Front Porch Digital Launches Cloud-Based Integrated Global Asset Management Environment

Date: 12/09/2011

Front Porch Digital today announced the launch of an integrated cloud-based environment for managing assets on a global scale, from any device and any location. This project, known internally as LYNXsm, is the company's largest R&D investment in more than a decade and offers media organizations a next-generation approach to global asset management, with an outstanding range of benefits in adaptability, on-demand scalability, capital cost reduction, and simplified maintenance.

LYNX applications and services are tightly integrated with the company's existing DIVA technology and are designed to fit the needs of media organizations facing not only the traditional pressures involved in managing mission-critical assets securely and with flexibility, but also the many additional challenges of successful operation in today's industry. Constantly changing organizational structures, the need to consolidate operations, and the increasing reliance on outsourcing all create stresses on a media business. LYNX technology provides a route to sustained profitability in such fluid and competitive operating conditions by offering rapid infrastructure deployment on demand, matching IT investment to revenue opportunities, and making it easier to bring new channels to market.

Leveraging the latest cloud and Web services technologies, LYNX will underpin a range of networked and distributed solutions, including a hosted disaster recovery service for existing DIVA customers, a private/hybrid cloud service allowing global media enterprises to centralize critical assets and consolidate operations, and a public cloud service with DIVArchive(R) functionality offered on a SaaS (software as a service) basis. The first of these services is scheduled for launch in Q4 2011, with continuing roll-out during 2012.

"Cloud technology is becoming a global IT standard, with remarkable benefits for almost every kind of business, so we are proud to be the first company in our industry to embrace the cloud for enterprise-scale content storage management," said Mike Knaisch, president and CEO of Front Porch Digital. "The keys to a successful implementation of cloud-based solutions for CSM are scalability, security, and efficient use of bandwidth, and uniquely we have solutions for each of these under development as part of the LYNX program. Together with the new modular architecture of the DIVArchive platform, the distributed cloud-based services will give Front Porch Digital customers a vastly more agile way of meeting their enterprise-wide workflow and CSM needs in alignment with business goals."

Due for a Q4 2011 launch, the disaster recovery service offers a hosted, secure DIVArchive infrastructure in the cloud, with an integrated, hosted tape library facility. Ingesting and managing tape content from customers, the service affords an inexpensive off-site backup capability, with the option to update the DR site via automated online replication. New client software offers a dashboard view of stored assets and three restore options that allow secure online "over the wire" on-demand restore (to include transcode to alternate format inline), offline duplicate tape restoration overnight, or offline overnight duplication of an entire tape library.

fpdigital.com.



Tags: Front Porch Digital | SAMMAsolo | LYNX | IBC 2011
Submitted by Sunny Branson (Dundee Hills Group)
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