GlobeCast today announced the launch of MyGlobeTV -- a new over-the-top (OTT) platform for international broadcasters in the Americas. MyGlobeTV is a B-2-C television bouquet that brings international and genre-based audiovisual content directly to subscribers.
"With MyGlobeTV, subscribers will be able to enjoy their favorite international channels using their existing broadband connection," said Emma Brackett, VP of Consumer Products and Services at GlobeCast. "At launch, content will be available on connected TVs via the MyGlobeTV set-top box. The deployment of a MyGlobeTV app will follow soon after to enable anytime-anywhere viewing on any connected device."
The initial commercial launch of the MyGlobeTV service in the United States is scheduled for July 1. After the U.S. rollout, plans are in place to expand the service to the rest of the Americas.
Rather than delivering content on the open Internet, MyGlobeTV is an OTT offering that utilizes closed-network, encrypted Internet Protocol (IP) delivery of television and radio content directly to the subscriber's home. In contrast to WorldTV, GlobeCast's Direct-to-Home (DTH) satellite offering, all MyGlobeTV subscribers need is a broadband Internet connection and an easy plug and play MyGlobeTV set-top box; no satellite dish is required.
The box itself is a Netgem hybrid DVR set-top box that supports adaptive streaming and includes a 320GB hard drive with 450 hours of DVR capacity. The service supports video on demand, includes a Facebook application allowing viewers to navigate their account, and also provides an antenna to enable local channel viewing.
In terms of content, the initial channel lineup will consist of Indonesian, Japanese, Malayalam (South Asian), and Romanian programming, but will rapidly expand to include a wider variety of African, Asian, Australian, and European content.
For broadcasters, MyGlobeTV offers a total end-to-end solution that includes a robust content ingestion, delivery, and management system; signal transportation and encoding; multiplatform distribution; marketing; retail distribution; and customer care. With MyGlobeTV, broadcasters can develop new revenue streams and expand their viewer base by reaching markets not easily accessed via DTH satellite.
No matter where in the world the broadcaster's signal originates, it is possible to use GlobeCast's global infrastructure to carry it via satellite and/or fiber to a GlobeCast technical operations center in the U.S. The technical operations center then processes the signal and sends it securely to the viewer's home, anywhere in the U.S., via the Internet.