Blackmagic Design today announced that LA based event production company No Static AV (NSAV) used an Ultra HD live production workflow featuring URSA Broadcast cameras and ATEM switchers to deliver in house AV and IMAG for the annual Baby2Baby fundraising gala, which raises millions of dollars for the nonprofit and the children living in poverty that it serves.
Held at the 3Labs event space in Culver City, CA, the Baby2Baby gala brings together celebrities, entrepreneurs and philanthropists, and the evening hosts the top chefs in Los Angeles, an exclusive auction and inspiring program, all while honoring this year’s Giving Tree Award winner, Chrissy Teigen. Past honorees include Amy Adams, Gwyneth Paltrow, Jennifer Garner, Kerry Washington, Kate Hudson, Drew Barrymore and Jessica Alba.
With no shortage of AV deliverables, NSAV used its mobile production unit featuring a custom made flypack designed specifically with the Baby2Baby gala in mind. The unit relied on several Blackmagic Design products, including four URSA Broadcasts complete with URSA Studio Viewfinders, four Camera Fiber Converters and four Studio Fiber Converters for fiber connectivity between the cameras and switcher, an ATEM 1 M/E Production Studio 4K and ATEM 1 M/E Advanced Panel for live switching, and a Smart Videohub 20x20 router to distribute content throughout the venue. NSAV also used an ATEM Camera Control Panel for remote camera control and Teranex AV standards converter for on the fly conversions.
NSAV praised the image quality from the URSA Broadcasts and the ease of use of the live production gear. The URSA Broadcasts were used for IMAG and the content was also recorded in camera in 4K and in 1080 at the mobile production unit. Camera Fiber Converters and Studio Fiber Converters were necessary for fiber communication between the cameras and the switcher, giving the team real time control of all camera aspects, and the ATEM Camera Control Panel allowed NSAV to properly adjust color correction, shading and shutter speed during rehearsals and the live show.