018
Submitted by D. Pagan Communications
More from this author
New Dalet OnePlay Transforms Automated Studio Production Posted: 16/08/2018
New Dalet OnePlay Transforms Automated Studio Production
Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced Dalet OnePlay, a new-generation studio automation solution designed to modernize live productions, increase audience engagement and open up new revenue opportunities while optimizing operational costs and reliability. Dalet OnePlay leverages the Dalet Galaxy five MAM, NRCS and workflow orchestration capabilities to enable more efficient and collaborative productions, as well as a more effective synchronized multi-platform distribution.
Tags: dalet | dalet galaxy | dalet galaxy five | media asset management | ibc | ibc 2018 | oneplay | dalet oneplay | IBC 2018 | IBC 2018
Submitted by Zazil Media Group
More from this author
IMT Vislink to Launch New Advent Satellite Communication Products at IBC 2018 Posted: 16/08/2018
IMT Vislink to Launch New Advent Satellite Communication Products at IBC 2018

xG® Technology, Inc. (“xG”) (Nasdaq: XGTI, XGTIW), whose brands are recognized as the global leaders in live video communications in the broadcast, military and government markets, announces that its IMT Vislink brand will be displaying new Advent satellite communication products at this year’s International Broadcasting Convention (IBC) show (Stand 1.A69). IMT Vislink’s Advent satellite products allow operators to access end-to-end satellite communication workflows and provide turnkey deployments in the field.

Tags: IMT | Vislink | IBC 2018 | IBC 2018
Submitted by D. Pagan Communications
More from this author
White Light and disguise present the Mixed Reality Tech Lab in the Future Zone of IBC2018 Posted: 16/08/2018
White Light and disguise present the and lsquo;Mixed Reality Tech Lab and rsquo; in the Future Zone of IBC2018

White Light is delighted to reveal the ground-breaking ‘Mixed Reality Tech Lab’ in the Future Zone of IBC2018. Powered by the disguise media platform, this fully immersive production environment will showcase the latest developments in workflows for live broadcast.

Tags: disguise | White Light | Mixed Reality Tech Lab | Future Zone | production | MR | live broadcast | IBC 2018 | IBC 2018
Submitted by Bubble Communications
More from this author
TAG V.S. Announces Plans to Showcase Groundbreaking MCM-9000U IP-Multiviewer and Monitoring System at IBC 2018 Posted: 15/08/2018
TAG V.S. Announces Plans to Showcase Groundbreaking MCM-9000U IP-Multiviewer and Monitoring System at IBC 2018

TAG V.S., the international specialist in advanced IP monitoring and high-quality UHD Multiviewers, has announced plans to showcase its groundbreaking software-only MCM-9000U IP-Multiviewer and monitoring system at IBC 2018. The first of its kind in the industry, the MCM-9000U supports SMPTE's recently published ST 2110 suite of standards for managed IP networks that address HD and UHD uncompressed video and audio streams at the Inputs and Outputs. Demonstrations will be held on TAG's Stand 1-F94 in Hall 1 of the RAI.

Tags: TAG V.S. | IBC 2018 | MCM-9000U | TAG Decryptor | IBC 2018 | IBC 2018
Submitted by Desert Moon Communications
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>