Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced IronClad Partner Advantage (IPA), an all-new program for Cobalt Iron channel partners. IPA offers the data protection industry's most innovative partner program, creating a complete business ecosystem to help value-added resellers (VARs), value-added distributors (VADs), global systems integrators (GSIs), and managed service providers (MSPs) build pipeline and maintain market share.
"With IPA, we're empowering our partners to compete in the multicloud, next-generation data protection world by offering support through their customers' entire journey," said Rodney Foreman, chief revenue officer, Cobalt Iron. "That means everything from providing sales leads to backing our partners with marketing experience and providing training with advanced, proven sales techniques. IPA is the most lucrative and rewarding partner program in the industry, and it's backed by a proven sales team with laser-light focus on supporting VARs, VADs, GSIs, and MSPs."