Riedel Communications has teamed up with horse racing organizations German Racing and German Tote to create future-oriented formats for broadcasts of German horse racing.
Through the partnership, the three organizations are committed to delivering significant added value for both viewers and broadcasters. One result will be new camera solutions and high-end equipment for more effectively capturing the fast-paced action of the horse races, with real-time visuals that explain and illuminate the action for viewers. With this visual and editorial redesign, broadcast coverage of horse racing will become even more attractive and accessible to broader audiences.
As an integrator of innovative technologies, Riedel will enable state-of-the-art production and program formats, assuming responsibility for all aspects of video production in close cooperation with its partners and content agencies. To this end, Riedel developed a comprehensive, IP-based premium service for horse race production. A central element of this new technical infrastructure is the Riedel Atmosphere Media Cloud, which combines digital content management and internal production systems in a single OTT platform. The powerful and intuitive platform enables convenient management of all data, graphics content, and video streams, as well as direct playout for live streams on social media outlets.